Professor Dorothy Yen
Divisional Lead / Professor in Marketing

Teaching

Dorothy applies an interactive learning and teaching approach during her lectures and seminars to better engage students with the knowledge. Using team-based learning, she encourages students to discuss their ideas and examples with her as well as with their peers so that together they can co-create a positive learning experience.

This academic year (2022/23), I will be teaching the MBA Principles of Marketing module (MB5538). In this module, MBA students have the opportunity to work with a real business, develop and present their marketing plan to the business and receive direct feedback from the business.