Dr Weifeng Chen
Reader
Eastern Gateway 202q
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
- Business Analytics and Marketing
- Brunel Business School
Summary
I am a Reader in Innovation Management and Strategy at Brunel Business School, specialising in strategic innovation, technology management, and executive decision-making. My work centres on how organisations harness emerging technologies to build sustainable value, strengthen competitiveness, and lead transformational change, with a strong focus on AI strategy and digital transformation.
My research and advisory work explores innovation ecosystems, strategic alliances, corporate governance, and the circular economy, highlighting how AI, green technologies, and smart city innovations are reshaping industries and creating new strategic opportunities.
I have led collaborative initiatives with global organisations such as the United Nations, the European Union, and the British Council, alongside extensive partnerships with industry and public sector leaders. My consulting experience spans AI strategy, business model innovation, and operational optimisation, supporting organisations navigating complex strategic and technological transitions.
My work is published in top-tier journals including the Journal of Business Research, Production Planning and Control, International Review of Administrative Sciences, Technological Forecasting & Social Change, Information Technology for Development, and Regional Studies.
Since completing my PhD in 2008, I have taken a leadership role in developing research capacity and mentoring emerging scholars, supervising more than 20 PhD researchers to successful completion. As an experienced educator, I deliver executive and academic programmes on strategy, innovation, and technology adoption across the UK, Asia, the EU, the GCC, and the USA, and serve as an external examiner for management and marketing programmes and PhD examinations internationally.
Consultation and Feedback Sessions for Students
Tuesday 10:00 – 11:00
Friday 10:00 - 11:00
Please contact me via email before hand to confirm the meeting time slot.
Responsibility
Director: Sustainable Operations & Circular Economy Research Group (SOCE)
Newest selected publications
Alasfoor, F., Chen, W., Hamdan, A. and Aldhaen, E. (2025) 'The Implications of Artificial Intelligence in Corporate Governance to Improve Decision-Making Efficiency', inIntegrating Big Data and IoT for Enhanced Decision-Making Systems in Business Volume 1. Springer. , 177. pp. 3 - 9. ISBN 10: 3031976088. ISBN 13: 9783031976087.
Al Dhaen, E., Gallear, D., Weerakkody, V. and Chen, W. (2025) 'Ethical Standards for Technological and Business Education Sustainability'. Leeds: Emerald Publishing. ISSN 10: 1-83608-036-0 ISSN 13: 978-1-83608-037-4
Al Dhaen, E., Gallear, D., Weerakkody, V. and Chen, W. (2025) 'Preface', in Al Dhaen, E., Gallear, D., Weerakkody, V. and Chen, W. (eds.) Ethical Standards for Technological and Business Education Sustainability. Leeds : Emerald Publishing. pp. xvii - xviii. ISBN 10: 1-83608-036-0. ISBN 13: 978-1-83608-037-4.
Alimi, K., Jin, R., Nguyen, BN., Nguyen, Q., Chen, W. and Hosking, L. (2025) 'Exploring artificial intelligence applications in construction and demolition waste management: a review of existing literature'. Journal of Science and Transport Technology, 5 (1). pp. 104 - 136.Open Access Link
AlDhaen, E., Braganza, A., Hamdan, A. and Chen, W. (2024) 'Business Sustainability with Artificial Intelligence (AI) : Challenges and Opportunities'. Cham: Springer. ISSN 10: 3-031-71526-8 ISSN 13: 978-3-031-71525-9