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Corporate Brand Management MSc

Course code

N290PAPCORBM

Start date

January

September

Placement available

Mode of study

1 year full-time

16 months full-time with placement

2 years full-time with placement

Fees

2023/24

UK £12,500

International £22,000

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Overview

Please be aware that we have limited places available and are unable to make any more offers to visa requiring students for entry in January 2023. Interested students should instead apply for entry from September 2023 onwards.

We typically receive a high number of applications for this course and therefore advise that you apply by our advisory application deadline of 31st March 2023. This deadline applies to both our September and January entry points during the 2023/24 application cycle. We will assess any applications we receive after this deadline, subject to vacancies being available on the course.

Due to the high volume of applications we receive there may be a short delay in the time it takes to make a decision on your application. However, please be assured that we fully assess and review all applications we receive in a fair, transparent and consistent way in line with our Admissions Policy. If you need any more details on our application process please refer to this webpage.

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.

Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.

Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.

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You can explore our campus and facilities for yourself by taking our virtual tour.

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Course content

This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behaviour, diversity in the workplace, and international management. 

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

This course can be studied 1 year full-time, 16 months full-time with placement or 2 years full-time with placement, starting in January. Or this course can be studied 1 year full-time, 16 months full-time with placement or 2 years full-time with placement, starting in September.

Year 1

This course has a placement option. Find out more about work placements available.

Please note that all modules are subject to change.

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Careers and your future

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.

 

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UK entry requirements

  • A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.
  • Applicants with a 2.2 or international equivalent will be considered on an individual basis according to the merits of each application. Please be aware that we will consider applicants who more closely meet our 2.1 degree level entry requirements in the first instance.
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EU and International entry requirements

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 59 (59 in all subscores)
  • BrunELT: 63% (min 58% in all areas)
  • TOEFL: 90 (min 20 in all) 

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

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Fees and funding

2023/24 entry

UK

£12,500 full-time

£1,385 placement year

International

£22,000 full-time

£1,385 placement year

More information on any additional course-related costs.

Fees quoted are per year and are subject to an annual increase. 

Fees for EU applicants – For entry in 2023/24 academic year, eligible EU applicants will have the same tuition fees as UK students to continue our support during this transition period. These fees will be applied for the duration of the course.  

See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.

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Teaching and Learning

How the course will be delivered

Required equipment

How you'll learn on your course

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Assessment and feedback

Modules are usually assessed by individual assessment or by examination in May.

Coursework and examinations give you a chance to demonstrate critical and constructive thinking and reasoning. Your dissertation is a 12,000 word document that will show your ability to conceive, design and execute a major project, which confidently substantiates your chosen line of enquiry.

Read our guide on how to avoid plagiarism in your assessments at Brunel.

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