I am a lecturer in Sustainability and Global Value Chains, and I’m a member of the Marketing and Corporate Brand Research Group.
My research focus involves applying anthropological methods and perspectives to marketing and consumer research. My main interest is investigating how socio-cultural forces shape consumption patterns and values in modern societies. I am particularly interested in critical consumption studies – how and why consumers use ethical and political beliefs to guide their consumption choices.
Past research projects include an ethnographic study of direct sales and household economies in the lower Brazilian Amazon and re-conceptualising approaches to culture and regional analysis in consumer research. I am currently conducting a qualitative study on sleep routines, sleep-related consumption, and consumer selfhood in the UK.
I currently teach on the undergraduate and graduate Marketing programmes. My overarching goal is to teach students not how to find the right answers, but how to ask interesting questions.
Office Hours for autumn term 2020/21: Mondays 10.30 – 11.30am, and Tuesdays 1.30 – 2.30pm (on Microsoft Teams)
I hold a PhD from Indiana University in Socio-cultural Anthropology. Before joining Brunel I taught marketing modules at University of Manchester and in the Marketing and Management Anthropology programme at University of Southern Denmark.
I am the Director of Rankings for Brunel Business School. I also sit on the Academic Misconduct Panel.