Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Business Analytics and Marketing
- Brunel Business School
Lairayetan, FO., Foroudi, P. and Palazzo, M. (2026) 'e-Loyalty Program and Repeat Purchase: Focus on Botswana', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 168 - 183. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
Jayasinghe, G., Dissanayake, H., Manta, O., Iddagoda, A., Palazzo, M. and Foroudi, P. (2026) 'Circular Economy and Organisational Performance: Emerging Aspects for Excellence', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 39 - 67. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
Foroudi, P., Palazzo, M. and Upadhyay, S. (2026) 'Introduction: Sustainable Tourism, Hospitality and Events: Emerging trends and new opportunities', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
Roshan, M., Foroudi, P., Palazzo, M. and Marvi, R. (2026) 'AI-Driven Innovations for Sustainable Healthcare: A focus on UK Healthcare System', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 26 - 38. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
Mahavarpour, N., Foroudi, P. and Palazzo, M. (2026) 'Service Design and Service Performance in the Context of AI: Focus on Retailing and Hospitality Sector', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 68 - 96. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
Alqahtani, F., Palazzo, M., Foroudi, P. and Zha, D. (2026) 'Tourists' perceptions of sport tourism in Saudi Arabia: A focus on Vision 2030 objectives', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 9 - 25. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
Karimov, E., Foroudi, P. and Palazzo, M. (2026) 'Effectiveness of social media marketing in small and medium sized enterprises in tourism sector', in Foroudi, P., Palazzo, M. and Upadhyay, S. (eds.) Sustainable Tourism, Hospitality and Events. London : Routledge. pp. 150 - 167. ISBN 10: 1-003-48867-6. ISBN 13: 978-1-032-78609-4.
McKenna, AT. (2026) 'Introduction'. Sustainable Tourism Hospitality and Events Emerging Trends and New Opportunities. pp. 1 - 17.
McKenna, AT. (2026) 'Packaging Youth', inKing Creole. Routledge. pp. 39 - 56.
McKenna, AT. (2026) 'Conclusion', inKing Creole. Routledge. pp. 106 - 108.
Foroudi, P., Marvi, R. and Zha, D. (2026) 'Immersive currents and futures: mapping the metaverse in contemporary hospitality and tourism research'. International Journal of Contemporary Hospitality Management, 38 (1). pp. 186 - 209. ISSN: 0959-6119
Akarsu, TN., Marvi, R. and Foroudi, P. (2026) 'Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry'. European J. of International Management, 28 (2). pp. 248 - 287. ISSN: 1751-6757
Foroudi, P., Palazzo, M. and Upadhyay, S. (2025) 'Sustainable Tourism, Hospitality and Events'. London: Routledge. ISSN 10: 1-003-48867-6 ISSN 13: 978-1-032-78609-4
Foroudi, P., Marvi, R. and Imani, S. (2025) 'The impact of internal marketing on knowledge sharing capability'. European Journal of International Management, 28 (1 (January 2026)). pp. 124 - 165. ISSN: 1751-6757
Foroudi, P., Blackburn, O., Tzempelikos, N. and Fakhreddin, F. (2025) 'Leveraging digital capabilities for ESG performance: The mediating roles of innovativeness and resilience in the UK healthcare sector'. Industrial Marketing Management, 131. pp. 241 - 255. ISSN: 0019-8501 Open Access Link
Foroudi, P., Tzempelikos, N., Melewar, TC. and Dennis, C. (2025) 'Branding with purpose: corporate reputation, CSR, and SDGs in advertising'. International Journal of Advertising, 44 (8). pp. 1395 - 1406. ISSN: 0265-0487
Gupta, S., Melewar, TC. and Foroudi, P. (2025) 'AI strategy for global brand identity'. Industrial Marketing Management, 131. pp. A1 - A7. ISSN: 0019-8501
Foroudi, P., Ueno, A., Dennis, C., Tzempelikos, N. and Bagheri, A. (2025) 'Beyond satisfaction: A hierarchical model of three distinct guest experience types in peer-to-peer accommodation'. International Journal of Hospitality Management, 133 (February 2026). pp. 1 - 14. ISSN: 0278-4319 Open Access Link
Foroudi, P., Robson, MJ., Marvi, R. and Spyropoulou, S. (2025) 'Enhancing Customer Engagement Through Artificial Intelligence Authenticity'. Journal of Product Innovation Management, 43 (1 (January 2026)). pp. 76 - 98. ISSN: 0737-6782 Open Access Link
Nazarian, A., Wijetunga, S., Foroudi, P., Atkinson, P. and Christodoulou, I. (2025) 'Cultivating intention to stay: A cross-cultural exploration of leadership and ethical climates in hotel industry'. International Journal of Hospitality Management, 133. pp. 1 - 12. ISSN: 0278-4319 Open Access Link
Foroudi, P., Melewar, TC., Tzempelikos, N., Ha, NC. and Tourky, M. (2025) 'Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism'. International Journal of Hospitality Management, 130. pp. 104224 - 104224. ISSN: 0278-4319
AmirDadbar, N., Foroudi, P. and Marvi, R. (2025) 'Innovation offshoring: a tri-method review of emerging trends and knowledge management strategies'. Journal of Knowledge Management, 29 (7). pp. 2331 - 2366. ISSN: 1367-3270
Akbari, M., Nikijoo, I., Khodapanah, B., Foroudi, P. and Padash, H. (2025)
'Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the
Foroudi, P. and Fakhreddin, F. (2025) 'Bridging beliefs and actions: unraveling the impacts of ideological psychological contract fulfillment on employee citizenship behavior in the workplace'. Journal of Managerial Psychology, 41 (2). pp. 294 - 330. ISSN: 0268-3946
Foroudi, P., Marvi, R. and Zha, D. (2025) 'AI sensation and engagement: Unpacking the sensory experience in human-AI interaction'. International Journal of Information Management, 84. pp. 1 - 11. ISSN: 0268-4012 Open Access Link
Marvi, R., Foroudi, P. and AmirDadbar, N. (2025) 'Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaboration'. International Journal of Information Management, 83. pp. 1 - 27. ISSN: 0268-4012 Open Access Link
Foroudi, P., Marivi, R., Zha, D., Kooli, B. and Bagozzi, R. (2025) 'Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest Editorial'. International Journal of Contemporary Hospitality Management, 37 (4). pp. 1037 - 1044. ISSN: 0959-6119 Open Access Link
Subhra Chatterjee, R., Hameed, I., Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. (2025) 'Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences'. Journal of Macromarketing, 0 (ahead of print). pp. 1 - 24. ISSN: 0276-1467 Open Access Link
Quintanilla, P., Elhalwagy, A., Duan, L., Masoudi Soltani, S., Lai, CS., Foroudi, P., et al. (2025) 'Artificial intelligence and robotics in the hydrogen lifecycle: A systematic review'. International Journal of Hydrogen Energy, 113. pp. 801 - 817. ISSN: 0360-3199 Open Access Link
Shabankareh, M., Nazarian, A., Foroudi, P. and Kalantari Daronkola, H. (2025) 'Harmonizing hospitality across cultures: Unveiling the role of servant leadership, and strategy in diverse cultural contexts'. Tourism and Hospitality Research, 0 (ahead of print). pp. 1 - 20. ISSN: 1467-3584 Open Access Link
Fakhreddin, F. and Foroudi, P. (2025) 'Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness'. Strategic Change, 0 (ahead of print). pp. 1 - 19. ISSN: 1086-1718 Open Access Link
HOSSEINI, E., Foroudi, PANTEA., ED-DAFALI, S., SALAMZADEH, A. and Foroudi, P. (2025) '*** Duplicate Record -- Do Not Use *** Hearing Faculty Members’ Voice: A Gendered View on Knowledge Sharing *** Duplicate Record -- Do Not Use ***'. Journal of Knowledge Management. ISSN: 1367-3270
Khodayari, M., Akbari, M. and Foroudi, P. (2025) '*** Duplicate Record -- Do Not Use *** The Sharing Economy: A Systematic Literature Review and Research Agenda *** Duplicate Record -- Do Not Use ***'. International Journal of Consumer Studies.
Khodayari, M., Akbari, M. and Foroudi, P. (2025) 'The Sharing Economy: A Systematic Literature Review and Research Agenda'. International Journal of Consumer Studies, 49 (1). pp. 1 - 41. ISSN: 1470-6423 Open Access Link
Madawala, K., Palazzo, M. and Foroudi, P. (2025) 'Explore Entrepreneurial Self-Efficacy as the Foundation of Resilience and Reputation Strategy in a Crisis: A Qualitative Study Among Women Entrepreneurs in the Tourism Industry'. Corporate Reputation Review. ISSN: 1363-3589
Shabankareh, M., Khamoushi Sahne, SS., Nazarian, A. and Foroudi, P. (2025) 'The impact of AI perceived transparency on trust in AI recommendations in healthcare applications'. Asia-Pacific Journal of Business Administration. ISSN: 1757-4323
Foroudi, P. and Marvi, R. (2025) ''Some like it hot': the role of identity, website, co-creation behaviour on identification and love'. European J. of International Management, 27 (4). pp. 623 - 670. ISSN: 1751-6757
Marvi, R., Foroudi, P. and Mahavarpour, N. (2025) 'Insights and future directions in service design: a global perspective'. International Marketing Review. pp. 1 - 35. ISSN: 0265-1335
Imani, S., Foroudi, P. and Marvi, R. (2025) 'Praise of intra-organisational social capital and knowledge sharing behaviours in MNCs: understanding the human resource development mechanism role'. European J. of International Management, 27 (4). pp. 566 - 622. ISSN: 1751-6757
McKenna, AT. (2025) 'King Creole'. Routledge.
Lairayetan, FO., Foroudi, P. and Palazzo, M. (2025) 'e-Loyalty Program and Repeat Purchase: Focus on Botswana', inSustainable Tourism Hospitality and Events Emerging Trends and New Opportunities. pp. 168 - 183.
Foroudi, P., Palazzo, M. and Upadhyay, S. (2025) 'Acknowledgements'. Sustainable Tourism Hospitality and Events Emerging Trends and New Opportunities. pp. XIX - XIX.
Hosseini, E., Foroudi, P., Ed-Dafali, S. and Salamzadeh, A. (2024) 'Hearing faculty members’ voice: a gendered view on knowledge sharing'. Journal of Knowledge Management, 29 (2). pp. 480 - 511. ISSN: 1367-3270 Open Access Link
Marvi, R., Foroudi, P. and Cuomo, MT. (2024) 'Past, present and future of AI in marketing and knowledge management'. Journal of Knowledge Management, 29 (11). pp. 1 - 31. ISSN: 1367-3270 Open Access Link
Fakhreddin, F., Foroudi, P. and Kooli, K. (2024) 'The influence of key account management on competitive advantage and firm performance: A dynamic capability approach'. Industrial Marketing Management, 124 (January 2025). pp. 266 - 286. ISSN: 0019-8501 Open Access Link
Anujan, A., Foroudi, P. and Palazzo, M. (2024) 'Rethinking digital entrepreneurship in a digital transformation era: leveraging on brand avatars to boost brand experiences and loyal communities'. European Journal of Innovation Management, 0 (ahead of print). pp. 1 - 26. ISSN: 1460-1060
Khodayari, M., Foroudi, P. and Akbar, M. (2024) 'A Literature Review of the Sharing Economy Adoption: Insights on Influencing Factors', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 267 - 304. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Tabaghdehi, SAH. and Foroudi, P. (2024) 'Introduction: Business Strategies and Ethical Challenges in the Digital Ecosystem', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing Limited. pp. 1 - 4. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Aghakabiriha, A., Meigounpoory, MR. and Foroudi, P. (2024) 'Innovation Ambidexterity Bibliometric Analysis: Is Technovation Ambidexterity a New Agenda in Future Study?', in Foroudi, P. and Tabaghdehi, SAH. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 19 - 54. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Rehman, AU., Manika, D., Foroudi, P. and Palazzo, M. (2024) 'Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the United Kingdom', in Foroudi, P. and Tabaghdehi, SAH. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 55 - 77. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.