Dr Meng-Shan Sharon Wu
Senior Lecturer in Marketing
- Email: meng-shan.wu@brunel.ac.uk
- Tel: +44 (0)1895 265388
- Business Analytics and Marketing
- Brunel Business School
Research area(s)
Research group: Marketing and Corporate Brand Management (MCBM)
Research Interests
I'm interested in the following topics:
- Luxury Consumer Behaviour
- Branding
- Digital Marketing
- Consumer Purchase Intention
Research links
- orcid.org/0000-0002-2857-6381
- Marketing and Corporate Brand Management
- Responsible Consumption and the Circular Economy