Dr Pantea Foroudi
Reader in Marketing

Teaching

Pantea’s philosophy of teaching can be described as a philosophy of learning through teaching. As a journey-guide, she feels her role is to open the door to knowledge, critical thinking, and intelligence for the students through three interlinked stages: (i) the imparting of fundamental knowledge and the modelling of intellectual curiosity by presenting new concepts which are applicable to students’ academic and future careers in media-related fields, (ii) facilitating understanding of the material through dialogue rather than monologue, and (iii) supporting the challenges to students’ existing thinking.

She is teaching the following modules (2024/25):

MG5584 (Applied Corporate Brand Management)

MG5586 (Strategic Corporate Brand Management and Consulting)

PhD supervision

• Business Analytics and Marketing Research for 2410983

  Supervisory role:
  Date: January 2024 - December 2027
• Business Analytics and Marketing Research for 2355127

  Supervisory role:
  Date: October 2023 - September 2027
• Economics Finance and Accounting Research for 2320808

  Supervisory role:
  Date: October 2023 - September 2027
• Business Analytics and Marketing Research for 2038479

  Supervisory role:
  Date: October 2022 - September 2025
• Management Studies Research for 1732776

  Supervisory role:
  Date: January 2020 - January 2025
• Management Studies Research for 1828575

  Supervisory role:
  Date: October 2023 - January 2024

Courses taught

• MG5586 - Strategic Corporate Brand Management and Consulting

  Date: March 2024
• MG5615 - Understanding Business and Management Research Methods

  Date: January 2024
• MG5584 - Applied Corporate Branding

  Date: January 2024