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Dr Long Chen
Lecturer in Marketing

Eastern Gateway 201 - Desk 11

Membership and affiliation

  • Fellow of the Higher Education Academy (FHEA)
  • Member, Academy of Marketing

Media interests

Dr Chen welcomes media enquiries related to:

  • Consumer behaviour and decision-making
  • Digital marketing and social media
  • Marketing analytics
  • Artificial intelligence and ethics
  • AI in healthcare
  • Visual communication and advertising effectiveness
  • Tourism marketing and destination branding