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Grenfell, COVID-19 and digital technology

Grenfell and beyond: Exploring differences in digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council for well-being during Covid-19 

This project investigates the use of digital technologies and its perceived implications for residents’ sense of well-being during the Covid-19 pandemic. Specifically, we focus on the Royal Borough of Kensington and Chelsea and its residents, considering potential differences in experiences between residents within 500 metres of Grenfell Tower and other council residents. This project is restricted on those residents who have access to the Internet and will explore the use of digital technologies for sharing information between councils and residents, accessing council services, and connecting with other residents.

The aims of this project are:

  • To understand how the council engages its residents through digital technologies, and how it supports residents’ access to, and capability for using, digital technologies.
  • To understand residents’ access to, and expectations and experiences of using, digital technologies during Covid-19 to interact with the council about Covid-19, Grenfell and other council-relevant topics.

 


Meet the Principal Investigator(s) for the project

Professor Danae Manika - Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing & Business Education and Associate Head of Brunel Business School. Before joining Brunel University London, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London, while previously she held a Visiting Research Scholar position at the Centre of Risk Management and Insurance Research at McCombs Business School, University of Texas at Austin. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Journal of Business Ethics, Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016.

Related Research Group(s)

Education, Identities and Society

Education, Identities and Society - Research at the intersection of Education, Sociology, Human Geography, Youth Studies and Digital Presence.

Marketing and Corporate Brand Management

Marketing and Corporate Brand Management - Our research-active faculty are engaged in cutting-edge applied scholarship across a broad spectrum of marketing areas.

Global Lives

Global Lives - Research conducted in the Centre addresses the challenges facing society, helping to change the lives of people around the world by bringing economic, social and cultural benefits.


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Project last modified 27/10/2021