Professor Dorothy Yen
Deputy Dean/Professor in Marketing
Eastern Gateway 215
- Email: dorothy.yen@brunel.ac.uk
- Tel: +44 (0)1895 267318
- Business Analytics and Marketing
- Brunel Business School
Yen, DA., Wang, CL. and Barnes, B. (2010) 'The Chinese notion of Guanxi', in Wang, CL. (ed.) Handbook of Contemporary Marketing in China. USA : Nova Science Publishers. pp. 83 - 100. ISBN 10: 1617616893. ISBN 13: 978-1617616891.
Yen, DA. and Kuzma, J. (2009) 'Higher IELTS score, higher academic performance? The validity of IELTs in predicting the academic performance of Chinese students'. Worcester Journal of Learning and Teaching. ISSN: 2024-8032
Yen, DA., Yu, Q. and Barnes, BR. (2007) 'Focusing on relationship dimensions to improve the quality of chinese-western business-to-business exchanges'. Total Quality Management and Business Excellence, 18 (8). pp. 889 - 899. ISSN: 1478-3363