Dr Jessica Chelekis
Senior Lecturer in Sustainability Global Value Chains
Eastern Gateway 211
- Email: jessica.chelekis@brunel.ac.uk
- Tel: +44 (0)1895 268447
- Business Analytics and Marketing
- Brunel Business School
Summary
Dr Jessica Chelekis is an expert in marketing and consumer research, with a focus on cultures of place, glocalization, and sustainability issues under late modern global capitalism.
Past research projects include an ethnographic study of direct sales and household economies in the lower Brazilian Amazon, an analysis of culture and regional scales in consumer research, and how South Asian immigrants engage in UK politics. Recent projects investigate stakeholder salience in marketing sustainability and consumer perspectives on sustainability in Saudi Arabia.
Dr Chelekis has published in top marketing journals including International Journal of Research in Marketing, Marketing Theory, Journal of Business Research, and International Marketing Review.
Dr Chelekis is a member of the Business Analytics and Marketing Department as Senior Lecturer in Sustainability and Global Value Chains.
Qualifications
Jessica holds a PhD from Indiana University in Socio-cultural Anthropology. Before joining Brunel she taught marketing modules at University of Manchester and in the Marketing and Management Anthropology programme at University of Southern Denmark.
Responsibility
Jessica teaches Marketing Communications and Research Analytics for PGT students. She has also delivered specialised lectures and workshops on qualitative research methods and the role of anthropology in marketing.
Newest selected publications
Bajde, D., Chelekis, J. and van Dalen, A. (2022) 'The megamarketing of microfinance: Developing and maintaining an industry aura of virtue'. International Journal of Research in Marketing, 39 (1). pp. 134 - 155. ISSN: 0167-8116 Open Access Link
Singh, P., Brown, DM., Chelekis, J., Apostolidis, C. and Dey, BL. (2021) 'Sustainability in the Beer and Pub Industry During the COVID-19 Period: An Emerging New Normal'. Journal of Business Research, 141 (March 2022). pp. 656 - 672. ISSN: 0148-2963 Open Access Link
Chelekis, J. (2018) 'Direct Sales in the Amazon: Precariously Mediating Regimes of Value', in Hahn, HP. (ed.) Markets as Place and Spaces of Economic Exchange: Archaeological and Ethnographical Perspectives. Oxford : Oxbow Books. pp. 208 - 227. ISBN 13: 9781785708930.
Chelekis, J. (2018) 'Informal debt in Amazonia: Market relationships and the art of collecting payment', in Hahn, H. and Schmitz, G. (eds.) Market As Place and Space of Economic Exchange Perspectives from Archaeology and Anthropology. Oxbow Books Limited. pp. 208 - 219. ISBN 10: 1785708937.
Chelekis, JA. (2017) 'Risks and strategies of Amazonian households: Retail sales and mass-market consumption among caboclo women'. Economic Anthropology, 4 (2). pp. 173 - 185. ISSN: 2330-4847 Open Access Link