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Lab 1: Behavioural Science Insights for Sustainability

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Knowledge and intentions do not always translate to actual behaviour, yet each day individuals, employees, and consumers make/take small choices/actions that cumulatively have large impacts. It is imperative, now more than ever, to understand decision-making and how behavioural science insights can help us design more effective interventions and policies for sustainability, not only in developed, but also in developing countries. In line with the UN’s 2030 Agenda for Sustainable Development and sustainable development goals, the Behavioural Science Insights for Sustainability research lab theme of the Centre for Entrepreneurship and Sustainability (CES) aims to advance research and practice of behavioural science insights for sustainability.

Lab Leader

<span class='contactname'>Professor Danae Manika</span>
Professor Danae Manika Email Professor Danae Manika
Deputy Dean - Academic Affairs (Interim) CBASS / Professor - Marketing and Business Education

 

Lab Members

<span class='contactname'>Dr Eleni Iacovidou</span>
Dr Eleni Iacovidou Email Dr Eleni Iacovidou
Senior Lecturer in Environmental Management
<span class='contactname'>Dr Eujin Pei</span>
Dr Eujin Pei Email Dr Eujin Pei
Associate Dean (Quality Assurance) / Reader
<span class='contactname'>Dr Federico Colecchia</span>
Dr Federico Colecchia Email Dr Federico Colecchia
Lecturer in Creative Electronics and Programming
<span class='contactname'>Professor Dorothy Yen</span>
Professor Dorothy Yen Email Professor Dorothy Yen
Divisional Lead / Professor in Marketing

 

Research Interests

  • Behavioural change and communications
  • Design for behaviour change
  • Pro-environmental behaviour
  • Food waste prevention and management 
  • Recycling plastics
  • Energy saving
  • Links between environmental responsibility and societal health and well-being
  • Net zero and digital

Recent Projects