Dr Yousra Asaad
Senior Lecturer in Marketing
Eastern Gateway 104a
- Email: yousra.asaad@brunel.ac.uk
- Tel: +44 (0)1895 266815
Summary
I am a senior lecturer in Marketing at Brunel Business School. Prior to joining Brunel, I served as a Lecturer in Marketing in other UK universities.
My research has been published in the Journal of the Association for Information Systems, Journal of Business Research, Information Technology and People, Journal of Travel Research, Computers in Human Behavior, European Sport Management Quarterly, Studies in Higher Education Quarterly, Higher Education Quarterly, Journal of Marketing for Higher Education, The Marketing Review, and Marketing Intelligence & Planning.
I have been a guest editor of the Journal of Business Research and the Journal of Macromarketing and has served as ad hoc reviewer for many journals.
I am a member of the Marketing and Corporate Brand Research Group at Brunel University London.
Qualifications
- PhD in Marketing Brunel University
- MSc in Marketing Oxford Brookes University
Responsibility
Programme Director for MSc in Corporate Brand Management, where I am overseeing the Corporate Brand students' learning experience as well as the programme curriculum development.
Newest selected publications
Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) 'A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation'. Journal of the Association for Information Systems, 0 (accepted, in press).Open Access Link
Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Understanding older people's practices when designing healthy ageing interventions'. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574 Open Access Link
Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust'. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845 Open Access Link
Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Towards a Framework of Healthy Aging Practices'. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963 Open Access Link
Koenig-Lewis, N., Palmer, A. and Asaad, Y. (2021) 'Linking engagement at cultural festivals to legacy impacts'. Journal of Sustainable Tourism, 29 (11-12). pp. 1810 - 1831. ISSN: 0966-9582 Open Access Link