Dr Lalnunpuia Samuel
Lecturer in Marketing
Eastern Gateway 103A
- Email: lalnunpuia.samuel@brunel.ac.uk
- Tel: +44 (0)1895 265210
- Business Analytics and Marketing
- Brunel Business School
Research Interests
- Acculturation
- Co-creation of values and services for social good (social marketing)
- AI trust
- Digital consumer culture (DCC)
- Social identity
- Political Marketing
Research grants and projects
Grants
Reframing Human-Centred Care in UK Domiciliary Care Services: A Qualitative Pilot for Service Innovation and Future KTP Development
Funder: Brunel Research Initiative and Enterprise Fund (BRIEF) 2025 – 2026
Duration: November 2025 - July 2026
Funder: Brunel Research Initiative and Enterprise Fund (BRIEF) 2025 – 2026
Duration: November 2025 - July 2026