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Professor Danae Manika Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing at Brunel Business School and Deputy Dean of the College of Business, Arts and Social Sciences. Previously, Danae was Associate Head of Brunel Business School. Before joining Brunel University London, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £414,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of:Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: How to diminish the knowledge-behaviour gap? Particularly, her research focuses on effective message construction for behaviour change. It takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. Her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. The campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). Other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. Side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, International Business Review, Information Technology and People, Studies in Higher Education, Journal of Marketing Management, Computers in Human Behavior, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, and Multivariate Behavioral Research, amongst others. She often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, RED, and Arrow/ERDF). She also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), in line with her research (i.e., effective message construction for behaviour change). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Knowledge-Behaviour Gap Effective Message Construction for Behaviour Change Information Processing & Persuasive Communication Health Communication (Employee) Pro-environmental Behaviour Technology Adoption for Behaviour Change Consumer Psychology Social Marketing Advertising

Mrs Sue Hardman I am a professional certified accountant with a 20-year career, teaching accounting in Universities, underpinned by a year teaching in Further Education, during which time I was able to develop the basic pedagogic techniques that have developed and informed my subsequent teaching. My long and varied experience has enabled me to develop innovative approaches to teaching in order to illustrate abstract concepts across the learning spectrum, on both academic and professional courses. In 2006 I developed an interest in academic research and its role in informing work based practice. Therefore in 2006 I embarked on a research exercise to determine ‘selective and biased speech acts in corporate governance communication’. More recently I have been involved in undertaking action research into the use of video in inclusive teaching. After developing close links with the Chartered Institute of Credit Management (CICM) and in response to demands from industry, I led a small team that designed, developed and managed a new degree in Credit Management. I have undertaken many examination and moderation positions during my career, in particular as Examiner for a new module for the CICM’s professional programme (Financial Analysis). I am a member of the British Accounting & Finance Association (BAFA) and undertake continuing professional development as required by my professional body, the Association of Chartered Certified Accountants (ACCA). Research group(s) Accounting and Auditing Research Group (AARG)

Mr Dabir Ahmed Before qualifying as an Accountant, I graduated as an Engineer in Bangladesh. After moving to the UK, I qualified as an Accountant in 2008 and now a Fellow of Chartered Certified Accountants (FCCA). I am also a fellow of the HEA and have PRINCE2 professional practitioner certificate. I have been teaching since 2008 in areas such as Financial Reporting, Management Accounting and Taxation and researching on aspects related to Taxation and Housing policy in the UK. My pedagogic interests include E-learning in Accounting Education. I have gained extensive work experiences in accounting and finance over the last 10 years. I have worked as a Finance manager, Accountant, and business adviser in different industries such as education, retail, catering, and e-commerce. As a Textile Engineer, I worked in Textile manufacturing in Bangladesh for 4 years.I was a Production Manager of a Composite textile manufacturing company in my last job in Bangladesh before I moved to the UK. Presently, as a business consultant at Ultimate Accounting and Tax Solutions, my role mainly involves advising businesses on start-up, growth, financial compliance, cost management and taxation. Since September 2015, I am presenting a live TV show called “Your Accountant” on ATN Bangla (SKY Digital 746) focusing on common business, accounting and tax issues related with small and medium sized enterprise. I am also an external examiner for the University of Greenwich UG and PG Accounting and Finance programmes. Taxation and Housing policy in the UK. E-learning and Accounting Education. MG3027 Taxation. MG2529 Management Accounting - Decision Making. Consultation and feedback Sessions: Tuesday 3 pm to 4 pm Wednesday 10am to 11am

Dr Olayinka Uadiale Before joining Brunel University as a Lecturer in Accounting in September 2018, I was a lecturer in Accounting at University of Essex. During my doctoral studies, I was a Graduate Teaching Assistant at University of Essex. Prior to this role, I have held academic roles as Lecturer at other Higher Education Institutions abroad since 2001. My undergraduate and MSc degrees were in Accounting from the University of Benin. In addition, I completed my Master of Research degree in Accounting, Finance and Management at the University of Essex. I am a Fellow of the Higher Education Academy (HEA). I have been a member of the Institute of Chartered Accountants of Nigeria (ICAN) and Chartered Institute of Taxation of Nigeria (CITN). Performance management in health service organisations New public management and healthcare reforms in Emerging Economies Public sector accounting and accountability Accountability and accounting in the public interest My current research focuses on improving students experience through practice-based studies. Current Teaching in Brunel Business School: MG3117: Issues and Controversies in Accounting (UG) MG3600 : Auditing and Assurance (UG) MG1600: Introduction to Accounting and Financial management (UG) Previous Teaching: Principles of Accounting Audit Principles and Practice Financial Reporting and Analysis Management Accounting Research Methodology in Accounting Public sector Accounting Auditing and Investigation

Ms Sarah Wolfenden I am a Senior Lecturer in Academic Professional Development, an ILM qualified performance coach; a Senior Fellow of Advance HE; mentor; and a chartered member of CILIP. I lead the Advance HE accredited APEX Open and Academic Professional Programme to help university staff reflect on and develop their practice, and co-lead the university's Mentor Support Network. I teach and write about coaching, compassion, information literacy, and academic wellbeing. In addition to this full-time role, I am a part-time doctoral researcher in Brunel Business School investigating the effects of coaching on staff wellbeing. I am also a primary school wellbeing governor, a Brunel Wellbeing Champion and a Mental Health First Aider Champion. Coaching; Mentoring; Staff wellbeing; Compassionate universities; Contemplative practices Academic Professional Programme APEX Open EN1709 Digital Literacy PH5615 Learning and Teaching in Advanced Clinical Practice Executive Education: Compassionate Leadership