Dr Weifeng Chen
Reader
Eastern Gateway 202q
- Email: weifeng.chen@brunel.ac.uk
- Tel: +44 (0)1895 265302
- Innovation and Sustainability
- Brunel Business School
- College of Business, Arts and Social Sciences
Research area(s)
- International Innovation and Technology Management Strategy
- Artificial Intelligence and Value Chain Optimisation
- Sustainalbe Ecosystem Innovation and Co-creation
- Automation, Digitalisation and Work
- New Business Models and Innovation Management
- Corporate Communication in Digital Age
- Product Design and Brand Management
Research group (s)
- Centre for Artificial Intelligence: Soical and Digital Innovation
- Healthcare Management, Culture and Leadership
Research Institute (s)
Research Interests
Current research focuses on the impact of Digital Technologies (i.e. AI, Blockchain) on business models and sustainable global value chain optimisation. I am also interested in the contemporary issues in strategic product / service / organisational innnovation management.
Research grants and projects
Research Projects
Project details
- 2022-23: Bruel ICS Funding, Daily activities matter: Post Covid Lifestyle and Mental Wellbeing
- 2022-23: BRIL Digital Living, ‘Natural’ participatory online interactions
- 2021-22: United Nation, The International Telecommunication Union (ITU) , Digital Health Provision through Telemedicine Ecosystem in Sub-Saharan Africa
- 2020-21: BBS Dean Pump-priming fund on the impact of disruptive technology (i.e. AI, Blockchain, IoT, Big Data) adoption on the performance of UK care homes.
- 2020-21: CES funding on DIY Lab within Brunel CBASS
- 2020-21: Research Seminar Series Awards 2020-21 on Digital Futures, Artificial Intelligence and Big Data within Brune:
- 2019-2021: British Council and Indian SPARC (Scheme for Promotion of Academic and Research Collaboration) Impact of Artificial Intelligence on Productivity, Employability and Business Models in Health Care Services
- 2018-2019: Centre for Entrepreneurship and Sustainability (CES), Brunel University London, Is your job going to be Gigified? Envisioning personal exposure to earnings volatility in the age of the gig economy.
- •2017-2020: EU H2020 MSCA RISE, GREENDC: Sustainable Energy Demand Management for Green Data Centres. This research project studies the Energy Consumption and management issues of Data Centres in the UK, Turkey and Bulgaria and investigates their environmental impact and government policies
Research links
Co-author network
- Prof Ashley Braganza
- Dr Pantea Foroudi
- Dr Chima Mordi
- Dr David Botchie
- Dr Ozlem Bak
- Prof David Gallear
- Visualise network
Similar research interests
- Dr Vassilis Charitsis
- Professor Eugenia Xing
- Dr Ashkan Pak Seresht
- Dr Abrahim Althonayan
- Professor Ashley Braganza
Research group(s)
- CIBSEM