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About us

The Creative Computing Research Group carries out multidisciplinary research at the intersection of Artificial Intelligence (machine learning), serious and fun gaming, and cognitive modelling to simulate a physical world either as a virtual, augmented or mixed reality environment.

Our goal is to develop computer brains capable of human-level creativity and to seek to understand better human creativity and creative behaviour, and in turn design computer brains that are capable of enhancing human creativity without necessarily being creative themselves.

We use a combination of devices, interactive methods and software tools and techniques to stimulate the five senses such as the university’s immersive dome, head-mounted displays, 3D displays, 3D sound, Brain-Computer Interfaces. in our work we have exploited several creativity virtual worlds, ranging from linguistic to musical to visual and artistic creativity. Computational (and problem solving) creativity is our top priority, and fun gaming the primary focus of our research on computational creativity.

One of our most notable game architectures, whose primary research was funded by EPSRC, is Lu-Lu, and its most recent counterpart Reflective Lu-Lu. It demonstrates how add-on architectures to open MMOGs and social network games (that combine machine learning, cognitive modelling and intelligent agents) can impact collaborative decision making on the go and in turn alter game playing strategies during game play. Recently, the group began exploiting inclusion of human behaviour traits such as selfishness and altruism to instil believability in their game agents.