Dr Yousra Asaad
Senior Lecturer in Marketing
Eastern Gateway 104a
- Email: yousra.asaad@brunel.ac.uk
- Tel: +44 (0)1895 266815
- Business Analytics and Marketing
- Brunel Business School
Research area(s)
My main research focuses on sustainable branding in different contexts: tourism, higher education, sports, and social media. In particular, my research examines the role of brands in enhancing social inclusion and consumers' wellbeing to more vulnerable consumers (e.g., Ageing consumer) and the role of corporate brands in promoting healthy ageing.
Another closely linked stream of research focuses on compassionate corporate behaviour. I am particularly interested in how branding and social change shape each other.
Research Interests
Sustainable Branding
- Branding in Higher Education
- Tourism/place branding
- Social media branding
- Compassionate corporate branding
- Marketing to the ageing consumer
Research grants and projects
Research Projects
Project details
RISE-UKSA: Empowering Women in Postgraduate Research for AI & Sustainability – TNE Exploratory Grant (Ref. TNE2025-3009): Supporting initiatives to strengthen women’s participation and leadership in postgraduate research across AI and sustainability-focused disciplines through UK–SA transnational collaboration | Award: £25,000| 2025–2026
PACE Grant (Ref. 21918) – CLIMBANK: Demonstration of approaches to improve bankability of solutions by design, addressing co-benefits (mitigation and adaptation) to improve revenue streams- EU Horizon-MISS-2024-CLIMA-01-06 | Award: €100,000 | 2024