Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Business Analytics and Marketing
- Brunel Business School
Rehman, AU., Manika, D., Foroudi, P. and Palazzo, M. (2024) 'Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the United Kingdom', in Foroudi, P. and Tabaghdehi, SAH. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 55 - 77. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Dousthosseini, F., Foroudi, P. and Haghighinasab, M. (2024) 'Green Purchase Intention Antecedents and Consequences', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 107 - 137. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Oboudi, M., Momayez, A., Seyyedamiri, N. and Akbari, M. (2024) 'IoT Adoption in Agriculture, Manufacturing, Logistics, and Supply Chain Management: A Bibliometric Analysis', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 139 - 161. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Luidens, S., Berens, G. and Reshef, R. (2024) 'Encouraging Sustainable Behavior Among Hotel Employees', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 197 - 224. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Zamani, Z., Khadivar, A., Padash, H., Shekarkhah, J. and Akbari, M. (2024) 'Predicting Mobile Commerce Adoption: The SEM-MLP Approach', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 245 - 265. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Jen, M-Y., Yen, D. and Lü, K. (2024) 'How Do Social Trust and Self-efficacy Drive Collaborative Consumption? A Case of TaskRabbit', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing Limited. pp. 333 - 356. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Tabaghdehi, SAH. and Kalatian, H. (2024) 'Digital Customer Knowledge Management and Ethical Innovation Strategy', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 357 - 368. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Boni, EK. and Tabaghdehi, SAH. (2024) 'Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 227 - 244. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Tabaghdehi, SAH. and Foroudi, P. (2024) 'Business Strategies and Ethical Challenges in the Digital Ecosystem'. Leeds: Emerald Publishing Limited. ISSN 10: 1-80455-069-8 ISSN 13: 978-1-80455-070-0
Tabaghdehi, SAH. (2024) 'Ethical Governance of Digital Footprint Data: A Journey Towards a Responsible Society', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 369 - 379. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Tabaghdehi, SAH., Kois, NI., Tabaghdehi, L. and Kalatian, H. (2024) 'Digital Adoption in Small and Medium Enterprises: The Role of Electronic Word of Mouth in Business Transitions', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 81 - 105. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Tabaghdehi, A., Canhoto, AI. and Braganza, A. (2024) 'The Duality of Smart Technology', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Publishing. pp. 7 - 18. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Kretsos, L., Tabaghdehi, SAH. and Braganza, A. (2024) 'The Political Challenge of AI in Modern Society: From National AI Strategy to the Algorithmic Elections', in Tabaghdehi, SAH. and Foroudi, P. (eds.) Business Strategies and Ethical Challenges in the Digital Ecosystem. Leeds : Emerald Group Publishing. pp. 319 - 331. ISBN 10: 1-80455-069-8. ISBN 13: 978-1-80455-070-0.
Izadi, J., Shetra, MK., Foroudi, P. and Palazzo, M. (2024) 'The effect of CSR on corporate financial performance, considering the role of female representation in the retail industry'. Corporate Social Responsibility and Environmental Management, 32 (2). pp. 1863 - 1878. ISSN: 1535-3958
Jaffari, A., Foroudi, P., Palazzo, M. and Akbari, M. (2024) 'Enriching the concept of employer branding: investigating its impact in the service sector'. Employee Relations, 46 (7). pp. 1446 - 1482. ISSN: 0142-5455 Open Access Link
Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, A. and Atkinson, P. (2024) 'To lead or not to lead? A cultural examination of leadership in independent hotels'. International Hospitality Review, 0 (ahead of print). pp. 1 - 21.Open Access Link
Foroudi, P., Paydas Turan, C., Melewar, TC., Dennis, C. and Tzempelikos, N. (2024) 'Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors'. International Journal of Hospitality Management, 122. pp. 1 - 23. ISSN: 0278-4319 Open Access Link
Marvi, R., Foroudi, P. and Jerez Jerez, M. (2024) 'A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present'. Corporate Reputation Review, 0 (ahead of print). pp. 1 - 14. ISSN: 1363-3589 Open Access Link
Nazemi, A., Zamanfashami, PR., Foroudi, P., Haghighinasab, M., Seyyedamiri, N. and Zare Mehrjardy, M. (2024) 'Service Oikos as a complex self-perpetuating system: a bibliometric study of service ecosystems'. Journal of Strategy and Management, 0 (ahead of print). pp. 1 - 34. ISSN: 1755-425X Open Access Link
Foroudi, P., Marvi, R., Cuomo, MT. and D’Amato, A. (2024) 'Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions'. Regional Studies, 0 (ahead of print). pp. 1 - 16. ISSN: 0034-3404 Open Access Link
Marvi, R., Zha, D. and Foroudi, P. (2024) 'Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework'. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501 Open Access Link
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Entrepreneurial Innovation in the International Business of Tourism'. London: Routledge. ISSN 10: 1-003-36996-0 ISSN 13: 978-1-032-44013-2
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Introduction: Entrepreneurial innovation in the international business of tourism', in Jerez-Jerez, MJ. and Foroudi, P. (eds.) Entrepreneurial Innovation in the International Business of Tourism. London : Routledge. pp. 1 - 2. ISBN 10: 1-003-36996-0. ISBN 13: 978-1-032-44013-2.
Foroudi, P., Tabaghdehi, SAH., Cillo, V. and Cuomo, MT. (2024) 'E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intention'. Review of Managerial Science, 19 (2). pp. 537 - 571. ISSN: 1863-6683 Open Access Link
Rawool, V., Foroudi, P. and Palazzo, M. (2024) 'AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 33. ISSN: 1389-5753 Open Access Link
Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace'. Qualitative Market Research: an international journal, 27 (4). pp. 650 - 681. ISSN: 1352-2752 Open Access Link
Kaur, M., Palazzo, M. and Foroudi, P. (2024) 'Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability'. Qualitative Market Research, 27 (4). pp. 572 - 607. ISSN: 1352-2752 Open Access Link
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel: A focus on British customers in sports industry', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism: A focus on Chaozhou, China', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector', in Rahman, NAA., Melewar, TC., Pantea, F. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 26 - 41. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Introduction to the book', in Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 1 - 3. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Corporate branding in logistics and transportation: Recent developments and emerging issues'. London: Routledge. ISSN 10: 1-003-35688-5 ISSN 13: 978-1-032-41221-4
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., et al. (2024) 'Digital transformation: A multidisciplinary perspective and future research agenda'. International Journal of Consumer Studies, 48 (2). pp. 1 - 28. ISSN: 1470-6423 Open Access Link
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2024) 'Customer experience: A critical review and research agenda', in Foroudi, P., Melewar, TC., Rahman, NAA. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation. Routledge. pp. 42 - 54.
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Contemporary Marketing and Consumer Behaviour in Sustainable Tourism'. London: Routledge. ISSN 10: 1-003-38859-0 ISSN 13: 978-1-032-48351-1
Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6
Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
MirzaeianKhamseh, P., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of employer branding on non-financial performance', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 160 - 203. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Mehmannavazan, S., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of brand authenticity on purchase intention: A study of consumers' perception in the context of clothing industry in Iran', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routleedge. pp. 204 - 240. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Cuomo, MT. and Foroudi, P. (2023) 'Digital transformation: Corporate branding, identity, and reputation', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Otuekong, V. and Foroudi, P. (2023) 'The influence of eCommerce providers in promoting eCommerce: A study of Nigeria e-Merchants’ and online customers’ perspectives', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 159 - 181. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.