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Dr Meng-Shan Sharon  Wu

Dr Meng-Shan Sharon Wu
Senior Lecturer in Marketing

Summary

Sharon Wu is a senior lecturer in Marketing at Brunel Business School. Sharon has previously worked at the Royal Holloway, University of London, University of Southampton and University of Portsmouth. Sharon's research, teaching and supervisory interests encompass Consumer Behaviour, Branding, Luxury related studies, and Digital Marketing. 

Her work has been published in Technological Forecasting & Social Change, Computers in Human Behaviour and International Marketing Review

Prior to becoming an academic, Sharon worked for companies in the beauty and marketing industries as senior marketing consultant over 10 years where she has extended a wealth experience in marketing especially in cosmetics and marketing sector.

Qualifications

PhD in Marketing, Royal Holloway, University of London, UK.

MBA, Willamette University, OR, USA.

BA in Economics, University of Oregon, OR, USA

Associate Fellow of the Higher Education Academy, InsTIL, Royal Holloway, University of London, UK

Responsibility

Brunel Business School Final Year Student Representative Liaison 

Newest selected publications

Li, CS., Zhang, CX., Chen, X. and Wu, MSS. (2021) 'Luxury shopping tourism: views from Chinese post-1990s female tourists'. Tourism Review, 76 (2). pp. 427 - 438. ISSN: 1660-5373

Journal article

Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2019) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development'. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335 Open Access Link

Journal article

Chen, CHS., Wu, MSS., Nguyen, B. and Li, S. (2019) 'Digitally facilitated newspaper consumption and value co-creation'. Bottom Line, 32 (1). pp. 16 - 46. ISSN: 0888-045X

Journal article

Li, S., Modi, P., Wu, MS., Chen, CH. and Nguyen, B. (2018) 'Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)'. Technological Forecasting and Social Change, 139. pp. 303 - 310. ISSN: 0040-1625 Open Access Link

Journal article

Chaney, I., Hosany, S., Wu, MSS., Chen, CHS. and Nguyen, B. (2018) 'Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition'. Computers in Human Behavior, 86. pp. 311 - 318. ISSN: 0747-5632

Journal article
More publications(12)