Dr Lalnunpuia Samuel
Lecturer in Marketing

Summary

Dr Lalnunpuia Samuel is a Programme Leader for BSc Marketing and Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, he held roles as an Associate Lecturer at Coventry University London and as a Graduate Teaching Assistant at Brunel Business School. 

He gained a BSc (with placement) Marketing,  MSc Marketing and PhD in Management Studies (Marketing) from Brunel University of London. In recognition of the innovation and real-world impact of his doctoral research, he was awarded the Dean's Prize for Innovation and Impact in 2023.

Dr Samuel's research is grounded in social marketing and explores the intersection of socio-cultural dynamics with a focus on value co-creation and lived experiences. His research also contributes to debates on digital consumer culture, AI trust, acculturation and political identity amongst the ethnic/immigrant communities.  His research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. As an ECR, Dr Samuel has published in leading international journals, including the Journal of World Business, Technological Forecasting and Social Change and International Journal of Information Management. He is currently working on a number of working papers focusing on AJG 4*, 4 and 3 journals and is an active ad hoc reviewer for a number of peer reviewed journals (AJG lists) and conference papers.

Dr. Samuel is actively developing industry collaborations and partnerships, particularly within London’s healthcare services sector. In November 2025, he was awarded a Brunel Research Initiative and Enterprise Fund (BRIEF) grant to support his pilot project on reframing a human-value-centred care toolkit aimed at improving service delivery processes. This BRIEF project is being undertaken in collaboration with Inspire Management Group Ltd, and its outcomes will help inform a future UKRI Innovate UK Knowledge Transfer Partnership application.

He is also currently serving as the CIM Accreditation Lead for Brunel Business School. In addition, Dr Samuel currently supervises postgraduate research students and welcomes PhD applications in areas of his research.

Qualifications

Fellowship of the Higher Education Academy (FHEA)

PhD in Management Studies (Marketing) - Brunel University of London

MSc Marketing - Brunel University of London

BSc Business and Management (Marketing) with Placement Year - Brunel University of London

CIM Level 4 in Integrated Communications and Digital Marketing

Responsibility

Module leader for the following modules:

• MG 5625 (Strategic Digital Marketing) (Level 7) (Semester 2)
• MG 3038 (International Marketing) (Level 6) (Semester 2)
• MG 2638 (Services Marketing) (Level 5) (Semester 1)

Seminar Leader for the following modules: 

• MG3617 (Digital Transformation in Retail and Consumer Services) (Level 6) (Semester 1)

Office Hours (Semester 2):

Please email me at least 48 hours in advance to schedule office hours consultation.

• Monday 14:30-15:30 (On campus- ESGW cafe)
• Thursday: 13:30-14:30 (Online via Teams)