Dr Weifeng Chen
Reader
Eastern Gateway 202q
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
- Innovation and Sustainability
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
I am a Reader in Innovation Management and Strategy at Brunel Business School, specialising in innovation, technology management, and strategic decision-making. My research focuses on how organisations can harness technological innovations for sustainable growth, with a particular emphasis on AI and digital transformation, corporate strategy, and organisational change. My wider research interests include innovation ecosystems, strategic alliances, corporate governance and circular enonomy, with a focus on how emerging technologies such as AI, green tech, and smart city innovations are reshaping industries.
Throughout my career, I have cultivated fruitful collaborations on joint research projects with esteemed organisations such as the United Nations, the European Union, and the British Council, as well as various industry and public sector partners both domestically and internationally. Additionally, I have contributed my expertise to consultancy initiatives, focusing on AI strategy and business model innovation and optimisation.
My contributions to academia are reflected in publications within prestigious journals including the Journal of Business Research, Production Planning and Control, International Review of Administrative Sciences, Technological Forecasting & Social Change, Information Technology for Development, and Regional Studies, among others.
I completed my PhD on Business Management and Innovation Strategy in 2008 and since then I have been working as an academic at Brunel. Notably, I have had the privilege of guiding over 20 doctoral students to successful completion of their PhD under my mentorship.
As an experienced educator since 2009, I have developed and delivered a broad range of programmes and modules on strategy, management, innovation, and business models at undergraduate, postgraduate, and executive levels. My teaching experience spans international programmes in the UK, Asia (China, India, Pakistan, Vietnam, and Thailand), the EU (France, Germany, and Sweden), the GCC (Bahrain, Saudi Arabia, and the UAE) and the USA. I have also served as an external examiner for management and marketing programmes and PhD examinations at various universities in the UK and internationally.
Consultation and Feedback Sessions for Students
Tuesday 10:00 – 11:00
Friday 10:00 - 11:00
Please contact me via email before hand to confirm the meeting time slot.
Responsibility
MSc AI Strategy Programme Director
Newest selected publications
AlDhaen, E., Gallear, D., Weerakkody, V. and Chen, W. (2025) 'Ethical Standards for Technological and Business Education Sustainability'. Emerald Publishing Limited. ISSN 10: 1836080379 ISSN 13: 9781836080374
Alimi, K., Jin, R., Nguyen, BN., Nguyen, Q., Chen, W. and Hosking, L. (2025) 'Exploring artificial intelligence applications in construction and demolition waste management: a review of existing literature'. Journal of Science and Transport Technology, 5 (1). pp. 104 - 136.Open Access Link
AlDhaen, E., Braganza, A., Hamdan, A. and Chen, W. (2024) 'Business Sustainability with Artificial Intelligence (AI) : Challenges and Opportunities'. Cham: Springer. ISSN 10: 3-031-71526-8 ISSN 13: 978-3-031-71525-9
AlDhaen, E., Braganza, A., Hamdan, A. and Chen, W. (2024) 'Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities'. Cham: Springer. ISSN 10: 3-031-71318-4 ISSN 13: 978-3-031-71317-0
Aldhaen, E., Braganza, A., Hamdan, A. and Chen, W. (2024) 'Preface', in AlDhaen, E., Braganza, A., Hamdan, A. and Chen, W. (eds.) Studies in Systems, Decision and Control Business (Sustainability with Artificial Intelligence (AI): Challenges and Opportunities: Volume 2). Cham : Springer. , 566. pp. v - v. ISBN 10: 3-031-71318-4. ISBN 13: 978-3-031-71317-0.