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Inclusive design for immersive technology

Brunel Design School and Open Inclusion address the inclusive design for immersive technology gap with a ground-breaking partnership.

The need

Despite the development of immersive technologies being a priority of the UK Industrial Strategy, inclusive design for immersive tech is still a largely under-explored area.

The solution

With the view of enabling Open Inclusion to build and expand its business platform, the preliminary work included building a network of partners focused on the inclusive design of the immersive reality.

The next step forward was a joint funding application to Innovate UK’s Audience of the Future: Design Foundations fund. In addition to Brunel Design and Open Inclusion, this application involved Channel 4. 

The outcome

  • Funding of ca. £60,000 to develop inclusive design solutions to improve access to 360° videos for users with motor, perceptual and cognitive impairments and disabilities and for older users.
  • Improved levels of inclusion across the disability and age spectrum for broadcast, gaming and education content in VR, AR and MR.
  • Potential to make a significant contribution to enlarging the immersive tech sector of the UK economy considering that the population of people with disabilities in the UK amounts to more than 11 million
  • The partnership expanded to include Cambridge Engineering Design Centre, Games London, To Play For, Virti Health and RNIB. 
  • Grant of ca. £600,000 for the development of the Inclusive Design Toolkit for Immersive Reality.
Inclusive design has been a topic of research within design for many years. But applying inclusive design in the context of immersive technology has been relatively new, it is novel research. As an academic you always want to do something that hasn’t been done before and that can potentially benefit people and in this case people with disabilities

Dr Vanja Garaj - Reader in Design

Get in touch with the project team member(s) for this case study

Mrs Gurnam Selvarajah Mrs Gurnam Selvarajah
Email Mrs Gurnam Selvarajah Associate Director of Digital Health and Innovation Partnerships
Gurnam is a talented Director, highly skilled in strategic project design and delivery, who has experience in Telecoms, Technology, Finance, Training, Business Support Services, Public/Private Sector Partnerships, Local Councils and Recruitment. With Operations Management at a senior level, she is prolific in winning new business and created a vibrant successful business which began as a joint venture project at Park Royal Workforce.Gurnam is equally highly accomplished in directing strategy, senior management, networking, customer relationship management and building sustainable and profitable business lines and brings a wealth of experience to her clients' businesses.With a passion for business development, Gurnam has successfully grown businesses whilst confidently delivering tangible business results. She has led business critical projects with budgets up to £130M, identified and managed stakeholders whilst leading teams across business departments. She has demonstrated the capability to deliver across a multitude of business cultures, sectors and projects.For her next challenge, Gurnam is looking to utilize her knowledge and experience in strategic management, project management, operational delivery and business development in an environment where she will make a positive difference to an organizations' people, processes, project delivery and business growth.

Partnering with confidence

UKRI Research England

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Case study last modified 15/07/2022

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