Dr Weifeng Chen
Senior Lecturer
Eastern Gateway 201
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
- Globalisation, Entrepreneurship and Strategy
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Dr Weifeng Chen specialises in international innovation management. More broadly, his research focuses on international innovation strategies, artificial intelligence and social media. Dr Chen has a particular research interest in China with regards to the innovation and brand strategy management of Chinese MNEs.
Dr Chen's academic work have appeared in Journal of Business Research, International Review of Administrative Sciences, Information Technology for Development , Regional Studies,the Journal of Organizational Change Management,the International Journal of Production Economics, European Journal of Marketing, the Journal of Information System Management, Advances in Information Systems Management and the International Journal of Knowledge Management Studies, among others. Dr Chen is also consulting on doing business with Chinese companies and organisations.
Responsibility
UG International Business Programme Director
Consultation and Feedback Sessions
Monday 15:00 - 16:00
Tuesday 14:00 -16:00
Newest selected publications
Sameour, A., Chen, W. and Balmer, JMT. (2020) '“Corporate Heritage Brand Traits and Corporate heritage brand identity: the case study of John Lewis”'. Qualitative Market Research: An International Journal. ISSN: 1352-2752 Open Access Link
Balmer, JMT., Mahmoud, R. and Chen, W. (2019) 'Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: business school insights.'. Journal of Business Research, 98. ISSN: 0148-2963 Open Access Link
Mahmood, M., Weerakkody, V. and Chen, W. (2019) 'The Role of ICT in the Transformation of Government and Citizen Trust'. International Review of Administrative Sciences. pp. 002085231881679 - 002085231881679. ISSN: 0020-8523 Open Access Link
Sammour, A., Chen, W., Balmer, J., Botchie, D. and Faraday, J. (2019) 'Crafting the forever now: Corporate heritage brand innovation at John Lewis Partnership'. Strategic Change. ISSN: 1086-1718 Open Access Link
Foroudi, M., Balmer, J., Chen, W. and Foroudi, P. (2018) 'Relationship between corporate identity, place architecture, and identification: an exploratory case study'. Qualitative Market Research. ISSN: 1352-2752 Open Access Link