Dr Long Chen
Lecturer in Marketing
Eastern Gateway 201 - Desk 11
- Email: long.chen@brunel.ac.uk
- Tel: +44 (0)1895 265491
- Business Analytics and Marketing
- Brunel Business School
Research area(s)
My research interests include visual communication in advertising, consumer psychology, and AI ethics in healthcare.
Research grants and projects
Grants
AI in healthcare
Funder: National Natural Science Foundation of China
Duration: January 2024 - December 2027
Funder: National Natural Science Foundation of China
Duration: January 2024 - December 2027
Project approval number: 72372111. Project title: Antecedents and Effects of Felt Accountability in Medical Artificial Intelligence Services - From the Dual Perspectives of Healthcare Practitioners and Users. Direct budget: 400,000 Yuan (equivalent to £43,000). Project duration: January 2024 to December 2027.