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Professor Dorothy Yen
Divisional Lead / Professor in Marketing

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Yen, D., Cappellini, B., Hendy, J. and Jen, M-Y. (2023) 'Acculturating again: Taiwanese migrants’ enduring Covid-19 coping paradox in the UK'. International Marketing Review, 41 (7). pp. 1 - 22. ISSN: 0265-1335 Open Access Link

Journal article

Victor, C. and Yen, D. (2023) 'Happy To Chat – Promoting Talking To Strangers In Public Places In The UK'.Gerontological Society of America (GSA) 2023 Annual Scientific Meeting. Tampa, FL, USA. 21 - 12 November. Oxford University Press (OUP). pp. 1051 - 1051.Open Access Link

Conference paper

Yen, D., Jang, J., Wei, L., Morgan, N. and Pritchard, A. (2023) 'Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales'. Journal of Policy Research in Tourism, Leisure and Events, 0 (ahead-of-print). pp. 1 - 15. ISSN: 1940-7963 Open Access Link

Journal article

Wang, CL. and Yen, DA-W. (2022) 'Guest editorial: Understanding prosumer behavior in the platform ecosystem'. European Journal of Marketing, 56 (10). pp. 2589 - 2593. ISSN: 0309-0566

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Understanding older people's practices when designing healthy ageing interventions'. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574 Open Access Link

Journal article

Yen, DA., Cappellini, B. and Dovey, T. (2022) 'Primary School Children’s Responses to Food waste at School'. British Food Journal, 124 (13). pp. 109 - 125. ISSN: 0007-070X Open Access Link

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Towards a Framework of Healthy Aging Practices'. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963 Open Access Link

Journal article

Yu, Q., Pickering, S., Geng, R. and Yen, DA. (2021) 'Thanks for the memories: Exploring city tourism experiences via social media reviews'. Tourism Management Perspectives, 40. pp. 1 - 13. ISSN: 2211-9736 Open Access Link

Journal article

Yen, DA-W., Cappellini, B., Yang, S. and Gupta, S. (2021) 'Coping with Coping: international migrants’ experiences of the Covid-19 lockdown in the UK'. British Journal of Management, 32 (4). pp. 1219 - 1241. ISSN: 1045-3172 Open Access Link

Journal article

Filieri, R., Yen, DA. and Yu, Q. (2021) '#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram'. Tourism Management, 85. pp. 104291 - 104291. ISSN: 0261-5177 Open Access Link

Journal article

Wang, CL., Yen, D. and Barnes, BR. (2021) 'Guest editorial'. International Marketing Review, 38 (1). pp. 1 - 5. ISSN: 0265-1335

Journal article

Yen, G., Yen, DA., Geng, R. and Azar, G. (2021) 'Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis'. Industrial Marketing Management, 93 (February 2021). pp. 137 - 146. ISSN: 0019-8501 Open Access Link

Journal article

Abosag, I., Yen, DA-W., Barnes, BR. and Gadalla, E. (2020) 'Rethinking guanxi and performance: Understanding the dark side of Sino–U.S. business relationships'. International Business Review, 30 (4). pp. 1 - 11. ISSN: 0969-5931 Open Access Link

Journal article

AlMutairi, S., Heller, M. and Yen, D. (2020) 'Reclaiming the heterogeneity of the Arab States'. Cross Cultural and Strategic Management, 28 (1). pp. 158 - 176. ISSN: 2059-5794 Open Access Link

Journal article

Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, 32 (2). pp. 369 - 398. ISSN: 1045-3172 Open Access Link

Journal article

Yang, H-P., Yen, D. and Balmer, JMT. (2020) 'Higher Education: a once-in-lifetime purchase'. Qualitative Market Research: An International Journal, 23 (4). pp. 865 - 890. ISSN: 1352-2752 Open Access Link

Journal article

Geng, R., Mansouri, SA., Aktas, E. and Yen, DA. (2020) 'An empirical study of green supplier collaboration in the Chinese manufacturing sector: The double-edged sword effect of guanxi'. Supply Chain Management: An International Journal, 25 (3). pp. 359 - 373. ISSN: 1359-8546 Open Access Link

Journal article

Yu, Q., McManus, R., Yen, D. and Li, X. (2019) 'Tourism boycotts and animosity: A study of seven events'. Annals of Tourism Research, 80 (102792). pp. 102792 - 102792. ISSN: 0160-7383 Open Access Link

Journal article

Yu, Q., Yen, DA., Cappellini, B. and Wang, CL. (2019) 'From West to East: British Sojourners’ Acculturation in China'. International Marketng Review, 38 (4). pp. 671 - 689. ISSN: 0265-1335 Open Access Link

Journal article

Chung, HFL., Yen, DA. and Wang, CL. (2019) 'The contingent effect of social networking ties on Asian immigrant enterprises' innovation'. Industrial Marketing Management, 88. pp. 414 - 425. ISSN: 0019-8501 Open Access Link

Journal article

Yen, DA. and Dey, B. (2019) 'Acculturation in the social media: Myth or reality? Analysing social-media-led integration and polarisation'. Technological Forecasting and Social Change, 145. pp. 426 - 427. ISSN: 0040-1625 Open Access Link

Journal article

Lou, J., Dey, BL., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. and et al. (2018) 'Millennial Chinese Consumers’ Perceived Destination Brand Value'. Journal of Business Research, 116. pp. 655 - 665. ISSN: 0148-2963 Open Access Link

Journal article

Gupta, S., Foroudi, P. and Yen, D. (2018) 'Investigating relationship types for creating brand value for resellers'. Industrial Marketing Management, 72. pp. 37 - 47. ISSN: 0019-8501 Open Access Link

Journal article

Yen, D., Cappellini, B., Wang, C. and Nugyen, B. (2017) 'Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UK'. Appetite, 121 (February). pp. 198 - 206. ISSN: 1095-8304 Open Access Link

Journal article

Cappellini, B., Hosany, S., Yen, D. and Yu, Q. (2017) 'Away From Home: How Young Chinese Consumers travel with Global Brands?'. Journal of Retailing and Consumer Services, 46. pp. 1 - 8. ISSN: 0969-6989 Open Access Link

Journal article

Yu, Q., Yen, D., Barnes, B. and Huang, Y. (2017) 'Enhancing firm performance through internal market orientation and employee organizational commitment'. The International Journal of Human Resource Management (RIJH), 30 (6). pp. 964 - 987. ISSN: 0958-5192 Open Access Link

Journal article

Yen, D., Abosag, I., Huang, Y. and Nguyen, B. (2017) 'Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships'. Industrial Marketing Management, 66 (October). pp. 103 - 114. ISSN: 0019-8501 Open Access Link

Journal article

Geng, R., Mansouri, SA., Aktas, E. and Yen, D. (2017) 'The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework'. Industrial Marketing Management, 63. pp. 1 - 17. ISSN: 0019-8501 Open Access Link

Journal article

Dovey, T., Torab, T., Yen, D., Boyland, EJ. and Halford, JCG. (2017) 'Responsiveness to healthy advertisements in adults: An experiment assessing beyond brand snack selection and the impact of restrained eating.'. Appetite, 112 (May). pp. 102 - 106. ISSN: 1095-8304 Open Access Link

Journal article

Balmer, JMT. and Yen, DA. (2016) 'The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution'. Journal of Marketing Management, 33 (1-2). pp. 131 - 144. ISSN: 0267-257X Open Access Link

Journal article

Cappellini, B. and Yen, D. (2016) 'A space of one’s own: spatial and identity liminality in an online community of mothers'. Journal of Marketing Management, 32 (13-14). pp. 1260 - 1283. ISSN: 1472-1376 Open Access Link

Journal article

Yuan, R., Liu, M., Luo, J. and Yen, D. (2016) 'Reciprocal Transfer of Associations Arising From Higher Education Brand Extensions: The Relationship between Parent Brand Identity and Extended Brand Image in the UK and China'. Journal of Business Research, 69 (8). pp. 3069 - 3076. ISSN: 0148-2963

Journal article

Yen, DA-W. and Abosag, I. (2016) 'Localization in China: How guanxi moderates Sino–US business relationships'. Journal of Business Research, 69 (12). pp. 5724 - 5734. ISSN: 0148-2963 Open Access Link

Journal article

Yu, Q., Asaad, Y., Yen, DA. and Gupta, S. (2016) 'IMO and internal branding outcomes: an employee perspective in UK HE'. Studies in Higher Education, 43 (1). pp. 37 - 56. ISSN: 0307-5079 Open Access Link

Journal article

Abosag, I., Yen, DA. and Barnes, BR. (2016) 'What’s dark about the dark side of business relationships?'. Industrial Marketing Management, 55 (May 2016). pp. 5 - 9. ISSN: 0019-8501 Open Access Link

Journal article

Yen, D., Huang, Y-A. and Lin, C. (2015) 'Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preference'. Asia Pacific Journal of Marketing and Logistics, 27 (5). pp. 692 - 716. ISSN: 1475-7699 Open Access Link

Journal article

Kohli, GS., Melewar, TC. and Yen, D. (2014) 'Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective'. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1469-347X

Journal article

Cappellini, B. and Yen, DA. (2013) 'Little emperors in the UK: Acculturation and food over time'. Journal of Business Research, 66 (8). pp. 968 - 974. ISSN: 0148-2963 Open Access Link

Journal article

Yen, DAW., Barnes, BR. and Wang, CL. (2013) 'The Chinese notion of guanxi', inHandbook of Contemporary Marketing in China: Theories and Practices. pp. 83 - 100. ISBN 13: 9781622576432.

Book chapter

Yen, DA. and Barnes, B. (2012) 'Exploring Western and Chinese Business Relationship Paradigms', inThe Handbook of Institutional Approaches to International Business. Elgar. pp. 515 - 532. ISBN 13: 9781849807685.

Book chapter

Yen, DA., Yang, HS. and Cappellini, B. (2012) 'Ranking Gives Power: Relationships between UK universities and Chinese agents'. Journal of General Management, 38 (1). pp. 23 - 44. ISSN: 0306-3070

Journal article

Barnes, BR., Yen, D. and Zhou, L. (2011) 'Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships'. Industrial Marketing Management, 40 (4). pp. 510 - 521. ISSN: 0019-8501

Journal article

Yen, DA. and Barnes, BR. (2011) 'Analyzing stage and duration of Anglo-Chinese business-to-business relationships'. Industrial Marketing Management, 40 (3). pp. 346 - 357. ISSN: 0019-8501 Open Access Link

Journal article

Yen, DA., Barnes, BR. and Wang, CL. (2011) 'The measurement of guanxi: Introducing the GRX scale'. Industrial Marketing Management, 40 (1). pp. 97 - 108. ISSN: 0019-8501 Open Access Link

Journal article

Yen, DA., Wang, CL. and Barnes, B. (2010) 'The Chinese notion of Guanxi', in Wang, CL. (ed.) Handbook of Contemporary Marketing in China. USA : Nova Science Publishers. pp. 83 - 100. ISBN 10: 1617616893. ISBN 13: 978-1617616891.

Book chapter

Yen, DA. and Kuzma, J. (2009) 'Higher IELTS score, higher academic performance? The validity of IELTs in predicting the academic performance of Chinese students'. Worcester Journal of Learning and Teaching. ISSN: 2024-8032

Journal article

Yen, DA., Yu, Q. and Barnes, BR. (2007) 'Focusing on relationship dimensions to improve the quality of chinese-western business-to-business exchanges'. Total Quality Management and Business Excellence, 18 (8). pp. 889 - 899. ISSN: 1478-3363

Journal article
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