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Mr Lalnunpuia Samuel
Lecturer in Marketing


I am a Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, I was Associate Lecturer at Coventry University London. 

I have co-authored and published my research in journals such as Journal of World Business and International Journal of Information Management.

My doctoral thesis focused on the framework of value driven acculturation of South Asian (im)migrants within the context of British politics. My research interest include acculturation, digital consumer culture, social and ethnic identity in a digital and globalised world.


PhD in Management Studies Research (awaiting viva) - Brunel University London

MSc Marketing - Brunel University London

BSc Business and Management (Marketing) with Placement Year - Brunel University London

CIM Level 4 in Integrated Communications and Digital Marketing


I am a module leader for the following modules:

  • MG 5625 (Strategic Digital Marketing) 
  • MG 2611(Services Marketing)

I will also deliver some lectures for MG 3038 (International Marketing) in Term 2.

Office Hours:

  • Tuesday: 11:00-12:00
  • Thursday: 14:30-15:30

Newest selected publications

Dey, BL., Nasef, YT., Brown, DM., Samuel, L., Singh, P. and Apostolidis, C. (2022) '(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts'. Journal of World Business, 58 (2). pp. 1 - 14. ISSN: 1090-9516 Open Access Link

Journal article

Dey, BL., Yen, D. and Samuel, L. (2019) 'Digital consumer culture and digital acculturation'. International Journal of Information Management, 51. pp. 1 - 6. ISSN: 0268-4012 Open Access Link

Journal article
More publications(2)