Dr Lalnunpuia Samuel
Lecturer in Marketing

Summary

Dr Lalnunpuia Samuel is a Programme Leader for BSc Marketing and Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, Dr Samuel was Associate Lecturer at Coventry University London and a Graduate Teaching Assistant at Brunel Business School. 

He gained a BSc (with placement) Marketing,  MSc Marketing and PhD in Management Studies (Marketing) from Brunel University of London. Dr Samuel is also the recipient of the Dean's Prize for Innovation and Impact Award for his PhD thesis in 2023.

An important setting for his research are within the intersection of digital adoption/trust and socio-cultural dynamics through the lens of human values and lived experiences. His research also explores digital consumer culture, acculturation and political identity amongst the ethnic/immigrant communities.  Dr Samuel research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. As an ECR, Dr Samuel has published his research in journals such as Journal of World Business, Technological Forecasting and Social Change and International Journal of Information Management. He is currently working on a number of working papers focusing on AJG 4*, 4 and 3 journals and is an active ad hoc reviewer for a number of peer reviewed journals (AJG lists) and conference papers.

Dr Samuel is currently working on developing industry collaboration/partnership within the healthcare sector in London. He previously served as the CIM Accreditation Lead for Brunel Business School (January 2023- February 2025). In addition, Dr Samuel also supervise MSc dissertations and PGR research (as Research Development Advisor).

Qualifications

Fellowship of the Higher Education Academy (FHEA)

PhD in Management Studies (Marketing) - Brunel University of London

MSc Marketing - Brunel University of London

BSc Business and Management (Marketing) with Placement Year - Brunel University of London

CIM Level 4 in Integrated Communications and Digital Marketing

Responsibility

Module leader for the following modules:

• MG 5625 (Strategic Digital Marketing) (Level 7) (Semester 2)
• MG 3038 (International Marketing) (Level 6) (Semester 2)
• MG 2611 (Services Marketing) (Level 5) (Semester 1)

Seminar Leader for the following modules: 

• MG3617 (Tech, Robots and AI in Marketing) (Level 6) (Semester 2)

I will also co-teach MG5547 (Marketing Communications- Level 7) in Semester 1. 

Office Hours (Semester 2):

Please email me at least 48 hours in advance to schedule office hours consultation.

• Tuesday: 11:00-12:00 (On campus - ESGW cafe)
• Wednesday: 11:00-12:00 (Online via Teams)