Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.

Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6

Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.

Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Khorrami, M., Foroudi, P. and Haghighinasab, M. (2023) 'Personalisation: The construct and its dimensions', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 126 - 143. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Cuomo, MT. and Foroudi, P. (2023) 'Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-26378-X ISSN 13: 978-1-032-20485-7

Foroudi, P. and Cuomo, MT. (2023) 'Business Digitalization: Corporate Identity and Reputation'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-40128-7 ISSN 13: 978-1-032-51235-8

Zha, D. (2023) 'Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Marvi, R., Foroudi, P. and Fakhreddin, F. (2023) 'Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms'. International Journal of Hospitality Management, 115. pp. 1 - 20. ISSN: 0278-4319 Open Access Link

Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link

Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545 Open Access Link

Mahavarpour, N., Marvi, R. and Foroudi, P. (2023) 'A brief history of service innovation: The evolution of past, present, and future service innovation'. Journal of Business Research, 160. pp. 1 - 23. ISSN: 0148-2963 Open Access Link

Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) 'Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness'. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845 Open Access Link

Foroudi, P., Marvi, R. and Colmekcioglu, N. (2022) 'Antecedents and consequences of co-creation value with a resolution of complex P2P relationships'. International Journal of Contemporary Hospitality Management, 34 (12). pp. 4355 - 4388. ISSN: 0959-6119 Open Access Link

Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N. and Khodayari, M. (2022) 'Let us talk about something: The evolution of e-WOM from the past to the future'. Journal of Business Research, 149. pp. 663 - 689. ISSN: 0148-2963

Jerez Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants'. Journal of Hospitality and Tourism Research, 47 (7). pp. 1215 - 1243. ISSN: 1096-3480 Open Access Link