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Dr Yousra Asaad Dr Yousra Asaad
Senior Lecturer in Marketing
I am a senior lecturer in Marketing at Brunel Business School. Prior to joining Brunel, I served as a Lecturer in Marketing in other UK universities. My research has been published in the Journal of Business Research, Information Technology and People, Journal of Travel Research, Computers in Human Behavior, European Sport Management Quarterly, Studies in Higher Education Quarterly, Higher Education Quarterly, Journal of Marketing for Higher Education, The Marketing Review, and Marketing Intelligence & Planning. I have been a guest editor of the Journal of Business Research and has served as ad hoc reviewer for many journals. I am a member of the Marketing and Corporate Brand Research Group at Brunel University London. Branding in different contexts namely: Toursim/Place branding Branding in Higher Education Social Media Branding Sustainable Marketing and CSR Compassionate branding Marketing to the ageing consumer I teach modules related to Branding and Marketing at both levels (Postgraduate and Undergraduate). At the Postgraduate level, I teach both Marketing Principles and Contemporary Brand Management to the MSc Marketing. I also teach toursim branding in the applied corporate branding module to the MSc Corporate Brand Management. The MSc Corporate Brand Management program's teaching approach has always been about embedding industry or companies into our classroom as well as educational field trips. Several examples of exciting students' activities:- Applied Corporate Branding 2022 - Industry Collaborative Project with MSc Corporate Brand Students - St Margaret's, Oxford Corporate Brand Guest Speaker 2022 - Mr. Tim Kourdi, St Margaret's Hotel, Oxford Applied Corporate Branding 2021 - Industry Collaborative Projects with MSc Corporate Brand Students Corporate Brand Students' Field Trip 2021 - London Brand Muzium Visit Corporate Brand Consultancy Project 2020b -Youth Hostel Association (YHA) Brighton Corporate Brand Consultancy Project 2020a - Youth Hostel Association (YHA) Brighton At the Undergraduate level I teach Principles and Practice of Marketing to year 1 of the BSc Business and Management. My consultation and feedback hours are on Mondays and Wednesdays 10 to 11am.
Professor John Balmer Professor John Balmer
Professor
Professor John M.T. Balmer holds a personal chair as Professor of Corporate Marketing at Brunel Business School and his research, scholarship, and teaching focusses on the corporate marketing, corporate brand management, corporate identity, and corporate heritage fields. He is known as the "father of the corporate brand concept" and co-developed the corporate heritage field. In both 2021 and 2022 he was recognized as one of the world's top 2% of influential scholars (in a study of more than 100.000 scholars undertaken by Stanford University). His published work has been cited more than 24,408 times and he has a google h-index of 58 and an i-10 index of 120. On 32 occasions since March 2020 he achieved the greatest number of reads on Researchgate of any academic working at Brunel University London: (w/e 6 November 2022: 1816 reads). Currently, he has in excess of 493,000 reads on ResearchGate. He is Quondam Professor of Corporate Brand/Identity Management at Bradford School of ManagementFrom 2010-2020 he was head of the Marketing and Corporate Brand Research Group at Bruneland is a Visiting Professor at the same school.He is also a Visiting Professor at the National University of Malaysia (Kuala Lumpur), and Professor Balmer is also an External Assessor to the Department of Marketing at the University of Malaya which is viewed as Malaysia's premier university. He is Chairman of the Board of Senior Consultant Editors of the Journal of Brand Management. After a first degree from the University of Reading, and after a period of postgraduate study at The University of Durham in Education (University College), he spent a short time as a teacher and then as Assistant Administrator of Lord Menuhin's concert agency (Live Music Now). This was followed by several years as a senior manager of a major arts complex. Subsequently undertook further postgraduate studies, this time focussing on business administration (MBA) at Durham University (Collingwood College). Appointed to give recommendations apropos the British Broadcasting Corporation's (BBC Scotland) corporate identity as a research assistant at the British Broadcasting Corporation (BBC) and the University of Strathclyde and, subsequently, appointed as a lecturer in marketing at Strathclyde Business School Professor Balmer took his PhD (Strathclyde University) in 1996, and within three years of his PhD graduation was elected to a personal chair as Professor of Corporate Identity at Bradford University School of Management. He subsequently was conferred the title of Professor of Corporate Brand/Identity Management in the same University in recognition of his seminal scholarship on both territories. In a similar vein, in 2007, he joined the faculty at Brunel University London where he was appointed to a personal chair as Professor of Corporate Marketing. Thus Professor Balmer has the unique distinction of holding the first full professorships in corporate branding, corporate identity, corporate brand/identity management. and corporate marketing. Since the early 1990s, he has been a leading proponent, and tireless advocate, of the strategic importance of corporate identity, corporate brand management, corporate marketing and, more recently corporate heritage. Professor Balmer is known for his seminar articles on the above areas. He is also recognised for his work on the British Monarchy (and monarchies generally); the BBC, British Airways and for his ACID Test of corporate brand/corporate identity management. As a lecturer at Strathclyde University, in the early 1990s he led the first branding exercise of the University which led to the common use of a heraldic shield along with the naming of the University's city campus "The John Anderson Campus" in honour of the institution's founder. Subsequently, he conceived and oversaw the corporate brand positioning of the University of Strathclyde including having oversight for the process involved in the introduction of a full achievement of arms and motto ("Useful Learning") from the Court of Lord Lyon at the time of the University of Strathclyde's bi-centenary celebrations in 1996. He also had oversight of a special Congregation of the University (including ceremonial arrangements and music) during which the Letters Patent granting a full coat of arms was presented to the University's Chancellor by one of the Queen's heralds. His collaborative ground-breaking study of the Swedish Monarchy - where access, over several years, was granted to Their Majesties the King and Queen of Sweden and members of the Royal Family - is also notable and led to a series of recommendations. His continued interest in monarchies as corporate brands has resulted in several articles on the territory. Additionally, he has contributed to articles published in The New York Times, The Philadelphia Inquirer and the leading German newspaper Die Welt and has been approached by the Australian public service broadcaster ABC for their documentary on the Royal Family. At Brunel, Bradford, and Strathclyde Universities he conceived and developed courses in the corporate identity, corporate brand management, and corporate marketing fields. At Brunel University he was the Founding Director of the MSc in Corporate Brand Management. He oversaw the design and implementation for the current syllabus for the MSc in Corporate Brand Management. He is a passionate and consummate teacher and PhD supervisor. Publications A long-time partnership with Professor Stephen A Greyser (Harvard Business School) resulted in many publications including the landmark book "Revealing the Corporation" (Routledge: 2002). Professor Balmer has published in many leading journals - often as a sole or as a lead-author -including California Management Review, British Journal of Management, European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, Long Range Planning, Marketing Theory, Information Technology & People, International Studies of Management and Organization, Journal of Marketing Management. Journal of General Management, Journal of Brand Management etc. In 2017 Professor Balmer was invited by the Oxford Dictionary of National Biography (editor: Professor Sir David Cannadine) to pen the authoritative biographical essay of Wally Olins (1930-2014) - doyen of the corporate identity/brand consultancy industry (OUP: 2018). His books include "Revealing the Corporation" (co-authored with Stephen A. Greyser, Routledge, 2003); "Foundations of Corporate Heritage" (Routledge, 2016); "Advances in Corporate Branding" (co-edited with Dr Shuan Powell, Professor Joachim Kernstock & Professor Tim Brexendorf, Palgrave, 2017); "Advances in Chinese Brand Management" (co-edited with Weifeng Chen, Palgrave, 2017); "Contemporary Perspectives on Corporate Marketing" (co-edited with Professor Laura Illia & Allmudena de Valle Brena, Routledge, 2013); and "Contemplating Corporate Marketing, Identity & Communication" (co-edited with Professor Klement Podnar, Routledge, 2010). Of the 10 most cited articles in the European Journal of Marketing two are by Professor Balmer (one single and one jointly-authored article) viz: "Corporate identity, corporate branding and corporate marketing: seeing through the fog" and "Corporate brands: What are they? What of them?" Additionally, his single-authored article, "Corporate identity and the advent of corporate marketing" is the 10th most cited article in the Journal of Marketing Management. Corporate Marketing Corporate Identity and Corporate Brand Management Corporate Heritage Brands Professor Balmer is a consummate, and well-known, educationalist and PhD supervisor. In 2021 he was formally commended by the Dean for his exemplary teaching. He conceived and developed the MBA, MSc, and BA (Honours) electives in corporate identity/corporate branding and corporate marketing at Strathclyde Business School (where he was the Director of the International Centre for Corporate Identity Studies) and at Bradford School of Management and has also done the same apropos corporate marketing courses at postgraduate and undergraduate levels. Notably, he also ran executive-level MBA electives on corporate marketing for organisations such as the BBC, and Emirates Airways at Bradford School of Management. From 2010-2020 he was the Director of the Marketing & Corporate Brand Research Centre/Group at Brunel University and was the first Director of the landmark MSc in Corporate Brand Management at Brunel Business School and oversaw the development and introduction of the MSc in Applied Corporate Brand Management at Brunel Business School London. (This is the first course of its kind in the world). In 2022 he will lead a new postgraduate elective on corporate brand heritage which, again, is believed to be a world first. PhD Programme (Contributor to the Research Methods Course for First Year Doctoral Students) FEEDBACK & CONSULTATIONS 2021-2022 Online consultation times for the academic year are as follows: Mondays and Tuesdays from 12 (noon) to 1pm. Please, contact me by email beforehand (and please not over the weekend) so that I can fix up a time with you within the above time slots. Thank you very much. STUDENT INDUSTRY ENGAGEMENT, APPLIED ACTIVITIES AND NOTABLE GUEST LECTURERS Since my first academic appointment in the late 1980s I developed a reputation for innovative teaching, especially in relation to "real life" course work and contributors from leading figures from industry, consultancy, and the academy. This tradition has continued at Brunel Business School. For example, postgraduate corporate brand students have, in recent years, have, in most instances, undertaken "real life" assignments. Notably, I conceived, developed, and organised notable real life company projects. This involved contacting senior managers, liaising with them and detailing schedules of activities. Often senior managers were invited to sit in on student presentations and their feedback was of particular value to students. Examples 2021 The Cooperative Bank (corporate brand consultancy and management course). 2020 The Youth Hostel Association (corporate brand consultancy and management course). I oversaw the arrangements for a two day field research visit to the Brighton Youth Hostel 2019 Caledonian Sleeper (Railway) Service (corporate brand consultancy and management course). I oversaw the arrangements for a 3-day field research visit (on the sleeper train, one night accommodation and flight back to London) to Fort William & Inverness which included a visit to the Caledonian Sleeper Headquarters. 2018 The Cambridge Satchel Company. (corporate brand consultancy and management course) 2017 Gieves and Hawkes of Saville Row (corporate brand consultancy and management course) 2014 The Cooperative Retail Group (corporate brand consultancy and management course) 2013 London Taxis (corporate brand consultancy and management course) Earlier real life assignments included: the House of Fraser; E Tautz and Co. Guest Speakers 2019 Mr Andrew Martin. Celebrated railway authority, author, broadcaster and commentator 2017 Professor Stephen A Greyser. Distinguished Harvard Business School scholar, corporate communications authoriy and former Chairman of the Board of Senior Consultant Editors at Harvard Business Review. Earlier, highly notable, speakers have included: David Bernstein (author and father of corporate communications); the Chairman of Interbrand; The Managing Director of Saffron Corporate Brand Consultancy etc.
Dr Vassilis Charitsis Dr Vassilis Charitsis
Lecturer in Marketing
I am a lecturer in Marketing and a member of the Marketing and Corporate Research Brand Research Group. Prior to joining Brunel Business School, I was a postdoctoral researcher at the Centre for Consumer Society Research of the University of Helsinki. My work has been published in a number of interdisciplinary journals including Marketing Theory, Television & New Media, Surveillance & Society and ephemera: theory and politics in organisation. My research explores digital cultures and new media technologies.My doctoral thesis focused on the datafication of everyday life through self-tracking technologies. My current research interests include consumer surveillance, automated-decision making, algorithmic biases and data-driven inequalities. My research interests include digital cultures and new media technologies. I am particularly interested in advancing interpretive perspectives of consumer culture and examining social implications of digital consumption. 2022-2023 Module Leader: MG3616 Creativty and Content Marketing Office Hours / Consultations and Feedback Sessions: Monday 15:00-16:00, Wednesday 15:00-16:00. To schedule a consultation please contact me at least 24 hours in advance (vassilis.charitsis@brunel.ac.uk).
Dr Jessica Chelekis Dr Jessica Chelekis
Senior Lecturer in Sustainability Global Value Chains
I am senior lecturer in Sustainability and Global Value Chains and a member of the Marketing and Corporate Brand Research Group. I am also the MBA Deputy Director. My research focus involves applying anthropological methods and perspectives to marketing and consumer research. My main interest is investigating how socio-cultural forces shape consumption patterns and values in modern societies. I am particularly interested in critical consumption studies – how and why consumers use ethical and political beliefs to guide their consumption choices. Past research projects include an ethnographic study of direct sales and household economies in the lower Brazilian Amazon and re-conceptualising approaches to culture and regional analysis in consumer research. I am currently conducting a qualitative study on sleep routines, sleep-related consumption, and consumer selfhood in the UK. I currently teach on the undergraduate Marketing programme and the MBA programme. My overarching goal is to teach students not how to find the right answers, but how to ask interesting questions. My areas of interest include: Consumer culture; anthropological perspectives on markets and marketing; gender; global market peripheries; sustainability and critical consumption. I have recently concluded a research project on industry branding and media discourses. My current projects include a study of systemic sleep problems and sleep-related consumption activities, and the role and meaning of pubs for UK consumers in the era of Covid. For the 2021/22 academic year I am teaching Marketing Research (MG2119) in term 1, and leading the MBA Business Project module (MB5537) in terms 1 and 2.
Dr Geraldine Cohen Dr Geraldine Cohen
Reader
Geraldine Cohen PhD MBA (INSEAD) FHEA MCIM Chartered Marketer is Reader in Marketing at Brunel Business School, Brunel University; Fellow of the Higher Education Academy; Member of the Chartered Institute of Marketing (CIM) and Chartered Marketer. Extensive executive experience in Marketing and International Business acquired at Fairchild Semiconductors in Germany, Cummins Engine Company in the USA and Rank Xerox and ECI Ventures in the UK. Set up and run successful Marketing consultancy advising industrial and commercial clients as well as non-profit organisations. Currently, Director Brunel Hive; Brunel Business School Lead on Co-Innovate collaborations with London based SMEs; Programme Lead for CIM Gateway Programme; Former Director Business Life; Former Interim Director Teaching and Learning; Former Undergraduate Marketing Pathway Leader. Research and impact interest in Healthy Ageing Practices - ageing consumers self-engaged practices in relation to their wellbeing; Holistic approach to Healthy Ageing; Grey Entrepreneurship; Healthy Ageing Ecosystems in relation to retirement communities. Extensive Teaching Experience at undergraduate, postgraduate and MBA levels: Strategic Marketing; International Marketing; Marketing Communications; Marketing Research. Extensive Supervisory Experience at PhD, MSc and BSc levels. Board Experience: Former Member of the Brunel University Senate; Non-Executive Director of Mount Vernon and Watford Hospitals NHS Trust. Consultancy Experience: Member of the AQA Expert Panel for Business Studies for the A-level reform; Pro bono consultancy for Headway South Bucks; Joint research project with ‘Branding for Talent’ consultancy on ‘Employer Branding and the Importance of Talent’ leading to ‘Branding for Talent’ (Learning Circle) workshops. Visiting Professor at NYU in London (2008 - 2011). Published papers in Journal of Business Research, Industrial Marketing Management, EuroMed Journal of Business, Journal of Marketing for Higher Education, The Marketing Review, Marketing Intelligence and Planning, Journal of Brand Management, Management Decision. Research interests: Healthy Ageing Practices; Wellbeing in later life Methodological preferences: Qualitative Research Favourite journals: Journal of Business Research; Journal of Marketing for Higher Education; Industrial Marketing Management; The Marketing Review; Marketing Intelligence and Planning Non-academic beneficiaries of your research: Public health organisations Academic year 2018 – 19 Chosen theme for the year: Strategic Innovation Module Leader MG3122 – Strategic Marketing Module Leader MG5609 – Strategic Marketing Management My office hours in Term 1 will be: Wednesdays 2 - 3 pm; Thursdays 2 - 3 pm
Dr Bidit Dey Dr Bidit Dey
Reader
Bidit is a Reader in Marketing and Associate Head of Brunel Business School (Strategy and External Relations). He has an overall responsibility for supporting strategy development by tracking and evaluating School’s performance against accreditation and ranking criteria and providing positive and creative leadership, imaginative thinking and working as a pivotal link between BBS' overarching strategy and the day-to-day operations in key priority areas. Prior to joining Brunel Business School, Bidit worked as a Senior Lecturer in Marketing at Northumbria University. He held positions in a number of other universities in the UK and Bangladesh. During his almost a decade long career at Brunel Business School, Bidit assumed a number of senior management roles including the Head of Executive Education, Alumni Relations and Stakeholder Engagement. Bidit initiated executive education and student mentoring schemes at the Business School. As the acting Accreditation Director, Bidit played a significant role in securing the extension of AACSB accreditation. Bidit served as the Director of the Brunel MBA for four years and led the tranformation of the programme, that resulted in operational sustainability, enhanced student satisfaction and global ranking. His tranformative and entrepreneurial leaderhip was instrumental in achieving AMBA (Association of MBAs) reaccreditation in 2020. As part of his current role, Bidit provides strategic support and guidance to Brunel HIVE and liaises with various stakholders such as Advisory Board members, Executives in Residence and business and community organisations in order to facilitate BBS' collaboration with external entities. Bidit has a sustained record of high-quality teaching, evidenced through student feedback and peer observation. He teaches on the MBA and undergraduate programmes. On several occasions he received the Best Tutor Award from the Dean of Brunel Business School, due to 100% student satisfaction on his modules. Bidit's research is underpinned by his passion to study communities and cultures. He coined and theorised a new concept called ‘digital consumer culture’, introduced a multi-dimensional perspective toward studying acculturation, and developed a novel model of co-creation in emerging economies. Bidit has published more than 35 articles in leading business and management journals, such as: British Journal of Management, International Marketing Review; Industrial Marketing Management, Technological Forecasting and Social Change, Journal of Business Research, Information Technology and People; Information Systems Frontier; Journal of Marketing Management and Production, Planning and Control. Bidit guest edited special issues for leading management and marketing periodicals including Technological Forescasting and Social Change and Journal of Marketing Management. Bidit co-edited a monograph for Palgrave Macmillan: ICTs in Developing Countries: Research, Practices and Policy Implications, and also published book chapters and presented more than twenty-five papers in peer reviewed conferences. Bidit succesfully acquired research grants from British Council, Association of Information Sytems and UKRI. Currenlty, he is leading a collaborative research project to support inclusive digital finance in Egypt. Bidit is actively involved in consultancy and business training projects. Bidit led and conducted consultancy projects and executive training programmes for a range of small and large commercial entities and government organisations. His consultancy and research led to significant impacts on the marketing strategy of Hutchinson 3G and enabled Tahola Ltd (a data mining company) to cope with the COVID-19 induced business challenges. Bidit's research provided useful policy implications for Bangladesh Government. Bidit is currently serving as an external examiner to the Essex MBA and BSc in Marketing, University of Greenwich and University of Middlesex. Bidit served as a member of the CIM (Chartered Institute of Marketing) technical advisory committee and co-chaired the Qualitative Inquiry Special Interest Group of the prestigious Academy of Marketing. Bidit is a member of the Interantational Advisory Board of Amity University, India. He is a fellow of the Higher Education Academy and also a member of the British Academy of Management, and Academy of Marketing. Technology adoption and appropriation in emerging markets. Acculturation and ethnic consumer culture. Digital consumer culture Co-creation Marketing Communications; International Marketing
Dr Michael Heller Dr Michael Heller
Divisional Lead / Reader - Marketing
Dr Michael Heller is a business and marketing historian whose main areas of research cover the history of office work, the history of company magazines and internal communication, the history of public communications, corporate communication, and corporate and product branding. His work has been published in the British Journal of Management, European Journal of Marketing, Enterprise and Society, Business History and other leading management and business history journals. I am a business historian whose research focuses on the rise of large-scale organisations in Britain since the nineteenth century and their impact on business, social, cultural, urban and media environments. My earlier research looked at the history of clerical work in London and examined a number of areas such as the development of modern office work, the professionalisation of clerical work, the development of industrial welfare for office workers, including organisational sport and company magazines, and the marketing of suburbia to clerical workers. This research was turned into a radio show that was broadcasted on BBC Radio 4 and the World Service. My more recent research has looked at the rise of public relations, corporate communications and corporate branding in Britain in the interwar period. I have carried out research at a number of major British Corporations that include the Royal Bank of Scotland, the Prudential, Royal Dutch Shell, the British Broadcasting Corporation, Royal Mail and the John Lewis Group. In addition, I have written extensively on the history of company magazines, and have recently won a grant from the British Academy/Leverhulme Trust to study British company magazines from 1945 to the present. I have published two books, four book chapters and a number of journal articles in journals such as the British Journal of Management, European Journal of Marketing, Enterprise and Society, Business History, Management and Organizational History, The Journal of Urban History and The Journal of Macromarketing I teach marketing modules at both undergraduate and postgraduate level at Brunel. On MSc Marketing I teach Marketing Principles . On BSc Marketing I teach Brand Management for Level 6 students. I also supervise dissertation students for MSc Marketing and the MBA and currently have two PhD students. I have won several prizes and awards for teaching, including the Best Large Module award at the College of Business, Arts and Social Sciences in 2017. I was nominated for the Best Lecturer in the Teaching Led Teaching Awards at Brunel in 2017.
Dr Jungmin Jang Dr Jungmin Jang
Lecturer in Marketing
Dr. Jungmin Jang is currently a Lecturer of Marketing at Brunel Business School and a member of the Marketing and Corporate Brand Management Research Group (MCBM). Prior to joining Brunel, Dr. Jang worked as an Assistant Professor in Marketing at KIMEP University, Almaty, Kazakhstan. Consumer Behaviour, Advertising and Decision Making: (1) Layout effect in marketing communication (proximity, colour, and order of information) (2) Consumer information processing, and perceived fit (3) Corporate Social Responsibility (CSR) and Sustainability Cross-Cultural Research and Global Marketing: (1)The influence of different cultural characteristics depending on the culture or country (2) Contrasting responses from different cultures to marketing stimuli MG1062 – Principles and Practice of Marketing in 2021/2022 (Term 2) MG2048 – Marketing Communications in 2021/2022 (Term 3) Office hours: Tuesdays 11:30-12:30 and Wednesdays 11:30-12:30 / Or by appointment
Dr Gurdeep Kohli Dr Gurdeep Kohli
Lecturer in Marketing
I am a Lecturer in Marketing and a member of the Marketing and Corporate Brand Research Group. My research focuses on consumers' identification of and engagement with films as brands. I am particularly interested in the branding of experiential goods, consumer-centric marketing, consumer-brand relationships and the rise of iconic brands. I have taught across various Undergraduate and Postgraduate programmes and modules, as well as previously several subject areas in the FE sector: Business Communications Technology, Website Design Strategy, Entrepreneurship, Event Management, Business Contract Law etc. I am also an active Reviewer for the Journal of Business Research, Journal of Marketing Management, British Journal of Management etc. My research focuses on consumers' identification of and engagement with films as brands. I am particularly interested in the branding of experiential goods, consumer-centric marketing, consumer-brand relationships and the rise of iconic brands. I have experience/interest in both qualitative and quantitative research methodologies.
Professor Danae Manika Professor Danae Manika
Associate Head (Teaching) / Professor - Marketing and Business Education
Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing & Business Education and Associate Head of Brunel Business School. Before joining Brunel University London, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London, while previously she held a Visiting Research Scholar position at the Centre of Risk Management and Insurance Research at McCombs Business School, University of Texas at Austin. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Journal of Business Ethics, Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: How to diminish the knowledge-behaviour gap? Particularly, her research focuses on effective message construction for behaviour change. It takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. Her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. The campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). Other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. Side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, International Business Review, Information Technology and People, Studies in Higher Education, Journal of Marketing Management, Computers in Human Behavior, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, and Multivariate Behavioral Research, amongst others. She often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, RED, and Arrow/ERDF). She also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), in line with her research (i.e., effective message construction for behaviour change). Danae is Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Journal of Business Ethics, Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016.
Dr Liyuan Wei Dr Liyuan Wei
Senior Lecturer in Marketing
Dr. Liyuan Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing. Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, International Journal of Research in Marketing, Marketing Letters, Journal of Business Ethics, International Marketing Review, Journal of Business Research, Sustainability, International Journal of Hospitality Management, and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Dr. Wei has served as reviewer for many prestigeous journals. Dr. Wei is a member of the Marketing and Corporate Brand Research Group at Brunel University London. She is also the programme leader of BSc Marketing Management. Dr Liyuan Wei is currently heading the Research Group for Marketing and Corporate Brand Management Group (MCBM) at the Brunel Business School. Her research has been published in Information Systems Research, Psychological Science, Marketing Letters, Journal of Business Ethics, International Marketing Review, and Applied Economics. Over the years, she has held research grants from the Hong Kong Research Grant Council and other funding bodies. Her recent published works demonstrate a shift towards well-being in consumption such as mindfulness in sustainable consumption, research landscape on sustainability, and healthy ageing consumption practices. Principles of Marketing; Marketing Communications; Marketing Analytics; Digital Marketing; Strategic Marketing Supervising undergraduate final year projects and Master's degree dissertations.
Dr Meng-Shan Wu Dr Meng-Shan Wu
Senior Lecturer in Marketing
Sharon Wu is a senior lecturer in Marketing at Brunel Business School. Sharon has previously worked at the Royal Holloway, University of London, University of Southampton and University of Portsmouth. Sharon's research, teaching and supervisory interests encompass Consumer Behaviour, Branding, Luxury related studies, and Digital Marketing. Her work has been published in Technological Forecasting & Social Change, Computers in Human Behaviour and International Marketing Review. Prior to becoming an academic, Sharon worked for companies in the beauty and marketing industries as a senior marketing consultant for over 10 years where she has extended a wealth of experience in marketing, especially in the cosmetics and marketing sectors. I'm interested in the following topics: Luxury Consumer Behaviour Branding Digital Marketing Consumer Purchase Intention MG2048 Marketing Communication MG5561 International Marketing
Professor Dorothy Yen Professor Dorothy Yen
Professor
Professor Dorothy A. Yen is a Professor in Marketing. She is currently the Director of Research at Brunel Business School, Brunel University London. Dorothy takes on a consumer-centric approach to understand and discuss marketing, branding, and tourism matters. Dorothy studies how culture affects human behaviour, in both b2b and b2c domains. In b2b domain, she looks at cross-cultural business relationships, with a particular focus on understanding how cultural-specific factors affect business relationships and collaborations. In b2c domain, she studies consumer acculturation, sojourners and migrants' consumption practices and social media activities in relation to their cultural identity, as well as tourism boycott and tourists' interactions with destinations on social media. During the Covid-19 pandemic, Dorothy explored how migrants in the UK attempted to cope with the life-threatening disease while dealing with the institutional uncertainty and hostile host environment. Dorothy’s proposal on branding Wales as a land of dragons and legends triggered a lot of discussions and she is invited to give evidence to the Welsh Affairs Committee. Under her capacity as Associate Head (Teaching) from October 2018 to October 2021, Dorothy demonstrated effective leadership in driving and improving the overall teaching quality and leading the school in adopting its teaching from 100% on-campus, 100 % online to the current hybrid model at Brunel Business School. Dorothy is a member of the Marketing and Corporate Brand Research Group at Brunel Business School and a lab leader of the Responsible Consumption and the Circular Economy Lab for the CBASS research centre of Substantiality and Entrepreneurship. Office hours are provided on Wednesdays from 2:30 to 4:30pm. Students can also email me to book an appointment at a mutually convenient time. This can be either on campus or via Microsoft TEAM upon mutual agreement. I'm interested in the following topics: Older adults as ageing consumers, healthy ageing practices and wellbeing Promoting Wales to international tourists as a global tourist destination Migrants as ethnic consumers, their identity, acculturation and their role in the host societies. Educating children as agentic consumers to reduce food waste Research group(s) Marketing and Corporate Brand Management Research Group (MCBM) I apply an interactive learning and teaching approach during my lectures and seminars to better engage students with the knowledge. Using team-based learning, I encourage students to discuss their ideas and exampels with me as well as their peers so that togehter we co-create a positive learning experience. This academic year (2022/23), I will be teaching the following modules: MB5538 Principles of Marketing to MBA students During autumn term 20/23, my office hours are Wednesdays from 2:30 to 4:30pm. If this time does not suit you, please email me for another appointment.
Mr Long Chen Mr Long Chen
Lecturer (Education)
I am a lecturer in Marketing. My research interest includes advertising, consumer psychology, and AI ethics.
Dr Dongmei Zha Dr Dongmei Zha
Lecturer (Education)
I am a lecturer in Marketing at Brunel Business School. Prior to joining Brunel, I had about 8 years of working experience in marketing positions in different industries in China. My research focuses on experiential marketing, brand management and consumer psychology, and has been published in leading journals such as the International Journal of Management Reviews, and Qualitative Market Research: An International Journal. Sensory Marketing Experiential Marketing Brand Management Consumer Psychology

Doctoral Researchers

Mrs Masoumeh Jahangiri Mrs Masoumeh Jahangiri
PhD Student
I am a doctoral researcher in the field of marketing. My overall research interests are in the areas of consumers' adoption and usage continuance intention of the technology. Since September 2021, I have been working as a Graduate Teaching Assistant at MBA, Masters, and Undergraduate levels. Qualifications MSc Marketing, Brunel Business School, United Kingdom BA Business Management, Shahid Beheshti University, Iran
Miss Mulkie Al-Hashemi Miss Mulkie Al-Hashemi
PhD Student
Mulkie’s research domains are community entrepreneurship and place branding. The aim of the research is to brand rural communities as entrepreneurial context. Prior to PhD, Mulkie had a working experience of over 14 years in entrepreneurship and innovation in the Sultanate of Oman.
Mr Youssef Tarek Nasef Mr Youssef Tarek Nasef
PhD Student
Youssef Tarek Nasef is a curent doctoral researcher at the Brunel Business School and lecturer in Marketing and Management at the University of Bahrain. He has taught across various programmes and courses including Marketing, Management, Ethics, Organizational Behaviour, and Statistics. Youssef has gained extensive and diverse amount of professional and career experience across various industries in Finance, Marketing, and Sales prior to joining academia. He has obtained his MBA degree in Marketing and Global Management from Ryerson University in Canada and his BBA degree in Finance from the University of San Diego in the USA. His current doctoral research will investigate the influence of the consumer acculturation process and consumer behaviour on ethnic consumers' food consumption within the Kingdom of Bahrain. Consumer Behaviour Acculturation and ethnic consumer culture Online and Digital Marketing and Social Media Human and Personal brands and Brand Equity Marketing, Management, Ethics, Statistics