Merdin-Uygur, E. and Ozturkcan, S. (2023) 'Consumers and service robots: Power relationships amid COVID-19 pandemic'. Journal of Retailing and Consumer Services, 70. pp. 1 - 12. ISSN: 0969-6989 Open Access Link

Ozturkcan, S. and Merdin-Uygur, E. (2021) 'Humanoid service robots: The future of healthcare?'. Journal of Information Technology Teaching Cases, 12 (2). pp. 163 - 169. ISSN: 2043-8869 Open Access Link

Sarial-Abi, G., Merdin-Uygur, E. and Gürhan-Canli, Z. (2020) 'Responses to replica (vs. genuine) touristic experiences'. Annals of Tourism Research, 83. pp. 102927 - 102927. ISSN: 0160-7383

Merdin-Uygur, E., Sarial-Abi, G., Gurhan-Canli, Z. and Hesapci, O. (2019) 'How does self-concept clarity influence happiness in social settings? The role of strangers versus friends'. Self and Identity, 18 (4). pp. 443 - 467. ISSN: 1529-8868

Merdin-Uygur, E. (2019) 'Sustainable consumption: An attempt to develop a multidimensional voluntary simplicity lifestyle scale for generation z', inAccounting, Finance, Sustainability, Governance and Fraud. Springer Singapore. pp. 173 - 191. ISBN 13: 9789811379239.

Merdin-Uygur, E. (2018) 'Experience consumption in Turkey', inMarketing Management in Turkey. pp. 223 - 244. ISBN 13: 9781787145580.

Merdin-Uygur, E., Kubat, U. and Gürhan-Canli, Z. (2018) 'Consumer-brand relationships in Turkey', inMarketing Management in Turkey. pp. 143 - 164. ISBN 13: 9781787145580.

Merdin-Uygur, E. (2018) 'Chapter 5: Experience Consumption in Turkey', inMarketing Management in Turkey. Emerald Publishing Limited. pp. 223 - 244.

Merdin-Uygur, E., Kubat, U. and Gürhan-Canli, Z. (2018) 'Chapter 4.1: Consumer–Brand Relationships ın Turkey', inMarketing Management in Turkey. Emerald Publishing Limited. pp. 143 - 164.

Merdin-Uygur, E. and Hesapci, O. (2018) 'Alone but together, autonomous but related: Self-construal effects on happiness in social experiences'. Journal of Consumer Behaviour, 17 (3). pp. 313 - 325. ISSN: 1472-0817

Hesapci, O., Merdin, E. and Gorgulu, V. (2016) 'Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal'. Journal of Consumer Behaviour, 15 (2). pp. 175 - 185. ISSN: 1472-0817