About us

The Marketing & Branding Futures Research Group is driven by a commitment to understanding how marketing and branding can create positive economic, social, and environmental impact. Our mission is to explore how organisations and consumers navigate the challenges of digital transformation, sustainability, and wellbeing, producing research that informs practice and policy. Aligned with Brunel Business School’s Research Strategy 2025–2030, we aim to deliver interdisciplinary, outward-facing, and impactful research that shapes the future of marketing and society.