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Dr Toshie Imada
Senior Lecturer in Psychology

Research area(s)

  • Cross-cultural psychology
  • Culture and social cognition, emotion and motivation
  • Cognitive development
  • Cultural products
  • Intercultural competence

Research Interests

My research focuses on the interplay between individuals’ psychological processes and their cultural contexts. These processes include conscious levels of thoughts, memories, and beliefs as well as relatively more unconscious, automatically produced reactions. In addition, my research investigates cultural reproduction mechanisms by examining cultural products, narrative communication, and historical context. Through my research, I address the importance of understanding psychological processes in cultural contexts because psychological qualities that are considered as normative, functional, and desirable could vary across cultures.

Research grants and projects

Project details

Brunel Research Initiative Enterprise Fund (BRIEF) Malleability of psychological tendencies through new cultural experience2013-2016Toshie Imada (PI)

Social facilitation and cultural motivation2010 - Toshie Imada (PI)

Self-image and social-image in cultural context2010 - Toshie Imada (PI)

Cultural influence on context sensitivity among infants2012 - Toshie Imada (CI) with M. Meristo, S. Carlson, and S. Itakura

Development and validation of Intercultural Competence Scale2010 - Toshie Imada (CI) with S. Stemler


Cultural influence on context sensitivity among children2008 - 2012 Toshie Imada (PI)

Reproduction of cultural values in narratives2007 - 2010 Toshie Imada (PI)

Cultural differences in appraisal and corresponding emotion2007 - 2010 Toshie Imada (PI)

Social eyes and choice justification2005 - 2009 Toshie Imada (PI)