Mordi
dr chima mordi is a reader in human resource management and employment relations. he is a member of the chartered institute of personnel and development. as a trained lawyer, chima’s experiences have helped shape and influence his doctoral and post-doctoral research interests. he focuses on the social nature of labour problems in sub-saharan africa, middle east and asia and their implications for the variable efficacy of western management theories and practices. his primary research interests also lie in workload and work-life balance, work-life interface, flexible working arrangements, employee voice and contemporary employment relations in sub-saharan africa. chima has authored over 100 articles in refereed academic journals, practitioner outlets, international conference proceedings, and books. his recent papers have appeared in various outlets, including work employment and society, gender, work & organization, journal of managerial psychology, international journal of human resource management, technological forecasting and social change, thunderbird international business review, personnel review, employee relations and career development international journal. he is also the co-editor of several forthcoming edited volumes of managing hrm in africa (palgrave macmillan), employment relations and trade unions in africa (palgrave macmillan), employee voice in the global north (palgrave macmillan), employee voice in the global south (palgrave macmillan). in addition, chima has received several awards for outstanding contributions to teaching and research (best tutor and supervisor-brunel university and recipient of the emerald literati network awards for excellence). he has supervised over 30 doctoral students. the state of employee relations in sub-saharan africa workload and work-life balance employee involvement / voice in sub-saharan africa international human resource management hrm, organization studies, managing in emerging economies international business and smes in emerging markets human resource management; international and comparative human resource management; employment relations; international business strategy
Dr Chima Mordi
Dr Chima Mordi is a Reader in Human Resource Management and Employment Relations. He is a member of the Chartered Institute of Personnel and Development. As a trained lawyer, Chima’s experiences have helped shape and influence his doctoral and post-doctoral research interests. He focuses on the social nature of labour problems in Sub-Saharan Africa, Middle East and Asia and their implications for the variable efficacy of Western management theories and practices. His primary research interests also lie in workload and work-life balance, work-life interface, flexible working arrangements, Employee voice and contemporary Employment relations in Sub-Saharan Africa. Chima has authored over 100 articles in refereed academic journals, practitioner outlets, international conference proceedings, and books. His recent papers have appeared in various outlets, including Work Employment and Society, Gender, Work & Organization, Journal of Managerial Psychology, International Journal of Human Resource Management, Technological Forecasting and Social Change, Thunderbird International Business Review, Personnel Review, Employee Relations and Career Development International Journal. He is also the co-editor of several forthcoming edited volumes of Managing HRM in Africa (Palgrave Macmillan), Employment Relations and Trade Unions in Africa (Palgrave Macmillan), Employee Voice in the Global North (Palgrave Macmillan), Employee Voice in the Global South (Palgrave Macmillan). In addition, Chima has received several awards for outstanding contributions to teaching and research (best tutor and supervisor-Brunel University and recipient of the Emerald Literati Network awards for excellence). He has supervised over 30 doctoral students. The state of employee relations in sub-Saharan Africa Workload and work-life balance Employee involvement / voice in sub-Saharan Africa International human resource management HRM, organization studies, managing in emerging economies International business and SMEs in emerging markets Human resource management; International and comparative human resource management; Employment relations; International Business Strategy
Lee
i am chair in digital business analytics at brunel business school and have received a phd in management engineering and meng in management science from kaist (korea advanced institute of science and technology). i am a divisional lead, innovation & sustainability that leads msc in busines intelligence & digital marketing, msc in global supply chain management, and bsc in business and management programmes. i am sitting at the executive board as the representative of divisional leads within the school. previously, i gained industrial experience from bt group cto for 6 years before joining brunel. i secured more than £3 millions of research grants from mrc, esrc, eu fp7, h2020 and other international funding bodies to brunel university london. i coordinated international research consortia including ubipol, cees, mini-chip, and greendc. my research interests include governance mechanisms in online communities and supply chain networks in public and private sectors applying computational big data analytics and process theories. the excellence of my research has been awarded by international institutes such as ais (association for information systems), wfmc (workflow management coalition) and iet (the institutes of engineering and technology) as well as bt group. i published articles on international journals including management science, journal of ais, european journal of operational research, ieee tr mobile computing, ieee pervasive computing, information systems management, and government information quarterly among others. i have strong connections within the industry, providing paid consulting services to several companies including bt group. · clan governance (social moderation) in online communities · disputes resolution processes in online communities · network governance mechanisms and opportunistic behaviour in supplier buyer networks · energy efficient governance mechanisms in organisations mb5530 information systems in organisations mg1016 managing information with technologies consultation and feedback sessions: monday 2:30 - 3:30pm, wednesday 2:30 - 3:30pm. please book time with habin lee (staff)
Professor Habin Lee
I am Chair in Digital Business Analytics at Brunel Business School and have received a PhD in Management Engineering and MEng in Management Science from KAIST (Korea Advanced Institute of Science and Technology). I am a Divisional Lead, Innovation & Sustainability that leads MSc in Busines Intelligence & Digital Marketing, MSc in Global Supply Chain Management, and BSc in Business and Management programmes. I am sitting at the Executive Board as the representative of Divisional Leads within the school. Previously, I gained industrial experience from BT Group CTO for 6 years before joining Brunel. I secured more than £3 millions of research grants from MRC, ESRC, EU FP7, H2020 and other international funding bodies to Brunel University London. I coordinated international research consortia including UbiPOL, CEES, MINI-CHIP, and GREENDC. My research interests include governance mechanisms in online communities and supply chain networks in public and private sectors applying computational big data analytics and process theories. The excellence of my research has been awarded by international institutes such as AIS (Association for Information Systems), WfMC (Workflow Management Coalition) and IET (The Institutes of Engineering and Technology) as well as BT Group. I published articles on international journals including Management Science, Journal of AIS, European Journal of Operational Research, IEEE Tr Mobile Computing, IEEE Pervasive Computing, Information Systems Management, and Government Information Quarterly among others. I have strong connections within the industry, providing paid consulting services to several companies including BT Group. · Clan governance (social moderation) in online communities · Disputes resolution processes in online communities · Network governance mechanisms and opportunistic behaviour in supplier buyer networks · Energy efficient governance mechanisms in organisations MB5530 Information Systems in Organisations MG1016 Managing Information with Technologies Consultation and feedback sessions: Monday 2:30 - 3:30pm, Wednesday 2:30 - 3:30pm. Please Book time with Habin Lee (Staff)
Oruh
dr emeka smart oruh is a senior lecturer in human resource management (hrm) and organisational behaviour (ob), and the post graduate (pgt) deputy admission director at brunel university london, uk, where he obtained a phd in employment relations (er) and human resource management (hrm) in 2017. before now, he lectured at the university of portsmouth school of business and law, uk between 2018 and 2020. his key research examines ob, er and hrm issues within international business – particularly in emerging and developing markets. dr emeka (smart) has authored several publications – some of which have appeared in highly rated international journals such as human relations, international journal of human resource management, journal of managerial psychology, international journal of contemporary hospitality management, ieee transactions on engineering management, marketing theory, management decision, european management journal, journal of organizational effectiveness: people and performance, and employee relations journal among others including edited books and book chapters.
Dr Emeka Oruh
Dr Emeka Smart Oruh is a Senior Lecturer in Human Resource Management (HRM) and Organisational Behaviour (OB), and the Post Graduate (PGT) Deputy Admission Director at Brunel University London, UK, where he obtained a PhD in Employment Relations (ER) and Human Resource Management (HRM) in 2017. Before now, he lectured at the University of Portsmouth School of Business and Law, UK between 2018 and 2020. His key research examines OB, ER and HRM issues within international business – particularly in emerging and developing markets. Dr Emeka (Smart) has authored several publications – some of which have appeared in highly rated international journals such as Human Relations, International Journal of Human Resource Management, Journal of Managerial Psychology, International Journal of Contemporary Hospitality Management, IEEE Transactions on Engineering Management, Marketing Theory, Management Decision, European Management Journal, Journal of Organizational Effectiveness: People and Performance, and Employee Relations journal among others including Edited Books and Book Chapters.
Ozbilgin
mustafa f. özbilgin is a professor of organisational behaviour at brunel business school, london. his research focuses on workplace equality, diversity and inclusion from comparative and relational perspectives. he has conducted field studies in the uk and internationally. supported by international and national grants from the esrc, epsrc, eu horizon2020, cipd, ace, acca, and british academy. he studied changing policies and practices of workplace equality, diversity and inclusion. he is an engaged scholar, driven by values of workplace democracy, equality for all, and humanisation of work. he has authored and edited more than 20 books and published over 200 papers in academic journals such as the british medical journal, academy of management review, academy of management learning and education, journal of management studies, british journal of management, journal of vocational behavior, human resource management, human relations, gender work and organization, and social science and medicine, among others. he has conducted research, consultancy and training at a large number of organisations, including the house of commons, barclays bank, the bank west australia, google, halifax, the cipd, the national health service, the nhs employers, l'oreal, tesco, the probation services, the uk fire service, the economist research unit, the oecd, the wrvs, dti, rio tinto, pwc, linklaters and acca. he served as the editor-in-chief of the journal, equality, diversity and inclusion: an international journal (emerald press) between 2006 and 2010. he served as the editor-in-chief of the european management review (emr), the official journal of the european academy of management (euram), from 2014 to 2018 and as the editor-in-chief of the british journal of management, the official journal of the british academy of management, for four years from 2010 to 2014. he is currently serving on the editorial boards of over 20 journals internationally. he currently holds the following editorial roles: book series editor: equality diversity and inclusion: international perspectives (emerald press) associate editor: frontiers in psychology frontiers in sociology member of the editorial board: academy of management learning and education (amle) british journal of management journal of management studies equality diversity and inclusion: an international journal (emerald press) he is the founder of equality, diversity and inclusion: an international conference (edi). the edi conference was established in 2008 and has travelled to 14 different countries to date across four continents: www.edi-conference.org mustafa ozbilgin is a member of the reform club: mustafa ozbilgin is also on: linkedin: twitter: scholar citation: my research interests are on equality, diversity and inclusion at work from international and comparative perspectives, drawing mainly on sociology theory. in particular, i am interested in engaged scholarship that can support the development of theory and practices that promote equality, diversity, inclusion and human rights across public, private and voluntary sector organisations in britain and internationally. global diversity management comparative employment relations social and organisational change discrimination at work international perspectives on equality at work intersecting inequalities at work academic labour process global diversity management qualitative research methods; international human resource management responsible leadership consultation and feedback sessions (please email me to make sure spaces are available): wednesday 14:00-16:00 hrs
Professor Mustafa Ozbilgin
Mustafa F. Özbilgin is a Professor of Organisational Behaviour at Brunel Business School, London. His research focuses on workplace equality, diversity and inclusion from comparative and relational perspectives. He has conducted field studies in the UK and internationally. Supported by international and national grants from the ESRC, EPSRC, EU Horizon2020, CIPD, ACE, ACCA, and British Academy. he studied changing policies and practices of workplace equality, diversity and inclusion. He is an engaged scholar, driven by values of workplace democracy, equality for all, and humanisation of work. He has authored and edited more than 20 books and published over 200 papers in academic journals such as the British Medical Journal, Academy of Management Review, Academy of Management Learning and Education, Journal of Management Studies, British Journal of Management, Journal of Vocational Behavior, Human Resource Management, Human Relations, Gender Work and Organization, and Social Science and Medicine, among others. He has conducted research, consultancy and training at a large number of organisations, including the House of Commons, Barclays Bank, The Bank West Australia, Google, Halifax, the CIPD, the National Health Service, the NHS Employers, L'Oreal, Tesco, the Probation Services, The UK Fire Service, the Economist Research Unit, the OECD, the WRVS, DTI, Rio Tinto, PwC, Linklaters and ACCA. He served as the editor-in-chief of the journal, Equality, Diversity and Inclusion: an international journal (Emerald Press) between 2006 and 2010. He served as the editor-in-chief of the European Management Review (EMR), the official journal of the European Academy of Management (EURAM), from 2014 to 2018 and as the editor-in-chief of the British Journal of Management, the official journal of the British Academy of Management, for four years from 2010 to 2014. He is currently serving on the editorial boards of over 20 journals internationally. He currently holds the following editorial roles: Book Series Editor: Equality Diversity and Inclusion: international perspectives (Emerald Press) Associate editor: Frontiers in Psychology Frontiers in Sociology Member of the Editorial Board: Academy of Management Learning and Education (AMLE) British Journal of Management Journal of Management Studies Equality Diversity and Inclusion: an International Journal (Emerald Press) He is the founder of Equality, Diversity and Inclusion: an international conference (EDI). The EDI conference was established in 2008 and has travelled to 14 different countries to date across four continents: www.edi-conference.org Mustafa Ozbilgin is a member of the Reform Club: Mustafa Ozbilgin is also on: LinkedIn: Twitter: Scholar citation: My research interests are on equality, diversity and inclusion at work from international and comparative perspectives, drawing mainly on sociology theory. In particular, I am interested in engaged scholarship that can support the development of theory and practices that promote equality, diversity, inclusion and human rights across public, private and voluntary sector organisations in Britain and internationally. Global diversity management Comparative employment relations Social and organisational change Discrimination at work International perspectives on equality at work Intersecting inequalities at work Academic labour process Global Diversity Management Qualitative Research Methods; International Human Resource Management Responsible Leadership Consultation and feedback sessions (please email me to make sure spaces are available): Wednesday 14:00-16:00 hrs
Valsecchi
dr raffaella valsecchi is reader (associate professor) in human resource management/ organisational behaviour at brunel business school. prior to join brunel university, she held posts at greenwich business school, royal holloway- university of london and the university of leicester. she completed her phd in sociology of work at the university of leicester, funded by the esrc. raffaella’s research focuses on the management of health and wellbeing at work, the impact of technology on the labour process in health organisations, community wellbeing, students’ experience and health and wellbeing and, flexible working. she has been working in multidisciplinary research projects funded by the esrc, british academy/ leverhulme trust, brunel university london knowledge transfer grant, research catalyst fund. she has published in well-known international journals, such as work, employment and society, new technology and employment, technology forecasting and social change, economic and industrial democracy and employee relations. she has served in the editorial board for the journal european management review (2017-2022) and acted as reviewer at the european academy of management (euram) conference. she an active member of the international labour process conference and, organised and supported a series of conference stream. she is member of european group for organisational studies (egos) and she regularly presents papers at egos colloquium. she acts as reviewer for the academic journals: new technology work and employment, gender, work and organization and technology forecasting and social change and, has been nominated as a reviewer for esrc projects. recently, she has served as guest editor for the journal frontiers in sociology creating the special issue ‘re-building and re-inventing workplaces’. raffaella held numerous successful academic leadership positions, examples of those are director of pgt programmes, director of work placements, programme leader for the msc hrm and director of undergraduate programmes, making substantial positive impact in academic programmes and students’ experience. her role as director of pgt programmes was crucial during the recent pandemic and covid-19 aftermath, where she promptly led and implemented the necessary teaching & learning changes, managing a pgt students’ cohort which doubled its intake (800 pgt students- 10 pgt programmes). she has played an important role in key successful accreditations, such as the association to advance collegiate schools of business (aacsb), and the chartered institute of professional development (cipd). she is now assisting brunel university’s organisational change by supporting a series of strategic workshops and mentoring colleagues in leadership positions from bbs other departments. raffaella is fellow of the higher education academy and associate member of the chartered institute of professional development (cipd). she also acted as cipd director during her position of programme leader of the msc hrm programme, supporting a series of engagement activities with her msc students and the cipd. she is passionate in disseminating her research among her students and, since 2018, she has organised a series of seminars and workshops on managing health and wellbeing at work with occupational health professionals, the last two focused of managing employees during the pandemic and the covid-19 aftermath. she holds a position of external examiner at bayes business school and henley business school. she supported and attended two internationalisation/student engagement activities between the mba programmes at bbs and university of bicocca milan. she was nominated for ‘best final year project tutor’ (ug students’ nomination -2014); ‘ken darby-dowman memorial prize’ (2020-21); ‘collaborate & collegiate working’ (college nomination 2021-2022). the management of health and well-being at work the impact of technology on the labour process in health organisations tele-health community wellbeing flexible working dissertation, research methods, hrm, organisational behaviour/leadership.
Dr Raffaella Valsecchi
Dr Raffaella Valsecchi is Reader (Associate Professor) in Human Resource Management/ Organisational Behaviour at Brunel Business School. Prior to join Brunel University, she held posts at Greenwich Business School, Royal Holloway- University of London and the University of Leicester. She completed her PhD in Sociology of Work at the University of Leicester, funded by the ESRC. Raffaella’s research focuses on the management of health and wellbeing at work, the impact of technology on the labour process in health organisations, community wellbeing, students’ experience and health and wellbeing and, flexible working. She has been working in multidisciplinary research projects funded by the ESRC, British Academy/ Leverhulme Trust, Brunel University London Knowledge Transfer Grant, Research Catalyst Fund. She has published in well-known international journals, such as Work, Employment and Society, New Technology and Employment, Technology Forecasting and Social Change, Economic and Industrial Democracy and Employee Relations. She has served in the Editorial Board for the journal European Management Review (2017-2022) and acted as reviewer at the European Academy of Management (EURAM) conference. She an active member of the International Labour Process Conference and, organised and supported a series of conference stream. She is member of European Group for Organisational Studies (EGOS) and she regularly presents papers at EGOS colloquium. She acts as reviewer for the academic journals: New Technology Work and Employment, Gender, Work and Organization and Technology Forecasting and Social Change and, has been nominated as a reviewer for ESRC projects. Recently, she has served as guest editor for the Journal Frontiers in Sociology creating the special issue ‘Re-building and re-inventing workplaces’. Raffaella held numerous successful academic leadership positions, examples of those are Director of PGT programmes, Director of Work Placements, Programme Leader for the MSc HRM and Director of Undergraduate programmes, making substantial positive impact in academic programmes and students’ experience. Her role as Director of PGT programmes was crucial during the recent pandemic and COVID-19 aftermath, where she promptly led and implemented the necessary Teaching & Learning changes, managing a PGT students’ cohort which doubled its intake (800 PGT students- 10 PGT programmes). She has played an important role in key successful accreditations, such as the Association to Advance Collegiate Schools of Business (AACSB), and the Chartered Institute of Professional Development (CIPD). She is now assisting Brunel University’s organisational change by supporting a series of strategic workshops and mentoring colleagues in leadership positions from BBS other Departments. Raffaella is Fellow of the Higher Education Academy and Associate Member of the Chartered Institute of Professional Development (CIPD). She also acted as CIPD Director during her position of Programme Leader of the MSc HRM programme, supporting a series of engagement activities with her MSc students and the CIPD. She is passionate in disseminating her research among her students and, since 2018, she has organised a series of seminars and workshops on managing health and wellbeing at work with Occupational Health professionals, the last two focused of managing employees during the pandemic and the COVID-19 aftermath. She holds a position of external examiner at Bayes Business School and Henley Business School. She supported and attended two internationalisation/student engagement activities between the MBA Programmes at BBS and University of Bicocca Milan. She was nominated for ‘Best Final Year Project tutor’ (UG students’ nomination -2014); ‘Ken Darby-Dowman memorial prize’ (2020-21); ‘Collaborate & Collegiate working’ (College nomination 2021-2022). The management of health and well-being at work The impact of technology on the labour process in health organisations Tele-health Community Wellbeing Flexible working Dissertation, Research Methods, HRM, Organisational Behaviour/Leadership.
Xing
prof. eugenia is a chair (full professor) in healthcare management at brunel university, london. she serves as founding director of healthcare management, culture and leadership research group. her research interests center on hrm and leadership from a cross-cultural and comparative perspective. her scholarship research projects cover the areas of resilience and wellbeing, behavior science in healthcare, behavioral micro-foundations of sustainability, healthcare management, entrepreneurship identity, organizational change and resilience from a cross-cultural and comparative perspective. she has gathered broad professional experience in healthcare and public management. one of her papers on poetry and leadership won best paper award, inaugural hermann and marianne straniak stiftung of management and organization review (abs3). her work has been published in various international journals, such as journal of organizational behavior, journal of product innovation management, business history, journal world business, british journal of management, technovation, management and organization reiview, international journal of production economics, international journal of human resource management, international business review, international marketing review, human resource management reivew, management learning etc. prof. eugenia actively contributes to the academic community by serving as associate editor of international journal of management review (abs 3, impact factor: 8.958). she was senior editor of management and organization review (abs 3, impact factor:2.339). prof. eugenia is also a member of the editorial boards of journal of management studies (ft50), asian business and management etc. indigenous management research with intellectual roots and theoretical insights from cultural and philosophical micro-foundations. research topics include leadership and international hrm, organizational culture and change, institutional development in emerging economies, leader’s identity and business sustainability in both business and public sectors, especially healthcare.
Professor Eugenia Xing
Prof. Eugenia is a Chair (Full Professor) in Healthcare Management at Brunel University, London. She serves as Founding Director of Healthcare Management, Culture and Leadership research group. Her research interests center on HRM and leadership from a cross-cultural and comparative perspective. Her scholarship research projects cover the areas of resilience and wellbeing, behavior science in healthcare, behavioral micro-foundations of sustainability, healthcare management, entrepreneurship identity, organizational change and resilience from a cross-cultural and comparative perspective. She has gathered broad professional experience in healthcare and public management. One of her papers on poetry and leadership won Best Paper Award, Inaugural Hermann and Marianne Straniak Stiftung of Management and Organization Review (ABS3). Her work has been published in various international journals, such as Journal of Organizational Behavior, Journal of Product Innovation Management, Business History, Journal World Business, British Journal of Management, Technovation, Management and Organization Reiview, International Journal of Production Economics, International Journal of Human Resource Management, International Business Review, International Marketing Review, Human Resource Management Reivew, Management Learning etc. Prof. Eugenia actively contributes to the academic community by serving as Associate Editor of International Journal of Management Review (ABS 3, Impact Factor: 8.958). She was Senior Editor of Management and Organization Review (ABS 3, Impact Factor:2.339). Prof. Eugenia is also a member of the editorial boards of Journal of Management Studies (FT50), Asian Business and Management etc. Indigenous management research with intellectual roots and theoretical insights from cultural and philosophical micro-foundations. Research topics include leadership and international HRM, organizational culture and change, institutional development in emerging economies, leader’s identity and business sustainability in both business and public sectors, especially healthcare.
Yen
professor dorothy a. yen is a professor in marketing. she is currently the director of research at brunel business school, brunel university london. dorothy takes a consumer-centric approach to understanding and discussing marketing, branding, and tourism matters. dorothy studies how culture affects human behaviour, in both b2b and b2c domains. in the b2b domain, she looks at cross-cultural business relationships, with a particular focus on understanding how cultural-specific factors affect business relationships and collaborations. in the b2c domain, she studies consumer acculturation and sojourners’ and migrants' consumption practices and social media activities in relation to their cultural identity, as well as tourism boycotts and tourists' interactions with destinations on social media. during the covid-19 pandemic, dorothy explored how migrants in the uk attempted to cope with the life-threatening disease while dealing with institutional uncertainty and a hostile host environment. dorothy’s proposal on branding wales as a land of dragons and legends triggered numerous discussions, and she has been invited to give evidence to the welsh affairs committee. dorothy is a member of the marketing and corporate brand research group at brunel business school and a lab leader of the responsible consumption and the circular economy lab for the cbass research centre of substantiality and entrepreneurship. office hours are provided on wednesdays from 11am to 1pm. students can also email her to book an appointment at a mutually convenient time. this can be either on campus or via microsoft team upon mutual agreement. i'm interested in the following topics: older adults as ageing consumers, healthy ageing practices and wellbeing promoting wales to international tourists as a global tourist destination migrants as ethnic consumers, their identity, acculturation and their role in the host societies. educating children as agentic consumers to reduce food waste research group(s) marketing and corporate brand management research group (mcbm) dorothy enjoys taking a problem-focused and user-centred approach to explore, understand and discuss various societal phenomena and matters. her earlier research was very much focused on the b2b domain, where she investigated cross-cultural business relationships, with a particular focus on discussing how cultural-specific factors, such as the chinese notion of guanxi, affect international business relationships and collaborations, especially in anglo-chinese b2b relationships. her research findings help western and chinese firms reduce conflict, increase trust, and improve their relationship performance. her interest in understanding how culture affects human behaviour and interactions is not restricted to the b2b field but has also moved into the b2c field over the past decade. she explores acculturation amongst travelling consumers. these include sojourners, migrants, international students, as well as tourists. dorothy studies their consumption of food and social media in relation to their cultural identities and their relationships with the host society. her willingness to support colleagues with various projects and collaborate across different disciplines means that her publications are wide-ranging, tapping into areas from marketing, management, green supply chain, and communications, to the more discipline-specific journals in food and health as well as tourism. over the years, she has developed a strong will to support responsible consumption and the value of equality, diversity and inclusion, with a particular focus on 1) creating an age-friendly society, 3) preventing migrants from becoming marginalised citizens, and 3) promoting wales as a global tourist destination. dorothy applies an interactive learning and teaching approach during her lectures and seminars to better engage students with the knowledge. using team-based learning, she encourages students to discuss their ideas and examples with her as well as with their peers so that together they can co-create a positive learning experience. this academic year (2022/23), i will be teaching the mba principles of marketing module (mb5538). in this module, mba students have the opportunity to work with a real business, develop and present their marketing plan to the business and receive direct feedback from the business.
Professor Dorothy Yen
Professor Dorothy A. Yen is a Professor in Marketing. She is currently the Director of Research at Brunel Business School, Brunel University London. Dorothy takes a consumer-centric approach to understanding and discussing marketing, branding, and tourism matters. Dorothy studies how culture affects human behaviour, in both B2B and B2C domains. In the B2B domain, she looks at cross-cultural business relationships, with a particular focus on understanding how cultural-specific factors affect business relationships and collaborations. In the B2C domain, she studies consumer acculturation and sojourners’ and migrants' consumption practices and social media activities in relation to their cultural identity, as well as tourism boycotts and tourists' interactions with destinations on social media. During the Covid-19 pandemic, Dorothy explored how migrants in the UK attempted to cope with the life-threatening disease while dealing with institutional uncertainty and a hostile host environment. Dorothy’s proposal on branding Wales as a land of dragons and legends triggered numerous discussions, and she has been invited to give evidence to the Welsh Affairs Committee. Dorothy is a member of the Marketing and Corporate Brand Research Group at Brunel Business School and a lab leader of the Responsible Consumption and the Circular Economy Lab for the CBASS research centre of Substantiality and Entrepreneurship. Office hours are provided on Wednesdays from 11am to 1pm. Students can also email her to book an appointment at a mutually convenient time. This can be either on campus or via Microsoft TEAM upon mutual agreement. I'm interested in the following topics: Older adults as ageing consumers, healthy ageing practices and wellbeing Promoting Wales to international tourists as a global tourist destination Migrants as ethnic consumers, their identity, acculturation and their role in the host societies. Educating children as agentic consumers to reduce food waste Research group(s) Marketing and Corporate Brand Management Research Group (MCBM) Dorothy enjoys taking a problem-focused and user-centred approach to explore, understand and discuss various societal phenomena and matters. Her earlier research was very much focused on the B2B domain, where she investigated cross-cultural business relationships, with a particular focus on discussing how cultural-specific factors, such as the Chinese notion of guanxi, affect international business relationships and collaborations, especially in Anglo-Chinese B2B relationships. Her research findings help Western and Chinese firms reduce conflict, increase trust, and improve their relationship performance. Her interest in understanding how culture affects human behaviour and interactions is not restricted to the B2B field but has also moved into the B2C field over the past decade. She explores acculturation amongst travelling consumers. These include sojourners, migrants, international students, as well as tourists. Dorothy studies their consumption of food and social media in relation to their cultural identities and their relationships with the host society. Her willingness to support colleagues with various projects and collaborate across different disciplines means that her publications are wide-ranging, tapping into areas from marketing, management, green supply chain, and communications, to the more discipline-specific journals in food and health as well as tourism. Over the years, she has developed a strong will to support responsible consumption and the value of equality, diversity and inclusion, with a particular focus on 1) creating an age-friendly society, 3) preventing migrants from becoming marginalised citizens, and 3) promoting Wales as a global tourist destination. Dorothy applies an interactive learning and teaching approach during her lectures and seminars to better engage students with the knowledge. Using team-based learning, she encourages students to discuss their ideas and examples with her as well as with their peers so that together they can co-create a positive learning experience. This academic year (2022/23), I will be teaching the MBA Principles of Marketing module (MB5538). In this module, MBA students have the opportunity to work with a real business, develop and present their marketing plan to the business and receive direct feedback from the business.