I specialise in technology adoption, business models innovation, digitalisation and social transformation, and statistical modelling. My current research focuses on the impact of disruptive technologies such as Artificial Intelligence and Blockchain Technology on innovation related to new business models and ecosystem co-creation in global value chains. Additionally, I study contemporary problems in international strategic innovation management and international talents management for new products, services and applications.
I have collaborated on joint research projects (e.g. EU, British Council) with various industries, public sector organisations in the UK and internationally. I have also provided consultancy on business model innovation and optimisation. I have published in high impact journals such as Journal of Business Research, Production Planning and Control, International Review of Administrative Sciences, Technological Forecasting & Social Change, Information Technology for Development and Regional Studies among others. 11 doctoral students have successfully completed their PhD under my direct supervision.
I completed my PhD on Business Management and Innovation Strategy in 2008 and since then I have been working as an academic at Brunel.
Consultation and Feedback Sessions for Students
Mon 16:00 – 18:00 FYP and Dissertation Mainly
Wed 11:00 – 12:00
Please contact me via email before hand to confirm the meeting time slot.
Newest selected publications
Braganza, A., Chen, W., Canhoto, A. and Serap, S. (2021) 'Productive Employment and Decent Work: The impact of AI adoption on psychological contracts, job engagement and employee trust'. Journal of Business Research, 131. pp. 1 - 3. ISSN: 0148-2963 Open Access Link
Braganza, A., Chen, W., Canhoto, A. and Sap, S. (2021) 'Gigification, Job Engagement and Satisfaction: the moderating role of AI enabled system automation in operations management'. Production Planning and Control. pp. 1 - 33. ISSN: 0953-7287 Open Access Link
Balmer, JMT., Mahmoud, R. and Chen, W. (2020) 'Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: business school insights.'. Journal of Business Research, 116. pp. 628 - 641. ISSN: 0148-2963 Open Access Link
You, W., Chen, W., Agyapong, M. and Mordi, C. (2020) 'The business model of Do-It-Yourself (DIY) laboratories – A triple-layered perspective'. Technological Forecasting and Social Change, 159. pp. 120205 - 120205. ISSN: 0040-1625 Open Access Link
Razzaque, A., Eldabi, T. and Chen, W. (2020) 'Quality decisions from physicians’ shared knowledge in virtual communities'. Knowledge Management Research & Practice. pp. 1 - 13. ISSN: 1477-8238 Open Access Link