Professor Dorothy Yen
Deputy Dean/Professor in Marketing
Eastern Gateway 215
- Email: dorothy.yen@brunel.ac.uk
- Tel: +44 (0)1895 267318
- Business Analytics and Marketing
- Brunel Business School
Membership and affiliation
- I am leading on the Happy to Chat project, which promotes micro conversations in communities and socities. Together, we make social connections easier.
- I also work on promoting Wales's destination branding. Wales should rebrand as ‘the land of dragons and legends’ to increase tourism (theconversation.com). I gave advice to the Parliament Select Committee about how to position Wales as a global tourism destiantion and work with different groups of stakeholders in promoting Wales as the Land of Dragons and Legends.
Media interests
#Communications #SocialInclusion #CommunityBuilding #KindnessinEducation #DestinationBranding #COVID-19 #Migrants #EmpoweringCommunity #AgeingConsumer #MatureConsumer