I am a Lecturer in Sustainability and Global Value Chains. My PhD is in Anthropology from Indiana University; my dissertation is based on ethnographic research on gender, direct sales and household economies in the lower Brazilian Amazon. My current research focuses on different aspects of culture and sustainability in modern market systems.
Prior to joining Brunel I was a postdoctoral fellow at University of Southern Denmark, where I helped develop and teach on the Market and Management Anthropology Programme. My research on consumer culture and critical regionalities has been published in Marketing Theory, and Research in Consumer Behaviour. My work on direct sales among women in the Brazilian Amazon appears in Journal of International Management and Economic Anthropology, and my work on developing markets can be found in Journal of Marketing Management and Journal of Macromarketing.
Newest selected publications
Murray, JB., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., (2018) 'Toward a processual theory of transformation'. Journal of Business Research, 100. pp. 1 - 8. ISSN: 0148-2963 Open Access Linket al.
Chelekis, JA. (2017) 'Risks and strategies of Amazonian households: Retail sales and mass-market consumption among caboclo women'. Economic Anthropology, 4 (2). pp. 173 - 185. ISSN: 2330-4847 Open Access Link
Chelekis, JA. and Figueiredo, B. (2015) 'Regions and archipelagos of consumer culture: A reflexive approach to analytical scales and boundaries'. Marketing Theory, 15 (3). pp. 321 - 345. ISSN: 1470-5931
Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Fırat, AF., Ger, G., Godefroit-Winkel, D., (2015) 'Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)'. Journal of Macromarketing, 35 (2). pp. 257 - 271. ISSN: 0276-1467et al.
Tadajewski, M., Chelekis, J., DeBerry-Spence, B., Figueiredo, B., Kravets, O., Nuttavuthisit, K., (2014) 'The discourses of marketing and development: towards ‘critical transformative marketing research’'. Journal of Marketing Management, 30 (17-18). pp. 1728 - 1771. ISSN: 0267-257Xet al.