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Dr Weifeng Chen

Dr Weifeng Chen
Senior Lecturer

Summary

Dr Weifeng Chen specialises in international innovation management and brand management. Dr Chen has a particular research interest in China with regards to the innovation and brand strategy management of Chinese MNEs. More broadly, his research focuses on international business strategies. Dr Chen has published in Regional Studies,the Journal of Organizational Change Management,the International Journal of Production Economics, European Journal of Marketing, the Journal of Information System Management, Advances in Information Systems Management and the International Journal of Knowledge Management Studies, among others.

Dr Chen is also a member of the China–Britain Business Council (CBBC) and am currently consulting on doing business with Chinese enterprises.

 

Responsibility

UG International Business Programme Director

Academic Appeals Committee Member

Office Hours

Monday 14:00 - 15:00 

Tuesday 10:00 -12:00 noon

Newest selected publications

Mahmood, M., Weerakkody, V. and Chen, W. (2018) 'The influence of transformed government on citizen trust: insights from Bahrain'. Information Technology for Development. pp. 1 - 29. ISSN: 0268-1102 Open Access Link

Journal article

Balmer, J. (2018) 'Editorial'. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 27 (1). pp. 1 - 2. ISSN: 1061-0421 Open Access Link

Journal article

Balmer, JMT. and Chen, W. (2017) 'Corporate heritage brands, augmented role identity and customer satisfaction'. European Journal of Marketing, 51 (9/10). pp. 1510 - 1521. ISSN: 0309-0566 Open Access Link

Journal article

Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness. The case of Tong Ren Tang and Chinese national identity.'. Journal of Product and Brand Management, 25 (3). pp. 223 - 234. ISSN: 1061-0421 Open Access Link

Journal article

Balmer, JMT. and Chen, W. (2016) 'Corporate heritage tourism brand attractiveness and national identity'. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 25 (3). pp. 223 - 238. ISSN: 1061-0421 Open Access Link

Journal article
More publications(20)