Dr Weifeng Chen
Senior Lecturer
Eastern Gateway 201
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
Summary
Dr Weifeng Chen specialises in international innovation management and brand management. Dr Chen has a particular research interest in China with regards to the innovation and brand strategy management of Chinese MNEs. More broadly, his research focuses on international business strategies. Dr Chen has published in Regional Studies,the Journal of Organizational Change Management,the International Journal of Production Economics, European Journal of Marketing, the Journal of Information System Management, Advances in Information Systems Management and the International Journal of Knowledge Management Studies, among others.
Dr Chen is also a member of the China–Britain Business Council (CBBC) and am currently consulting on doing business with Chinese enterprises.
Responsibility
UG International Business Programme Director
Academic Appeals Committee Member
Office Hours
Monday 14:00 - 15:00
Tuesday 10:00 -12:00 noon
Newest selected publications
Mahmood, M., Weerakkody, V. and Chen, W. (2018) 'The influence of transformed government on citizen trust: insights from Bahrain'. Information Technology for Development. pp. 1 - 29. ISSN: 0268-1102 Open Access Link
Balmer, J. (2018) 'Editorial'. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 27 (1). pp. 1 - 2. ISSN: 1061-0421 Open Access Link
Balmer, JMT. and Chen, W. (2017) 'Corporate heritage brands, augmented role identity and customer satisfaction'. European Journal of Marketing, 51 (9/10). pp. 1510 - 1521. ISSN: 0309-0566 Open Access Link
Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness. The case of Tong Ren Tang and Chinese national identity.'. Journal of Product and Brand Management, 25 (3). pp. 223 - 234. ISSN: 1061-0421 Open Access Link
Balmer, JMT. and Chen, W. (2016) 'Corporate heritage tourism brand attractiveness and national identity'. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 25 (3). pp. 223 - 238. ISSN: 1061-0421 Open Access Link