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Dr Long Chen
Lecturer in Marketing

Eastern Gateway 201 - Desk 11

Teaching

Dr Chen teaches undergraduate and postgraduate modules in marketing research methods, marketing analytics, consumer behaviour, and dissertation supervision. His teaching emphasises applied learning, data analysis, and industry-relevant research skills, integrating practical workshops and real-world datasets into the curriculum.

He leads:

MG2119/2640 Marketing Research.

MG3615 Marketing Insights.