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Expertise areas

AGGR draws on the broad, interdisciplinary expertise of the Digital Arts Division. It focuses on the research areas of games-based learning and applied and serious games, applied design, and gamified tech. 

Design, technology, art, research


The members of our team enjoy a first-hand view of games production processes with contacts with the creative and entertainment industries from the standpoint of design, technology, art, and games-specific research. They specialise in areas of technology and design such as player experience, mixed reality game design, interactive narrative design, multisensory embodied interaction, and sustainability in and through games.

We also offer expertise in games and visual art, art thinking and creativity and games as artistic media, as well as in production studies and interactive storytelling. Our team’s remit includes technical production as well as games theory and aesthetics and all areas of research that connect games to the broader creative industries, including cinematic games, music and ludomusicology.

Our approach encompasses critical media, gender, and cultural studies, looking at games through the lens of media theory and digital game aesthetics and focusing on crucial issues such as equality, diversity, and inclusion, censorship, subversive play, queer gaming, and decolonisation.

The group fosters anthropological, social, and historical research on play and players, looking at games’ complex role and challenging relations with power and politics. Our areas of work include heritage and public memory and nostalgia, the histories of digital and traditional games, and the global, national, and regional planes of the production and consumption of games as vehicles of culture and identity.