I am a Lecturer in Sustainability and Global Value Chains. My PhD is in Anthropology from Indiana University; my dissertation is based on ethnographic research on gender, direct sales and household economies in the lower Brazilian Amazon. My current research focuses on different aspects of culture and sustainability in modern market systems.
Prior to joining Brunel I was a postdoctoral fellow at University of Southern Denmark, where I helped develop and teach on the Market and Management Anthropology Programme. My research on consumer culture and critical regionalities has been published in Marketing Theory, and Research in Consumer Behaviour. My work on direct sales among women in the Brazilian Amazon appears in Journal of International Management and Economic Anthropology, and my work on developing markets can be found in Journal of Marketing Management and Journal of Macromarketing.
Newest selected publications
Murray, JB., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., (2018) 'Toward a processual theory of transformation'. Journal of Business Research, 100. pp. 1 - 8. ISSN: 0148-2963 Open Access Linket al.
Chelekis, J. (2018) 'Informal debt in Amazonia: Market relationships and the art of collecting payment', in Hahn, H. and Schmitz, G. (eds.) Market As Place and Space of Economic Exchange Perspectives from Archaeology and Anthropology. Oxbow Books Limited. pp. 208 - 219. ISBN 10: 1785708937.
Chelekis, JA. (2017) 'Risks and strategies of Amazonian households: Retail sales and mass-market consumption among caboclo women'. Economic Anthropology, 4 (2). pp. 173 - 185. ISSN: 2330-4847 Open Access Link
Chelekis, JA. and Figueiredo, B. (2015) 'Regions and archipelagos of consumer culture: A reflexive approach to analytical scales and boundaries'. Marketing Theory, 15 (3). pp. 321 - 345. ISSN: 1470-5931
Chelekis, J. and Figueiredo, B. (2015) 'Critical regionalities: Re-thinking regions in CCT'.Consumer Culture Theory Conference (CCT). Fayetteville, AR. 1 - 21 June. Emerald Group Publishing Limited. pp. 89 - 110. ISSN: 0885-2111