Dr Long Chen
Lecturer in Marketing
Eastern Gateway 201 - Desk 11
- Email: long.chen@brunel.ac.uk
- Tel: +44 (0)1895 265491
- Business Analytics and Marketing
- Brunel Business School
Research area(s)
My research interests include visual communication in advertising, consumer psychology, and AI ethics in healthcare.
Research Interests
- Consumer psychology
- Visual communication and advertising
- Tourism and destination marketing
- Digital marketing and marketing analytics
- Artificial intelligence in marketing and healthcare
- Responsible and ethical AI
- Human–AI interaction and trust
- Consumer decision-making and persuasion
Research grants and projects
Grants
AI in healthcare
Funder: National Natural Science Foundation of China
Duration: January 2024 - December 2027
Funder: National Natural Science Foundation of China
Duration: January 2024 - December 2027
Project approval number: 72372111. Project title: Antecedents and Effects of Felt Accountability in Medical Artificial Intelligence Services - From the Dual Perspectives of Healthcare Practitioners and Users. Direct budget: 400,000 Yuan (equivalent to £43,000). Project duration: January 2024 to December 2027.
Project details
Marketing Trust Early Career Researcher Grant (2026–2028)
- Principal Investigator
- Investigating contemporary issues in consumer behaviour and marketing practice.
National Natural Science Foundation of China (NSFC) Project (2024–2027)
- Co-Investigator
- "Antecedents and Effects of Felt Accountability in Medical AI Services"
- Funding: RMB 400,000 (approximately £43,000)