Dr Alan Edwin Serrano-Rico
Senior Lecturer in Digital Strategy
Wilfred Brown Building 211
- Email: email@example.com
- Tel: +44 (0)1895 266048
Dr. Alan Serrano is a Senior Lecturer in the Department of Computer Science at Brunel University London, UK, where he also received his PhD in Information Systems and an MSc in Data Communication Systems. Dr Serrano is director of MSc programme of Business Systems Integration (with SAP technology) at Brunel, one of the pioneering programmes in the UK that incorporates the practical use of SAP in the classroom. Previous to his appointment at Brunel he has worked in industry and public sectors in Mexico for a number of years, in the areas of computer networks and information systems development. His research interest lies in the area of information systems and organisational strategy. More specifically, Dr Serrano focuses on undertaking research that aims to solve the real-life challenges organisations face when adopting information and communication technologies (ICT) in complex environments. Some examples of collaboration with industry includes BMW group in UK, AXA Insurance UK, PepsiCo Latin America, the National Health Service (NHS) in UK, Centrica Energy UK, Jaguar & Land Rover UK, and Standard Chartered UK. Dr Serrano has exposed his work in more than 26 publications in recognised journals and international conferences such as the European Journal of Information Systems, Electronic Markets, the International Journal of Information Management, and the International Journal of Enterprise Information Systems.
ResponsibilityIt is one of my priorities to make scientific research more accessible and useful for industry and society. To this end I am actively participating with industry and related players. For example I am in the advisory board of the BTO research and innovation for business programme in Italy and UK. http://www.btoresearch.com/index.php/en/ and I supervise one PhD student in the area of scientific impact and dissemination.
Newest selected publications
Tarhini, A., El-Masri, M., Ali, M. and Serrano, A. (2016) 'Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in Lebanon'. Information Technology & People, 29 (4). pp. 830 - 849. ISSN: 0959-3845 Open Access Link
Ikhalia, E. and Serrano, A. (2016) 'Developing a new model for the avoidance of malware threats through online social networks'.
Lakoju, M. and Serrano, A. (2016) 'A strategic approach for visualizing the value of big data (SAVV-BIGD) framework'.
Heredia, A., Garcia-Guzman, J., Amescua-Seco, A. and Serrano, A. (2014) 'Study of Factors Influencing the Adoption of Agile Processes When Using Wikis'. International Journal of Software Engineering and Knowledge Engineering, 24 (06). pp. 859 - 885.
Serrano, AE., Serrano, A. and Al-Debei, M. (2010) 'Implementing an e-business model for a dot-com SME: Lessons learned'. 16th Americas Conference on Information Systems 2010, AMCIS 2010, 6. pp. 4566 - 4574.