Sharon Wu is a senior lecturer in Marketing at Brunel Business School. Sharon has previously worked at the Royal Holloway, University of London, University of Southampton and University of Portsmouth. Sharon's research, teaching and supervisory interests encompass Consumer Behaviour, Branding, Luxury related studies, and Digital Marketing.
Her work has been published in Technological Forecasting & Social Change, Computers in Human Behaviour and International Marketing Review.
Prior to becoming an academic, Sharon worked for companies in the beauty and marketing industries as senior marketing consultant over 10 years where she has extended a wealth experience in marketing especially in cosmetics and marketing sector.
PhD in Marketing, Royal Holloway, University of London, UK.
MBA, Willamette University, OR, USA.
BA in Economics, University of Oregon, OR, USA
Associate Fellow of the Higher Education Academy, InsTIL, Royal Holloway, University of London, UK
Brunel Business School Final Year Student Representative Liaison
Newest selected publications
Li, CS., Zhang, CX., Chen, X. and Wu, MSS. (2021) 'Luxury shopping tourism: views from Chinese post-1990s female tourists'. Tourism Review, 76 (2). pp. 427 - 438. ISSN: 1660-5373
Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2020) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development'. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335 Open Access Link
Chen, CHS., Wu, MSS., Nguyen, B. and Li, S. (2019) 'Digitally facilitated newspaper consumption and value co-creation'. Bottom Line, 32 (1). pp. 16 - 46. ISSN: 0888-045X
Li, S., Modi, P., Wu, MS., Chen, CH. and Nguyen, B. (2018) 'Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)'. Technological Forecasting and Social Change, 139. pp. 303 - 310. ISSN: 0040-1625 Open Access Link
Chaney, I., Hosany, S., Wu, MSS., Chen, CHS. and Nguyen, B. (2018) 'Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition'. Computers in Human Behavior, 86. pp. 311 - 318. ISSN: 0747-5632