Mr Lalnunpuia Samuel
Lecturer in Marketing

Summary

Dr Lalnunpuia Samuel is a Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, Dr Samuel was Associate Lecturer at Coventry University London and a Graduate Teaching Assistant at Brunel Business School. 

He gained a BSc (with placement),  MSc and PhD in Marketing from Brunel University London, and has previously worked as customer representative within the banking industry. Dr Samuel is also the recipient of the Dean's Prize for Innovation and Impact Award for his PhD thesis in 2023.

An important setting for his research are within the areas of digital consumer culture, acculturation, socio-cultural and political identity amongst the ethnic/immigrant communities. His research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. Dr Samuel has published his research in journals such as Journal of World Business and International Journal of Information Management.

Dr Samuel is currently serving as the CIM Accreditation Lead for Brunel Business School. 

Qualifications

PhD in Management Studies Research - Brunel University London

MSc Marketing and BSc Business and Management (Marketing) with Placement Year - Brunel University London

CIM Level 4 in Integrated Communications and Digital Marketing

Responsibility

Module leader for the following modules:

• MG 5625 (Strategic Digital Marketing) 
• MG 2611(Services Marketing)
• MG 3038 (International Marketing) in Term 2 (3 lectures).

Seminar Leader for the following modules: 

• MG2604 (Digital Marketing)
• MG3617 (Tech, Robots and AI in Marketing)

Office Hours (Term 2):

Please email me at least 24 hours in advance to schedule office hours consultation.

• Tuesday: 11:00-12:00 (On Campus)
• Wednesday: 11:00-12:00 (Online via Teams)