Dr Weifeng Chen
Senior Lecturer
Eastern Gateway 201
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
- Globalisation, Entrepreneurship and Strategy
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Dr Weifeng Chen specialises in innovation management and business models. More broadly, his research focuses on international innovation strategies, artificial intelligence and corporate communication in digital age. Dr Chen has a particular research interest in China with regards to the innovation and brand strategy management of Chinese MNEs.
Dr Chen's academic work have appeared in Journal of Business Research, International Review of Administrative Sciences, Technological Forecasting & Social Change, Information Technology for Development , Regional Studies,the Journal of Organizational Change Management,the International Journal of Production Economics, European Journal of Marketing, the Journal of Information System Management, Advances in Information Systems Management and the International Journal of Knowledge Management Studies, among others. Dr Chen is also consulting on doing business with Chinese companies and organisations.
Responsibility
UG International Business Programme Director
Consultation and Feedback Sessions
Monday 11:00 – 13:00
Friday 15:00 – 16:00
Newest selected publications
Balmer, J., Lin, Z., Chen, W. and He, X. (2020) 'The role of corporate brand image for B2B relationships of logistics service providers in China'. Journal of Business Research, 117. pp. 850 - 861. ISSN: 0148-2963 Open Access Link
Balmer, JMT., Mahmoud, R. and Chen, W. (2020) 'Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: business school insights.'. Journal of Business Research, 116. pp. 628 - 641. ISSN: 0148-2963 Open Access Link
You, W., Chen, W., Agyapong, M. and Mordi, C. (2020) 'The business model of Do-It-Yourself (DIY) laboratories – A triple-layered perspective'. Technological Forecasting and Social Change, 159. pp. 120205 - 120205. ISSN: 0040-1625 Open Access Link
Razzaque, A., Eldabi, T. and Chen, W. (2020) 'Quality decisions from physicians’ shared knowledge in virtual communities'. Knowledge Management Research & Practice. pp. 1 - 13. ISSN: 1477-8238 Open Access Link
Sammour, A., Chen, W. and Balmer, JMT. (2020) '“Corporate Heritage Brand Traits and Corporate heritage brand identity: the case study of John Lewis”'. Qualitative Market Research: An International Journal, ahead-of-print (ahead-of-print). ISSN: 1352-2752 Open Access Link