Group members

Dr Yousra Asaad I am a senior lecturer in Marketing at Brunel Business School. Prior to joining Brunel, I served as a Lecturer in Marketing in other UK universities. My research has been published in the Journal of the Association for Information Systems, Journal of Business Research, Information Technology and People, Journal of Travel Research, Computers in Human Behavior, European Sport Management Quarterly, Studies in Higher Education Quarterly, Higher Education Quarterly, Journal of Marketing for Higher Education, The Marketing Review, and Marketing Intelligence & Planning. I am the associate editor for the Journal of Macromarketing . I am the research lead for the Marketing and Branding Futures Research Group. Sustainable Branding Sustainable and Responsible Branding Digital Transformation and AI in Marketing Tourism, Sport, and Public Sector Branding Branding to Older and Vulnerable Consumers Consumer Wellbeing, Trust, and Inclusion My research focuses on marketing and branding in contexts of digital and societal change, with particular emphasis on sustainability, consumer wellbeing, and vulnerable populations. I examine how organisations design and manage brands across sectors such as health, tourism, higher education, sport, and how these branding practices influence trust, inclusion, and quality of life. A central strand of my work focuses on older and vulnerable consumers, exploring how branding, digital platforms, and AI-enabled services shape their experiences of access, fairness, and wellbeing, particularly in health, care, and service contexts. I am especially interested in how corporate and institutional brands can contribute to healthy ageing and social inclusion. A closely related stream of my research examines compassionate and responsible corporate behaviour, focusing on how branding both reflects and drives social change. More recently, I have been developing work on digital transformation and AI in marketing, investigating how emerging technologies affect transparency, ethics, and consumer–brand relationships. I teach modules related to Branding and Marketing at both levels (Postgraduate and Undergraduate). At the Postgraduate level, I teach both Marketing Principles and Contemporary Brand Management to the MSc Marketing. At the Undergraduate level I teach Brand Management to year 3 of the BSc Business and Management. My consultation and feedback hours are on Thursdays and Fridays 10 to 11am.

Dr Pantea Foroudi Pantea Foroudi (PhD, SFHEA, MSc (Hons), MA, BA (Hons)) is the Director of Research in the Business Analytics and Marketing Department (since 2025), and a Reader in Marketing and Corporate Brand Management. She is also the Director of the Sustainable Digital Economy Area of Excellence and a Member of the School Management Board (2024). Pantea serves as the Head of the Research Group in Marketing and Corporate Brand Management (2023–2025). Prior to her current academic leadership roles, she worked as the Business Manager and Solution Architect at Foroudi Consultancy (2013–2023). Since 1996, Pantea has built extensive experience in design, branding, and marketing, establishing herself as a creative innovator and practical problem-solver in visual identity, graphic design, and branding across various sectors. Pantea's primary research interests focus on consumer behavior, using a multidisciplinary approach across two key areas: (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Her research has been widely published in leading international academic journals, including the Journal of Product Innovation Management, British Journal of Management, Regional Studies, International Journal of Management Reviews, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and more. Pantea's scholarly impact has been recognised globally. She was listed as the FIRST in "top scholarly output" in the UK and Europe and ranked FOURTH worldwide for the period 2016–2022 (December 2022). She has also been featured in Stanford University’s Top 2% of Scientists ranking, as per Elsevier’s Scopus database (2025, 2024, 2023, and 2022). In addition to her academic achievements, Pantea has extensive editorial experience as an associate and senior editor for renowned journals, including the International Journal of Hospitality Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, European Journal of International Management, and more. Her work continues to make significant contributions to the fields of marketing, corporate branding, and sustainability. Topics she is interested in include the following: Artificial Intelligence (AI), Technological advancements, and Innovation Consumer behaviour, Brand management, Corporate design/visual identity, Corporate marketing, Corporate brand identity, Corporate integrated communication, Sustainable branding Sustainable development goals (SDGs) Her approach is to investigate, comprehend, and evaluate diverse societal and business phenomena that are customer-oriented and problem-focused. Due to her consulting and academic experience, she has developed a particular interest in consumer behaviour and corporate brand design, and communication focusing on social identity theory, perceived value theory, and the value of social interaction in various industries, including retail, higher education, and hospitality. Her research focuses on consumer behavior, specifically how AI, technology, and corporate branding/visual/design identity impact consumer/user engagement and wellbeing, with an emphasis on advancing Sustainable Development Goals (SDGs) across sectors such as health, retail, higher education, and hospitality. She frequently supports colleagues with various projects and collaborates across disciplines. Her name has listed as the FIRST in “top Scholarly output” in the UK and all of Europe; FOURTH in the world for the year range from 2016 to 2021 (Dec 2021) Recognized in Stanford University's Top 2% Scientists Ranking, based on Elsevier’s Scopus database (2025, 2024, 2023, and 2022) Pantea’s philosophy of teaching can be described as a philosophy of learning through teaching. As a journey-guide, she feels her role is to open the door to knowledge, critical thinking, and intelligence for the students through three interlinked stages: (i) the imparting of fundamental knowledge and the modelling of intellectual curiosity by presenting new concepts which are applicable to students’ academic and future careers in media-related fields, (ii) facilitating understanding of the material through dialogue rather than monologue, and (iii) supporting the challenges to students’ existing thinking. She is teaching the following modules (2024/25): MG5584 (Applied Corporate Brand Management) MG5586 (Strategic Corporate Brand Management and Consulting)

Dr Jungmin Jang Dr. Jungmin Jang is currently a Senior Lecturer of Marketing at Brunel Business School and a member of the Marketing and Corporate Brand Management Research Group (MCBM). Prior to joining Brunel, Dr. Jang worked as an Assistant Professor in Marketing at KIMEP University, Almaty, Kazakhstan. Consumer Behaviour, Advertising and Decision Making: (1) Layout effect in marketing communication (proximity, colour, and order of information) (2) Consumer information processing, and perceived fit (3) Corporate Social Responsibility (CSR) and Sustainability Cross-Cultural Research and Global Marketing: (1)The influence of different cultural characteristics depending on the culture or country (2) Contrasting responses from different cultures to marketing stimuli Dr. Jang’s primary research interests are congruency effects and cultural differences in marketing communication contexts. Other research interests include the influences of variety seeking and context effect in behavioural decision making in the advertising and retail setting, and their impact on consumers. Teaching Schedule: In 2025/26 Academic Year: MG1605: Principles and Practices of Marketing (Module Leader, Level 4) MG5561: International Marketing (Level 7) Completed in Previous Academic Years: MG1062: Principles and Practices of Marketing (Module Leader, Level 4) MG3123: Issues and Controversies in Marketing (Final Year Project, Level 6) MG2048B: Marketing Communications (Module Leader, Pathway Colleage Students) MG5620: Contemporary Brand Management (Level 7) Office Hours: Tuesdays and Wednesdays: 11:30 AM - 12:30 PM Consultation Hours for MG1605: Tuesdays 11:00 - 11:30 AM and 12:30 - 13:00 PM Additional times available by appointment (Please Booking your time in advance)

Professor Danae Manika Danae Manika (PhD, University of Texas at Austin) is Executive Dean and Professor of Marketing at Brunel Business School. In the past, Danae served as Acting Executive Dean and Deputy Dean of the College of Business, Arts and Social Sciences at Brunel University of London; and as Associate Head of Brunel Business School. Before joining Brunel, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £450,000+ of funding (e.g., NERC, CRUK, EPSRC/Innovate UK, RED). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics) and an Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for top marketing conferences (AMS WMC 2025 and 2023, TCR 2021). Using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: How to diminish the knowledge-behaviour gap? Particularly, her research focuses on effective message construction for behaviour change. It takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. Her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. The campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). Other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. Side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, International Business Review, Information Technology and People, Studies in Higher Education, Journal of Marketing Management, Computers in Human Behavior, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, and Multivariate Behavioral Research, amongst others. She often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by£450,000+ of funding (e.g., NERC, CRUK, EPSRC/Innovate UK, RED, and Arrow/ERDF). She also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), in line with her research (i.e., effective message construction for behaviour change). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Knowledge-Behaviour Gap Effective Message Construction for Behaviour Change Information Processing & Persuasive Communication Health Communication (Employee) Pro-environmental Behaviour Technology Adoption for Behaviour Change Consumer Psychology Social Marketing Advertising

Professor Dorothy Yen Professor Dorothy A. Yen is a Professor of Marketing. As Deputy Dean of Brunel Business School at Brunel University London, I lead the School’s internationalisation and student recruitment strategies. My academic work is grounded in a consumer-centric social marketing approach, through which I explore key issues in marketing, branding, and tourism. My research focuses on how culture shapes human behaviour across both B2B and B2C contexts. I am particularly interested in cross-cultural business relationships, with a focus on how culture-specific factors influence collaboration, trust, and relationship dynamics. I apply these insights to understand consumer behaviour among various groups, including visitors, migrants, sojourners, older adults, and businesses. My proposal to brand Wales as the “land of dragons and legends” gained national attention and sparked public debate, following my appearance before the Welsh Affairs Committee and an interview with BBC Radio Wales. I also lead the Happy to Chat initiative—now established as a charity—which promotes social connection within communities and wider society. The project seeks to reduce loneliness and social isolation by encouraging open conversations and meaningful interactions in public spaces. Office Hours: Wednesdays, 2:00–4:00 PM. Appointments outside these hours can also be arranged by email, either on campus or via Microsoft Teams. I'm working on the following projects and welcome collaborations: Happy to Chat Older adults as ageing consumers, healthy ageing practices and wellbeing Promoting Wales to international tourists as a global tourist destination Migrants as ethnic consumers, their identity, acculturation and their role in the host societies. Educating children as agentic consumers to reduce food waste Research group(s) Marketing and Corporate Brand Management Research Group (MCBM) Happy to Chat My research centres on the convergence of well-being and conscientious consumption practices, embodying my vision of a world where individuals celebrate their diversity in harmony, thriving through cooperation, while preserving the environment and transcending cultural, ethnic, and ideological boundaries. I am also interested in the intersection of culture, heritage, and tourism, with a particular focus on how place-based identities, narratives, and traditions are communicated, experienced, and commercialised in both local and global contexts, contributing to the discussion of destination branding. Adopting the principles of societal marketing, my work offers insights into the pivotal role of consumers in shaping a future that champions environmental consciousness and social responsibility. I believe that individuals hold the power to drive positive societal transformation through their daily consumption choices and behaviours. My research is inherently interdisciplinary, and I actively collaborate with charitable organisations, businesses, and policymakers. By bridging the divide between academia and practical application, I strive to translate my research findings into tangible strategies that effect meaningful change and societal impact. My work is featured in reputable publications including the British Journal of Management, Annals of Tourism Research, International Marketing Review, Industrial Marketing Management, Journal of Business Research, among others. Dorothy applies an interactive learning and teaching approach during her lectures and seminars to better engage students with the knowledge. Using team-based learning and promotes practice-leading, she encourages students to discuss their ideas and examples with her as well as with their peers so that together they can co-create a positive learning experience. Dorothy teaches Principles of Marketing to MBA students. In this module, MBA students have the opportunity to work with real case studies, developing and presenting a marketing plan to the selected organisation or business of their choice. They will be able to exchange ideas, give suggetsions and receive feedback from the owner of the organisation or business.

Dr Dongmei Zha Dongmei Zha (PhD, FHEA, MBA (Hons)) is a Lecturer at Brunel Business School, London, specialising in experiential marketing, sensory branding, and consumer psychology. Her research has been published in leading academic journals, including the International Journal of Management Reviews, Industrial Marketing Management and Journal of Business Research. Her work has received significant recognition, such as the Top-Cited Article (2021–2022) for Making sense of sensory brand experience: Constructing an integrative framework for future research (International Journal of Management Reviews, 24 (1), 130-167) and the Top-Cited Article (2020–2021) for An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction (International Journal of Management Reviews, 22 (3), 287-317). Through her impactful research, Dongmei continues to contribute valuable insights to the fields of marketing and consumer behaviour, advancing both academic knowledge and practical applications. Beyond her research contributions, she serves on the Editorial Advisory Board for Qualitative Market Research. Her expertise is instrumental in shaping scholarly discussions and guiding cutting-edge studies in her field. Sensory Marketing Experiential Marketing Consumer Psychology My research interests have been focusing on consumption experience from sensory perspective. I take a multidiscipline approach to understand how consumers mine, and internal process brand information in brand settings (physical & virtual) via experiences, which influence consumer decision-making and brand performance in different contexts. This area of research expertise resonates with the current mindset and concerns of practitioners in the marketplace as firms today, increasingly view the offering of an experience as the defining feature of a customer-brand engagement. My teaching philosophy is rooted in reflection and experiential learning. I believes that students learn best when they are actively engaged in the learning process and have opportunities to connect theory with practice, encourage critical thinking through real-world tasks, interactive activities, and reflective exercises that allow students to assess their own learning and growth. By creating a supportive and inclusive environment, I aim to empower students to take ownership of their learning journey, develop practical skills, and apply knowledge meaningfully beyond the classroom. Teaching modules (2025/26): MG2639 (Consumer Behaviour) MG3038 (International Marketing) MG2637 (Marketing Communciation)

Dr Ezgi Merdin Uygur Ezgi (PhD, FHEA) is a Lecturer in Digital Marketing and Social Media Lead at Brunel Business School and a Human-Technology Interaction Researcher. Her primary research interest has focused on the contexts of robotic services, virtual experiences, and the social influence effects in those settings. Ezgi published in international academic journals, such as Annals of Tourism Research, Journal of Consumer Behaviour, and Behaviour & Information Technology. She is the recipient of prestigious funds such as the British Academy/Leverhulme and Marketing Trust and the Best Paper Award in the AMA Winter Conference. Her research was mentioned in prestigious media outlets such as the Conversation and Stanford Social Innovation Review (SSIR). She currently serves in the Editorial Review Board of Psychology & Marketing. Topics she is interested in include the following: robotic services virtual experiences algorithmic digital nudging social influence self-construal Mainly trained in consumer psychology using experimental methodology, she is interested in examining how various experiences (such as together-alone experiences, and virtual experiences) affect individual consumers. Her recent works look at the role of algorithmic and robotic services` impact on consumers and desired marketing outcomes. Over the years, she has established several fruitful research partnerships with co-authors from other countries, including Sweden, Denmark, and Turkey. She frequently collaborates across disciplines, serves in external boards and currently serves as RDA in two PhD student committees and co-supervising an external PhD student. Courses Taught: BSc Marketing MG2604 Digital Marketing (lead) MG3605 CRM and Database Marketing (lead) MG3617 Tech, Robots, and AI in Marketing (lead) MG2612 B2B Marketing (seminar lead) MG2609 Consumer Behaviour (seminar lead) MSc Marketing MG5610 Consumer Behaviour (co-teach) MSc Business Analytics & Digital Marketing (avg. class size: 65) MG5624 Digital Marketing (co-teach) MBA (avg. class size: 65) MG5537 Masterclass in Social Media for Business (lead) FutureLearn Remote Learning MSc Business Analytics & Digital Marketing MG5624 Digital Marketing CPD Executive Education Short Course Building an AI-Digital Experience Ezgi supervised more than 50 MSc dissertations, acted as personal tutor to 40 students annually, and in PhD supervision teams of 4 students.

Dr Gurdeep Kohli I am a Senior Lecturer in Marketing and Director of Recruitment and Admissions, for the Department of Business Analytics and Marketing, within Brunel Business School. My research focuses on marketing and branding within the creative and cultural industries, particularly the Film Industry. Other research areas of interest include: consumer-brand relationships, branding practice, iconic brands, the history of branding, use of AI in the creative and cultural industries etc. My research has been published in prestigious journals, such as the British Journal of Management and Business History. I have recently been awarded a £10,000 research grant to explore how established film practitioners develop and implement films as brands. Researching about this topic will contribute towards increasing film brand literacy amongst novice and underrepresented film practitioners. Watch my keynote speech at the West London Film & TV Skills & Job Fest, organised by my project partner the JGA Group, on behalf of the Mayor of London: Marketing and Branding in the Film Industry Within Brunel University of London, I a member of the Centre for Artificial Intelligence, Marketing and Corporate Brand Research Group as well as the Responsible Consumption Lab. Externally, I sit on sit on the Board of Directors for the Conference on Historical Analysis and Research in Marketing (CHARM), for more info please visit: CHARM Website I have extensive teaching experience, having taught across various Undergraduate and Postgraduate programmes and modules. I have also undertaken some paid consultancy projects, about a proposed merger within the Tactical Apparel Industry. My research has been published in prestigious journals, such as the British Journal of Management and Business History. I have experience/interest in both qualitative and quantitative research methodologies. Within Brunel University of London, I a member of the Centre for Artificial Intelligence, Marketing and Corporate Brand Research Group as well as the Responsible Consumption Lab. Externally, I sit on sit on the Board of Directors for the Conference on Historical Analysis and Research in Marketing (CHARM), for more info please visit: CHARM Website My research focuses on marketing and branding within the creative and cultural industries, particularly the Film Industry. Other research areas of interest include: consumer-brand relationships, branding practice, iconic brands, the history of branding, use of AI in the creative and cultural industries etc. My research has been published in prestigious journals, such as the British Journal of Management and Business History. I have recently been awarded a £10,000 research grant to explore how established film practitioners develop and implement films as brands. Researching about this topic will contribute towards increasing film brand literacy amongst novice and underrepresented film practitioners. Watch my keynote speech at the West London Film & TV Skills & Job Fest, organised by my project partner the JGA Group, on behalf of the Mayor of London: Marketing and Branding in the Film Industry

Dr Jessica Chelekis Dr Jessica Chelekis is the MBA Director and member of the Business Analytics and Marketing Department, as Senior Lecturer in Sustainability and Global Value Chains. Jessica is an expert in marketing and consumer research, with a focus on how socio-cultural forces shape consumption patterns and values in modern societies. She is particularly interested in critical consumption studies – how and why consumers use ethical and political beliefs to guide their consumption choices. Past research projects include an ethnographic study of direct sales and household economies in the lower Brazilian Amazon, an analysis of culture and regional scales in consumer research, and how industries can develop virtuous auras. Jessica is currently conducting a qualitative study on sleep routines, sleep-related consumption, and consumer selfhood in the UK. My areas of interest include: Consumer culture; anthropological perspectives on markets and marketing; gender; global market peripheries; sustainability and critical consumption. I have recently concluded a research project on industry branding and media discourses. My current projects include a study of systemic sleep problems and sleep-related consumption activities, and the role and meaning of pubs for UK consumers in the era of Covid. Research group: Marketing and Corporate Brand Management (MCBM) For the 2023/24 academic year I am teaching Consumer Behaviour (MG25610) in term 2, and leading the MBA Business Project module (MB5537) in terms 1 and 2.

Dr Kubra Uygur Dr. Kübra Uygur is a Lecturer/Assistant Professor in Marketing. With a strong academic background in history and sociology, her interdisciplinary approach brings a valuable perspective to her research and teaching. Her Ph.D. research at the University of Birmingham focused on the cultural identity of Ottoman Armenians by examining Armeno-Turkish print media in the nineteenth-century Ottoman world. Dr Uygur employed post-colonial and public sphere theories to analyse public opinion, cultural identity, and hybridity among ethnic minorities. Dr Uygur's research interests lie at the intersection of ethnic minorities, business history, historical marketing, and organisational behaviour. She explores the historical and cultural contexts in which ethnic minorities operate and critically examines the role of media and communication in shaping organisational behaviours and consumer culture. Her works shed light on the experiences and dynamics of ethnic minorities, providing a deeper understanding of their historical and cultural dimensions. She seeks to bring a critical perspective to human resource management and organisational behaviour by incorporating her interdisciplinary knowledge into her research and teaching. In her courses, she encourages students to think critically and consider the historical and cultural underpinnings of organisational behaviour. In addition to teaching, Dr Kübra Uygur is actively involved in research. She collaborates with esteemed scholars on ABS 4* publications and is currently working on a research project to be awarded by the BA/Leverhulme Small Research Grants. Ethnic minorities Business history Historical marketing Organisational behavior Equality Diversity and Inclusion Gender at work Ethnic minorities Business history Historical marketing Organisational behavior Modules Taught on: MG5577 International and Comparative Human Resource Management MG3119 Issues and Controversies in Management Project (FYP) MG1051 Organisational Behaviour and Analysis MG5640 Dissertation MG2063 Critical Perspectives in Management Office Hours 23/24 Term 1 Thursday 13.00-14:00 Friday 12:30-13:30 Please e-mail in advance to book an appointment

Dr Lewis Smith Lewis joined Brunel University London in 2024 as a Lecturer in Marketing, with interests in Business and Marketing History, Corporate Heritage, Marketing Research Methods, Public and Third Sector marketing. He is currently publishing across a number of journals including Business History, Enterprise & Society and the Journal of Transport History. Business History/ Marketing History/ Advertising History Public and Third Sector Marketing Business Archives Internal/organisation Communications Market Research & Market Research Methods Lewis is a Business and Marketing Historian with particular interests in corporate heritage, business history, marketing and the state. In particular, he has worked on the organisational and marketing histories of a number of different historic nationalised industries including Britain’s nationalised airways, railway and energy industries. Recently this has included projects on the public and third sector in Britain since the Second World War, most recently focusing on the nationalised energy industries and their use of communications in the post-war period.

Dr Long Chen Lecturer in Marketing My research interests include visual communication in advertising, consumer psychology, and AI ethics in healthcare. MG2119 Marketing Research; MG3123 Final Year Project (FYP); MG3615 Marketing Insight; MG5547 Marketing Communications. MG5615 Understanding Business and Management Research

Dr Nick Yip I began my doctoral studies in 2006 after spending 18 years in industry. Prior to joining Brunel University London, I was an Associate Professor at University of East Anglia. While in industry, I held various management and marketing positions within the service industry. My research interests are in the areas of value co-creation, services and consumption. Using the service dominant logic as a platform, I explore how value is co-created in service offerings between the firm and the customer, and how these interactions impact on management issues such as pricing, processes, consumption and institutions. My research projects include working with the Northcott Devon Foundation, BAE Systems, the South Devon National Health Service (NHS) and the Shakespeare Birthplace Trust (NEMODE - New Economic Models in the Digital Economy). I have also completed a two year project as an academic supervisor on a Knowledge Transfer Programme (KTP) with a defence consulting firm on service transformation. I am a Fellow of the Higher Education Academy as well as a member of the British Academy of Management. Consumption, Digital, Sustainability Services, Value Co-creation MG5616 - Corporate Brand Theory and Issues MG5585 - Strategic Corporate Marketing MG2612 - Business to Business (B2B) Marketing MG1605 - Priciples of Marketing MG3646 - Business Management Project MB5537 - MBA Professional Development

Dr Lalnunpuia Samuel Dr Lalnunpuia Samuel is a Programme Leader for BSc Marketing and Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, he held roles as an Associate Lecturer at Coventry University London and as a Graduate Teaching Assistant at Brunel Business School. He gained a BSc (with placement) Marketing, MSc Marketing and PhD in Management Studies (Marketing) from Brunel University of London. In recognition of the innovation and real-world impact of his doctoral research, he was awarded the Dean's Prize for Innovation and Impact in 2023. Dr Samuel's research is grounded in social marketing and explores the intersection of socio-cultural dynamics with a focus on value co-creation and lived experiences. His research also contributes to debates on digital consumer culture, AI trust, acculturation and political identity amongst the ethnic/immigrant communities. His research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. As an ECR, Dr Samuel has published in leading international journals, including the Journal of World Business, Technological Forecasting and Social Change and International Journal of Information Management. He is currently working on a number of working papers focusing on AJG 4*, 4 and 3 journals and is an active ad hoc reviewer for a number of peer reviewed journals (AJG lists) and conference papers. Dr. Samuel is actively developing industry collaborations and partnerships, particularly within London’s healthcare services sector. In November 2025, he was awarded a Brunel Research Initiative and Enterprise Fund (BRIEF) grant to support his pilot project on reframing a human-value-centred care toolkit aimed at improving service delivery processes. This BRIEF project is being undertaken in collaboration with Inspire Management Group Ltd, and its outcomes will help inform a future UKRI Innovate UK Knowledge Transfer Partnership application. He is also currently serving as the CIM Accreditation Lead for Brunel Business School. In addition, Dr Samuel currently supervises postgraduate research students and welcomes PhD applications in areas of his research. Acculturation Co-creation of values and services for social good (social marketing) AI trust Digital consumer culture (DCC) Social identity Political Marketing 2025-2026 Academic Year: Dr Samuel delivers lectures and seminars on the following modules: Module Leader : Level 7 - MG 5625 (Strategic Digital Marketing) Level 6 - MG 3038 (International Marketing) Level 5 - MG 2638 (Services Marketing) Seminar Leader: Level 6- MG 3617 (Tech, Robots and AI in Marketing)

Dr Meng-Shan Wu Sharon Wu is a senior lecturer in Marketing at Brunel Business School. Sharon has previously worked at the Royal Holloway, University of London, University of Southampton and University of Portsmouth. Sharon's research, teaching and supervisory interests encompass Consumer Behaviour, Branding, Luxury-related studies, and Digital Marketing. Her work has been published in Journal of World Business, International Marketing ReviewTechnological Forecasting & Social Change and Computers in Human Behaviour. Before becoming an academic, Sharon worked for companies in the beauty and marketing industries as a senior marketing consultant for over 10 years, where she gained a wealth of experience in marketing, especially in the cosmetics and marketing sectors. I'm interested in the following topics: Luxury Consumer Behaviour Branding Digital Marketing Consumer Purchase Intention Research group: Marketing and Corporate Brand Management (MCBM) Responsible Consumption and the Circular Economy MG5561 International Marketing MG5547 Marketing Communication MB5538 Principles of Marketing

Dr Syed Muhammad I have 23 years of management, leadership and teaching experience at higher education with the experience of leading, developing and managing collaborative partnerships locally and internationally along with implementing, maintaining and enhancing appropriate quality assurance processes and academic standards. I made significant contributions to management and leadership roles in my career in higher education. I have taken senior management responsibilities at different higher education institutions and made significant contributions to their strategic developments. My experience includes as a head of studies, director of teaching and learning, academic lead (principal lecturer) and a director of studies. I have worked at the major academic institutions such as Brunel University London, Middlesex University London, Glasgow Caledonian University London, University of Stirling London, The University of Law Business School, Greenwich School of Management London, Global University System London, Grenoble Ecole de Management and Em Normandy Oxford. I am a Senior Fellow of Higher Education Academy and a member of the leading professional bodies such as Chartered Management Institute, Association of Masters of Business Administration, British Academy of Management, and Academy of Marketing. I have been instrumental in Strategy, Marketing and Entrepreneurship. An experienced head, director and an academic lead in higher education, I have worked in positions of leadership, management and teaching. I am currently an external examiner at Coventry University London and Queen Mary University of London. Digital Footprints Technology adoption and adaptation (cutting edge platforms) Digital consumer attitude and behaviour Privacy and Security Big Data Digitalisation Smart city and digital transformation Strategic digital transformation Dark side behaviour of AI/IoT etc. Entrepreneurship and entrepreneurial mindset Syed’s research is interdisciplinary and focusses on technological innovations, digital footprints, big data, digital marketing, digitalization and privacy and security etc. His research has a particular focus on digital future, interaction with cutting edge technological platforms, adaptation and dark side behaviour of IOT/AI etc. His research output has contributed to strategy and consumer behaviour, brand reshoring, digital and social media marketing and privacy and security on digital platforms. Strategic Management Competitive and Corporate Strategy Entrepreneurship and Marketing in Business Understanding Business and Management Research Feedback and Consultation Hours: Monday 09:30-10:30 and Wednesday 10:30-11:30