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Dr Meng-Shan Sharon Wu
Senior Lecturer in Marketing

Eastern Gateway 104d

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Li, CS., Zhang, CX., Chen, X. and Wu, MSS. (2021) 'Luxury shopping tourism: views from Chinese post-1990s female tourists'. Tourism Review, 76 (2). pp. 427 - 438. ISSN: 1660-5373

Journal article

Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2020) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development'. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335 Open Access Link

Journal article

Chen, CHS., Wu, MSS., Nguyen, B. and Li, S. (2019) 'Digitally facilitated newspaper consumption and value co-creation'. Bottom Line, 32 (1). pp. 16 - 46. ISSN: 0888-045X

Journal article

Li, S., Modi, P., Wu, MS., Chen, CH. and Nguyen, B. (2018) 'Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)'. Technological Forecasting and Social Change, 139. pp. 303 - 310. ISSN: 0040-1625 Open Access Link

Journal article

Chaney, I., Hosany, S., Wu, MSS., Chen, CHS. and Nguyen, B. (2018) 'Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition'. Computers in Human Behavior, 86. pp. 311 - 318. ISSN: 0747-5632

Journal article

Nguyen, B., Wu, M-S. and Chen, C-HS. (2016) 'How Does Self-concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions?', in Choi, T-M. and Shen, B. (eds.) Luxury Fashion Retail Management. Springer. pp. 19 - 48. ISBN 10: 9811029768. ISBN 13: 9789811029769.

Book chapter

Wu, M-S. and Chen, C-HS. (2016) 'Chinese Female Purchasing Intention Towards Cosmetics Brands, in Asia Branding: Connecting Brands, Consumers and Companies', in Melewar, TC., Nguyen, B. and Schultz, DE. (eds.) Asia Branding Connecting Brands, Consumers and Companies. Red Globe Press. pp. 30 - 30. ISBN 10: 1137489952. ISBN 13: 9781137489951.

Book chapter

Wu, MSS., Chen, CHS. and Nguyen, B. (2015) 'Luxury brand purchases and the extended self: A cross-cultural comparison of young female consumers in Taiwan and the UK'. Asia-Pacific Journal of Business Administration, 7 (3). pp. 153 - 173. ISSN: 1757-4323

Journal article

Chen, CH., Nguyen, B., Klaus, P. and Wu, MS. (2015) 'Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers'. Journal of Travel and Tourism Marketing, 32 (8). pp. 953 - 970. ISSN: 1054-8408

Journal article

Wu, MSS., Chaney, I., Chen, CHS., Nguyen, B. and Melewar, TC. (2015) 'Luxury fashion brands: Factors influencing young female consumers’ luxury fashion purchasing in Taiwan'. Qualitative Market Research, 18 (3). pp. 298 - 319. ISSN: 1352-2752

Journal article

Nguyen, B., Chen, CHS., Wu, MSS. and Melewar, TC. (2015) 'Ethical marketing: Singapore, Malaysia and Thailand', inEthical and Social Marketing in Asia: Incorporating Fairness Management. Elsevier. pp. 55 - 79. ISBN 13: 9780081000977.

Book chapter

Wu, M-S., Chen, C-HS. and Chaney, I. (2012) 'Luxury Brands in the Digital Age, in Luxury Marketin', inLuxury Marketing A Challenge for Theory and Practice. Gabler Verlag. ISBN 10: 3834943983. ISBN 13: 9783834943989.

Book chapter