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Digital Design and Branding MSc

Subject area: Digital Media Open Evening Apply Full-time
Mode of study

1-year full-time

PG Code


Start date


Digital Design and Branding MSc


Please note the application deadline for this course is Friday 25th August 2017. Any applications after this date will be considered on an individual basis, subject to course vacancies.

Postgraduate Loans: From 1 August 2016, students who live in England will be able to apply for a Postgraduate Loan in academic year 2016/17 of up to £10,000. Find out more

About the course

This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels.

A unique blend of digital design and technology in the context of branding, this MSc aims to fill a gap, by developing your knowledge and practical experience of both digital design and branding concepts.

You will also gain a deep understanding of digital media technologies and research methods, and complete a dissertation that involves the full design cycle.


Digital media and the internet are having a big impact in the way brands behave, interact and speak.

As these technologies continue to develop in terms of functionality, availability and speed, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.


Admissions and Course Enquiries
Web: Admissions Enquiries Information
Tel (before application): +44 (0)1895 265370(College Marketing Office)
Tel (after application): +44 (0)1895 265265 (Admissions Office)
Contact Admissions or Course Enquiries Online

Course Director: Dr Vanja Garaj

Course Content

Typical Modules

Digital Branding Strategy

The main aim of this module is to provide students with the understanding and skills to:

  • develop a strategic approach to branding and its links to digital media and organisational performance
  • to evaluate the current state of the relationship between branding and digital design, digital promotion and management
  • to build future scenarios in response to new trends.

Brand Experience Design

In this module, students take a holistic approach to exploring brand experience territory and focus on conceptualising and designing both the core brand experiences (e.g. brand identity graphics) and various brand promotion artefacts used in social media, online advertising, public relations etc. The practical design side of the module is complemented by lectures on state of the art in digital branding, marketing and graphic design.

Digital Design

The aim of this module is to provide theoretical knowledge and practical skills of digital design in the context of creative digital branding, with an emphasis on information architecture, user experience (UX) and web and mobile applications design.

Digital Media Technologies

This module offers understanding and appreciation of the various digital media technologies that support digital branding.

Multimedia Research Directions

The module introduces concepts of different types of research, presents methods to identify research topics, formulate approaches and prepare research plans - and provides guidance on performing research experiments and evaluating novel digital systems and artefacts.

Major Project

The dissertation requires students to design a digital experience (e.g. a smartphone app, a website, a digital game, a collection of viral videos) for a chosen brand. The project involves the full design cycle, including design research (user and market), design requirements analysis, experience prototyping and testing and budget planning.

Read more about the structure of postgraduate degrees at Brunel and what you will learn on the course.

Special Features

The College of Engineering, Design and Physical Sciences has been offering successful digital design courses for over 12 years at undergraduate level and recently at postgraduate level. This course builds on the following BSc undergraduate and MSc postgraduate courses already available:

  1. BSc Digital Design
  2. BSc Visual Effects and Motion Graphics
  3. MSc Advanced Multimedia and 3D Technologies
  4. MA Design and Branding Strategy

The course is delivered by a team of academics and design professionals.

Teaching and Assessment


Modules are assessed by practical assignments, written exams or a combination of the two methods as appropriate.


The course fully prepares students to work in digital design agencies and in the client-side branding and marketing departments, enabling them to provide digital branding solutions in modern, effective and innovative ways. As a result, graduates could be expected to enter one of the following roles:

  • Visual/graphic designer
  • UX designer
  • Web designer
  • Creative director
  • Brand manager.

The course also prepares students to carry out related academic research. A number of students in various disciplines within the College have stayed on to carry out a PhD at Brunel. On average, one student of high academic achievement per year is offered a PhD position.

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

» More about Employability

Fees for 2017/18 entry

UK/EU students: £8,500 full-time

International students: £17,500 full-time

Additional course related costs

Read about funding opportunities available to postgraduate students

UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.

Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).

Entry Criteria 2017/18

A UK first or second class Honours degree or equivalent internationally recognised qualification in design; computer engineering, IT. Other related disciplines with evidence of design experience (minimum 3 years) will be considered on an individual basis.

Entry criteria are subject to review and change each academic year.

International and EU Entry Requirements

If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions

This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.

English Language Requirements

  • IELTS: 6 (min 5.5 in all areas)
  • Pearson: 51 (51 in all subscores)
  • BrunELT: 60% (min 55% in all areas)

Brunel University London strongly recommends that if you will require a Tier 4 visa, you sit your IELTS test at a test centre that has been approved by UK Visas and Immigration (UKVI) as being a provider of a Secure English Language Test (SELT). Not all test centres have this status. The University can accept IELTS (with the required scores) taken at any official test centre or other English Language qualifications we accept as meeting our main award entry requirements.

However, if you wish to undertake a Pre-sessional English course to further improve your English prior to the start of your degree course, you must sit the test at an approved SELT provider. This is because you will only be able to apply for a Tier 4 student visa to undertake a Pre-sessional English course if you hold a SELT from a UKVI approved test centre. Find out more information about it.

Brunel also offers our own BrunELT English Test and accepts a range of other language courses. We also have Pre-sessional English language courses for students who do not meet these requirements, or who wish to improve their English. Find out more information about English course and test options.