Kiygi-Calli, M., Merdin-Uygur, E., Onden, A. and El Oraiby, M. (Accepted) 'Understanding customer conversations in social media support interactions: divergent sentiments in material and experiential brands'. Global Knowledge, Memory and Communication. pp. 1 - 22. ISSN: 2514-9342

Merdin-Uygur, E., Ozturkcan, S., Özbilgin, M., Yilmaz, F. and Ince, O. (2025) 'Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership'. Scientific Reports, 15 (1). pp. 1 - 11. ISSN: 2045-2322 Open Access Link

Merdin-Uygur, E. and Ozturkcan, S. (2025) 'From cafés to clinics: Consumer attitudes toward human-like and machine-like service robot failures'. International Journal of Hospitality Management, 131. pp. 1 - 4. ISSN: 0278-4319 Open Access Link

Merdin-Uygur, E. and ozturkcan, S. (2024) 'The robot saw it coming: physical human interference, deservingness, and self-efficacy in service robot failures'. Behaviour and Information Technology, 44 (7). pp. 1320 - 1339. ISSN: 0144-929X Open Access Link

Merdin-Uygur, E. and Ozturkcan, S. (2023) 'Consumers and service robots: Power relationships amid COVID-19 pandemic'. Journal of Retailing and Consumer Services, 70. pp. 1 - 12. ISSN: 0969-6989 Open Access Link

Ozturkcan, S. and Merdin-Uygur, E. (2021) 'Humanoid service robots: The future of healthcare?'. Journal of Information Technology Teaching Cases, 12 (2). pp. 163 - 169. ISSN: 2043-8869 Open Access Link

Sarial-Abi, G., Merdin-Uygur, E. and Gürhan-Canli, Z. (2020) 'Responses to replica (vs. genuine) touristic experiences'. Annals of Tourism Research, 83. pp. 102927 - 102927. ISSN: 0160-7383

Merdin-Uygur, E., Sarial-Abi, G., Gurhan-Canli, Z. and Hesapci, O. (2019) 'How does self-concept clarity influence happiness in social settings? The role of strangers versus friends'. Self and Identity, 18 (4). pp. 443 - 467. ISSN: 1529-8868

Merdin-Uygur, E. (2019) 'Sustainable consumption: An attempt to develop a multidimensional voluntary simplicity lifestyle scale for generation z', inAccounting Finance Sustainability Governance and Fraud. Springer Singapore. pp. 173 - 191. ISBN 13: 9789811379239.

Merdin-Uygur, E. (2018) 'Experience consumption in Turkey', inMarketing Management in Turkey. pp. 223 - 244.

Merdin-Uygur, E., Kubat, U. and Gürhan-Canli, Z. (2018) 'Consumer-brand relationships in Turkey', inMarketing Management in Turkey. pp. 143 - 164.

Merdin-Uygur, E. (2018) 'Chapter 5: Experience Consumption in Turkey', inMarketing Management in Turkey. Emerald Publishing Limited. pp. 223 - 244. ISBN 13: 9781787145580.

Merdin-Uygur, E., Kubat, U. and Gürhan-Canli, Z. (2018) 'Chapter 4.1: Consumer–Brand Relationships ın Turkey', inMarketing Management in Turkey. Emerald Publishing Limited. pp. 143 - 164. ISBN 13: 9781787145580.

Merdin-Uygur, E. and Hesapci, O. (2018) 'Alone but together, autonomous but related: Self-construal effects on happiness in social experiences'. Journal of Consumer Behaviour, 17 (3). pp. 313 - 325. ISSN: 1472-0817

Hesapci, O., Merdin, E. and Gorgulu, V. (2016) 'Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal'. Journal of Consumer Behaviour, 15 (2). pp. 175 - 185. ISSN: 1472-0817