Dr Lalnunpuia Samuel
Lecturer in Marketing

Summary

Dr Lalnunpuia Samuel is a Programme Leader for BSc Marketing and Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, Dr Sam was Associate Lecturer at Coventry University London and a Graduate Teaching Assistant at Brunel Business School. 

He gained a BSc (with placement) Marketing,  MSc Marketing and PhD in Management Studies (Marketing) from Brunel University of London. He is also the recipient of the Dean's Prize for Innovation and Impact Award for his PhD thesis in 2023.

An important setting for his research are within the intersection of digital adoption/trust and socio-cultural dynamics through the lens of human values and lived experiences. His research also explores digital consumer culture, acculturation and political identity amongst the ethnic/immigrant communities.  Dr Sam research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. As an ECR, Dr Sam has published his research in journals such as Journal of World Business, Technological Forecasting and Social Change and International Journal of Information Management. He is currently working on a number of working papers focusing on AJG 4*, 4 and 3 journals and is an active ad hoc reviewer for a number of peer reviewed journals (AJG lists) and conference papers.

Dr. Sam is currently developing industry collaborations and partnerships within London’s healthcare service sector. In November 2025, he was awarded a Brunel Research Initiative and Enterprise Fund (BRIEF) grant to support his pilot project on reframing a human-value-centred care toolkit aimed at improving service delivery processes. This BRIEF project is being conducted in collaboration with Inspire Management Group Ltd, and its outcomes will help inform a future UKRI Innovate UK Knowledge Transfer Partnership application.

Dr Sam also serve as the CIM Accreditation Lead for Brunel Business School. In addition, he is currently supervising PGR research and welcome PhD applications in areas of his research.

Qualifications

Fellowship of the Higher Education Academy (FHEA)

PhD in Management Studies (Marketing) - Brunel University of London

MSc Marketing - Brunel University of London

BSc Business and Management (Marketing) with Placement Year - Brunel University of London

CIM Level 4 in Integrated Communications and Digital Marketing

Responsibility

Module leader for the following modules:

• MG 5625 (Strategic Digital Marketing) (Level 7) (Semester 2)
• MG 3038 (International Marketing) (Level 6) (Semester 2)
• MG 2638 (Services Marketing) (Level 5) (Semester 1)

Seminar Leader for the following modules: 

• MG3617 (Digital Transformation in Retail and Consumer Services) (Level 6) (Semester 1)

Office Hours (Semester 1):

Please email me at least 48 hours in advance to schedule office hours consultation.

• Monday 13:30-14:30 (On campus- ESGW cafe)
• Thursday: 14:15-15:15 (On campus - ESGW cafe)