Dr Ezgi Merdin Uygur
Lecturer in Digital Marketing

Summary

Ezgi (PhD, MBA, BA (Hons), FHEA) is a Lecturer in Digital Marketing within the Marketing Division within Brunel Business  School. 

Her primary research interest has focused on the contexts of robotic services, virtual experiences, and the social influence effects in those settings. Ezgi published in international academic journals, such as Annals of Tourism Research,  Journal of Consumer Behaviour, and Behaviour & Information Technology. She is the recipient of prestigious funds such as the British Academy/Leverhulme and Marketing Trust and the Best Paper Award in the AMA Winter Conference. Her research was mentioned in prestigious media outlets such as the Conversation and Stanford Social Innovation Review (SSIR).

She currently serves in the Editorial Review Board of Psychology & Marketing.

Responsibility

Tech, Robots, and AI in Marketing

Digital Marketing

Social Media for Business MBA masterclass

Consumer Behaviour