Dr Ezgi Merdin Uygur
Lecturer in Digital Marketing

Topics

I am open to supervise PhD students as of September 2026. Potential topics of interest are AI, genAI and robotic service technologies, human-technology interaction, social media, experimental methodology, consumer psychology, and social influence. Contexts might include hospitality, tourism and heritage, virtual contexts, healthcare, space, or retailing.

PhD projects for research students

• Consumer Reactions to Using Generative AI in Advertising and Marketing Communications
• Impact of Service Automation, Robots, and AI on Customer Engagement and Wellbeing in the Hospitality Industry