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Micro company productivity enhancement with Cloud Computing

The vision is to encourage small businesses to adopt existing cloud hosted digital technologies, with results being an increase in levels of company productivity, measured by changes in revenue, output, and employee satisfaction. The objective is to trial how these results are best achieved.

Cloud based technologies will be delivered to young and ambitious firms with 0 to 9 employees (in the four areas in which the trial is operating; Growth Hubs in London, Lancashire, Oxfordshire, and Innovation Birmingham).

The research team utilise AI (Artificial Intelligence) and simulation to uncover new insights into how micro and small companies evolve – particularly the impact of cloud-based digital services.

Meet the Principal Investigator(s) for the project

Dr David Bell
Dr David Bell - David is a Reader in the Department of Computer Science, at Brunel University London.  David is a keen multi-disciplinary researcher who has applied novel digital service solutions in a range of domains (including digital health).  His research interest lies in Service Design, Emotion AI, Cyber Security, Semantic technologies and Medical Technology (MedTech) – often driven by machine learning and simulation.  David has collaborated on a number of funded research grants investigating the modelling of health evidence, augmenting naturalistic cultural settings with museum objects, trading personal data and simulating COVID-19. He has also worked with a number of NHS collaborators on the design of Apps that optimise or enhance patient pathways.  David has supported the NHS advising on Health Data AI and Digital Hospital working groups.  Before returning to university, David worked for several small and large software development companies and then in Investment Banking becoming technology director.  More recently, David has commercialised his previous health evidence modelling research grant into HecoAnalytics Limited (a Brunel University London spin-out). 

Related Research Group(s)

digital men

Digital Economy - Focusing on international digital economy research capability in areas including cyber security, trust, identity and privacy challenges, and big data analytics.


Intelligent Digital Economy and Society - Research into intelligent digital economy and society using AI, data analytics, 6G, media, human-machine interaction, digital games, augmented and virtual reality, digital twins, IoTs, cyber security, data & information fusion.

Partnering with confidence

Organisations interested in our research can partner with us with confidence backed by an external and independent benchmark: The Knowledge Exchange Framework. Read more.

Project last modified 12/07/2021