Overview
Artificial intelligence is changing how businesses develop products, make decisions and organise work. On this Artificial Intelligence in Business and Innovation Management BSc course, you'll explore what that means for the people running a business and learn how to turn emerging technologies into practical business solutions and opportunities.
During your studies, you'll develop skills in management, marketing, finance and organisational behaviour, before exploring AI applications, innovation and business strategy in greater depth. You'll learn how to identify where AI can create value, assess the evidence behind new ideas and consider their impact on customers, employees and society.
Practical business challenges will give you opportunities to use AI tools, analyse information and develop evidence-based recommendations. Alongside your studies, you'll benefit from planned experiences including an Industry Insight Series featuring business leaders and AI specialists, as well as opportunities to engage with the Brunel AI Accelerator.
Responsible use of technology runs throughout the course. You'll examine questions of privacy, fairness and trust while developing the confidence to work with others, support organisational change and make informed decisions about AI adoption.
You'll also have the opportunity to take an optional placement year between your second and final years, gaining valuable industry experience while applying your knowledge in a professional environment.
Whether you're interested in consulting, innovation, digital transformation or entrepreneurship, you'll graduate with a clear understanding of how AI can help organisations solve problems, create opportunities and support growth.

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Course content
This course combines the fundamentals of business and management with the growing role of artificial intelligence and innovation in organisations.
You'll begin by developing a broad understanding of how businesses operate, exploring areas including management, marketing, finance, organisational behaviour and the international business environment. You'll also examine how digital technologies and AI are being used to support business analysis and decision-making.
As you progress, you'll develop a deeper understanding of artificial intelligence, management information systems, research and business analysis. You'll explore how organisations respond to change, how innovation develops and what role leadership plays in turning ideas into practical outcomes.
In your final year, you'll focus on the strategic use of AI within organisations, exploring AI strategy, governance and ethics alongside wider strategic decision-making. You'll examine how organisations evaluate opportunities, manage risk and use innovation to remain competitive in changing markets.
Throughout the course, you'll develop the ability to:
- Assess AI opportunities and build business cases that consider benefits, costs and organisational impact.
- Use AI tools and data to support business research and analysis while evaluating the quality of the information they produce.
- Develop ideas for new products, services and ways of working.
- Understand how organisations respond to change and how managers can support successful implementation.
- Evaluate issues of privacy, transparency, accountability and trust.
- Present recommendations clearly and work effectively with people from different backgrounds.
By the time you graduate, you'll be able to assess whether AI is the right response to a business challenge and explain how organisations can adopt it effectively and responsibly.
Compulsory
- MG1607 - Digital Technology and AI for Business and Management
This module’s primary aim is to broaden students’ knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.
- MG1604 - International Business Environment
Developing students’ understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.
- MG1606 - Introduction to Accounting and Financial Management
The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision-making.
Students will learn how to: prepare a set of essential financial statements for a business, prepare information for business planning - such as budgets, prepare information for decision-making using techniques such as cost, volume, profit analysis and investment appraisal techniques.
- MG1601 - Introduction to Management Enquiry
This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.
- MG1603 - Organisational Behaviour and Analysis
This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students’ experience of organisations.
- MG1605 - Principles and Practice of Marketing
This module focuses on developing an understanding of concepts of marketing, marketing mix principles and practices. It also aims to develop students’ awareness of skills needed and ethical issues in marketing.
Compulsory
- MG2628 - Creativity, Innovation and Leadership
This module aims to introduce the key concepts surrounding creativity, innovation and leadership and how they relate to the entrepreneurial context. It addresses the theoretical and practical issues of creativity and innovation at individual, team, organisational and systems levels. Students will discuss the creativity and innovation process in the context of new ventures, organisations, networks and clusters, and evaluate the creativity and innovation process and the role of leadership and technology in nurturing creativity and innovation. The modules will also enhance students' skills in creative thinking, innovative problem-solving, team-building, leading a creative and innovative team and organisation, and communicating creative and innovative outcome.
- MG2622 - Human Resource Management and its International Dimensions
The aim of this module is to introduce students to issues, debates, and controversies relating to the field of Human Resource Management. The module intends to develop students’ awareness of people management issues within and outside the workplace. The people management issues are set against the background of national and international issues that affect HRM policies and practices.
- MG2XXX - Introduction to Artificial Intelligence
This module aims to develop students’ understanding of the fundamental concepts, principles and technologies underpinning artificial intelligence and their increasing application within business and organisational contexts. It aims to develop students’ ability to explain and evaluate the capabilities, limitations and applications of contemporary AI technologies, including machine learning, generative AI and intelligent systems. Furthermore, it seeks to enable students to critically consider the opportunities, challenges and responsible use of artificial intelligence in business and society.
- MG2YYY - Management Information Systems and AI
This module aims to develop students’ understanding of the role of management information systems in supporting organisational activities, business processes and managerial decision-making. It aims to develop students’ ability to analyse the integration of artificial intelligence with information systems, data and digital technologies to support business performance and organisational transformation. Furthermore, it seeks to enable students to evaluate the opportunities, challenges and organisational implications associated with implementing AI-enabled management information systems.
- MG2630 - Managing Change and Creativity
Companies that want to successfully ride the wave of the knowledge economy must always consider ideas as the most precious commodity and employees who produce them as sought-after resources. There is increased recognition that the competitive advantage of organisations depends heavily on their ability to capitalise on their employees’ ideas. The value of creativity as a means of enhancing communication, promoting organisational learning, as well as helping the development of new ideas, solutions and alternatives, is therefore of high importance. With constant change becoming the accepted norm, this module will also examine how organisations cope with the process and outcomes of change.
- MG2554 - Preparation for Placement and Graduate Career
General preparation for students commencing a career after graduation and/or a placement. This includes guidance on effective job hunting, information on companies, job roles and the various recruitment procedures used by employers. Prior to commencing a placement appropriate briefings will be provided on health and safety, expectations of the University towards the students as its ‘ambassadors’ and adherence to relevant professional standards or codes of practice. Specific preparation for the assessment of the placement learning through self-directed learning and the use of career development tools (e.g., JobSavviGrad) to support reflection on personal development. Whilst on placement, students will have an opportunity to apply the knowledge gained from their course to practical problems in real-life situations, whilst developing both subject-specific and transferable skills and experience, which can enhance their employability.
- MG2620 - Research Methods in Business and Management
This module aims to develop the students' understanding and skills in the application of quantitative and qualitative research methods in business management and interpret data and present coherent and appropriate recommendations that lead to effective business and management decisions.
Compulsory
- MG3ZZZ - AI Strategy, Ethics and Governance
This modules aims to develop students’ critical understanding of the strategic implications of artificial intelligence for organisations, industries, markets and wider society. It seeks to enable them to critically evaluate how organisations can develop and implement AI strategies that create organisational value while addressing ethical, legal, social and operational risks. The module also aims to develop students’ understanding of responsible AI, AI governance, regulation, accountability and organisational approaches to managing AI-related risks. Moreover, it seeks to enable students to formulate evidence-based strategic recommendations for the responsible adoption, implementation and governance of AI within complex organisational environments.
- MG3CCC - Thinking Strategically
This module aims to enable students to appreciate the many, wide ranging issues and challenges that confront strategic managers, introduce concepts, topics and methodological approaches relevant to the analysis of the strategic position of the organisation and the development and implementation of strategies in complex uncertain environments, including a consideration of major operational implications, and to develop skills of strategic thinking, analysis and argument.
Optional
- MG3626 - Business Ethics, Environmental Sustainability and Governance
Explore the core of business ethics, corporate social responsibility, and sustainable development. Analyse contemporary challenges and case studies, enhancing your understanding of societal and environmental impacts. Develop critical thinking skills to evaluate complex arguments and contested values in business. Join us to shape a responsible and sustainable future in the business world.
- MG3625 - Corporate Entrepreneurship and Innovation
This module focuses on theories and practices related to the entrepreneurial and innovation process within established organisations. In particular, it emphasises intrapreneurship and managing innovation in organisations, and the processes, structures and culture pertinent to the successful discovery, evaluation and implementation of entrepreneurial and innovation opportunities in established organisations.
- MG3628 - Entrepreneurship and Small Business Ventures
This module is aimed at exposing students to various approaches to new (small) venture creation. It is intended to help students develop entrepreneurial mindset and thinking and/or create potential business. It highlights various aspects of small venture creation, including generating new ideas and identifying business opportunities and assessing their viability to be pursued, considering resource requirements and competition.
- MG3638 - Globalisation, Trade and Investment
This module aims to foster an understanding of the drivers of globalisation, that is, world trade and investment and their impact on global economy. This to include, but not restricted to, international trade theories (classical and modern) and their relevance in modern day globalised world, international trade in goods and services, protectionism, balance of payments statistics of a nation and its various components, exchange rates and international capital markets.
- MG3631 - Innovation and Knowledge Management
This module is designed to give students an understanding of the role of knowledge assets as a key to corporate success and particularly in relation to innovation. It examines how organisations create, utilise and exploit knowledge in the globalising knowledge-based economy, and the wider social and economic factors affecting knowledge creation and transfer.
- MG3640 - International Strategic Innovation Management
This module aims to introduce students to a range of models, theoretical perspectives and interpretations of the management of technological innovation in national and international firms, and to develop understanding and critical thought on the above through an analysis of relevant contemporary substantive debates and issues in technology management such as international technology outsourcing and alliances.
- MG3654 - Issues and Controversies in Business and Management Project
This module helps students to conduct critical appraisals of issues and controversies involving contemporary organisations and of managerial and strategic responses to these challenges. It also provides focused support in appropriate research methods and in the effective communication of research findings in oral presentations, small group discussions and an extended written report. Students are encouraged to draw upon and to synthesise previous learning in business, management and related disciplines and to reflect on prior work experience and current team-working. They also explore more advanced management and organisational theory, and associated research evidence, to obtain fresh insights into the issues under discussion.
- MG3635 - International Business Strategy
This module provides students with knowledge of the economic and managerial underpinnings as well as managerial and business implications of global strategies. It discusses theories, concepts, and cutting-edge developments in the field of international business strategy and relates them to real-world firm behaviour. By doing so, it enables students to evaluate and use these tools to diagnose and solve problems relating to international business operations. It also fosters students’ awareness of challenges associated with international business strategy in particular countries and regions.
- MG3640 - International Strategic Innovation Management
This module aims to introduce students to a range of models, theoretical perspectives and interpretations of the management of technological innovation in national and international firms, and to develop understanding and critical thought on the above through an analysis of relevant contemporary substantive debates and issues in technology management such as international technology outsourcing and alliances.
This course can be studied undefined undefined, starting in undefined.
This course has a placement option. Find out more about work placements available.
Please note that all modules are subject to change.
Careers and your future
Businesses increasingly need graduates who can understand both the opportunities presented by AI and the practical challenges of putting new technologies into practice. This course prepares you to evaluate technology, understand its impact and communicate recommendations that support organisational objectives.
You could begin your career in areas such as business analysis, innovation support, consulting or digital transformation. As you gain experience, you could progress into roles focused on AI project management, digital product management, innovation management or business development. You may also choose to apply your knowledge to developing your own business venture.
The optional placement year provides an opportunity to gain professional experience before you graduate. Depending on the role, you could help investigate business challenges, work with data, support digital projects or explore how organisations are using AI in practice. You'll gain experience working with colleagues, managing priorities and applying your academic learning in a professional setting.
Placements may be available across a wide range of sectors, including technology, consulting, financial services, consumer brands, manufacturing, public services and growing businesses.
Across Brunel Business School, 160 undergraduate students secured placements with more than 130 organisations over four years. Previous placement hosts include Amazon, Bosch, GSK, L'Oréal, Regeneron and Enterprise Mobility. Graduates from across Brunel Business School have gone on to work for employers including Accenture, Amazon, Capgemini, Microsoft, PwC and Jaguar Land Rover. School-wide figures show that 87% of graduates are in work or further study within 15 months of graduating, according to Graduate Outcomes 2024.
You may also choose to continue your studies through postgraduate programmes in areas such as AI strategy, digital leadership, business intelligence, entrepreneurship and management, allowing you to deepen your expertise in areas that align with your career goals.
UK entry requirements
2027/8 entry
Please check our Admissions pages for more information on other factors we use to assess applicants as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.
A minimum of five GCSEs (grade C/4 or above) are required including GCSE Mathematics (grade C/4), and either GCSE English Language (grade C/4) or GCSE English Literature (grade B/5).
Standard Offer: GCE A level ABB
Contextual Offer: GCE A level BBB
We apply a contextual admissions process for UK undergraduate applicants who meet one or more of our contextual markers – please see our contextual admissions page for more information.
Standard Offer: BTEC Level 3 National Extended Diploma DDM in a related subject (Applied Science; Business; Computing; Engineering (all); Enterprise & Entrepreneurship; Hospitality; Information Technology; Law (including Applied Law); Marketing; Travel & Tourism)
Contextual Offer: BTEC Level 3 National Extended Diploma DMM in a related subject (Applied Science; Business; Computing; Engineering (all); Enterprise & Entrepreneurship; Hospitality; Information Technology; Law (including Applied Law); Marketing; Travel & Tourism)
We apply a contextual admissions process for UK undergraduate applicants who meet one or more of our contextual markers – please see our contextual admissions page for more information.
Standard Offer: BTEC Level 3 National Diploma DD in a related subject (Applied Science; Business; Computing; Engineering (all); Enterprise & Entrepreneurship; Hospitality; Information Technology; Law (including Applied Law); Marketing; Travel & Tourism) and an A Level grade B in any subject.
OR
BTEC Level 3 National Diploma DD in any subject, and an A Level grade B in a related subject (Accounting; Business; Business Studies; Economics; Mathematics; Statistics)
Contextual Offer: BTEC Level 3 National Diploma DM in a related subject (Applied Science; Business; Computing; Engineering (all); Enterprise & Entrepreneurship; Hospitality; Information Technology; Law (including Applied Law); Marketing; Travel & Tourism) and an A Level grade B in any subject.
OR
BTEC Level 3 National Diploma DM in any subject, and an A Level grade B in a related subject (Accounting; Business; Business Studies; Economics; Mathematics; Statistics)
We apply a contextual admissions process for UK undergraduate applicants who meet one or more of our contextual markers – please see our contextual admissions page for more information.
Standard Offer: BTEC Level 3 National Extended Certificate Distinction in any subject, with A level grades BB
Contextual Offer: BTEC Level 3 National Extended Certificate Merit in any subject, with A level grades BB
We apply a contextual admissions process for UK undergraduate applicants who meet one or more of our contextual markers – please see our contextual admissions page for more information.
Standard Offer: International Baccalaureate Diploma 31 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 2 or HL 2
Contextual Offer: International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 2 or HL 2
We apply a contextual admissions process for UK undergraduate applicants who meet one or more of our contextual markers – please see our contextual admissions page for more information.
Standard Offer: Obtain a minimum of 128 tariff points in the Access to HE Diploma with 45 credits at Level 3 in a related subject (Business; Business and Finance; Business and Management; Business and Marketing; Business and Law; Digital Marketing and Social Media; Finance and Accounting; Marketing)
Contextual Offer: Obtain a minimum of 120 tariff points in the Access to HE Diploma with 45 credits at Level 3 in a related subject (Business; Business and Finance; Business and Management; Business and Marketing; Business and Law; Digital Marketing and Social Media; Finance and Accounting; Marketing)
We apply a contextual admissions process for UK undergraduate applicants who meet one or more of our contextual markers – please see our contextual admissions page for more information.
Merit overall in a related subject (Digital Business Services; Accounting; Finance; Management and Administration; Media, Broadcast & Production)
If your qualification isn't listed above, please contact the Admissions Office by emailing admissions@brunel.ac.uk or call +44 (0)1895 265265 to check whether it's accepted and to find out what a typical offer might be.
Brunel's committed to raising the aspirations of our applicants and students. We'll fully review your UCAS application and, where we’re able to offer a place, this will be personalised to you based on your application and education journey.
Please check our Admissions pages for more information on other factors we use to assess applicants, as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.
International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
You can find out more about the qualifications we accept on our English Language Requirements page.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.
Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.
Fees and funding
2027/28 entry
UK
£10,050 full-time
£1,955 placement year
International
£19,895 full-time
£1,955 placement year
Fees quoted are per year and may be subject to an annual increase. Certain Home postgraduate student fees are regulated and are currently capped at £10,050 per year; any changes will be subject to changes in government policy.
From 2028 onwards, the fee cap is expected to rise annually in line with inflation. This means your tuition fees in future years may increase to reflect these changes.
International fees may change annually, by no more than 5% or RPI (Retail Price Index), whichever is greater.
Fees quoted are per year and may be subject to an annual increase. Home undergraduate student fees are regulated and are currently capped at £10,050 per year; any changes will be subject to changes in government policy.
For the 2027/28 academic year, tuition fees for home students will be £10,050, subject to Parliamentary approval.
In England and Wales, tuition fees for home undergraduate students are subject to the Government fee cap.
From 2028 onwards, the fee cap is expected to rise annually in line with inflation. This means your tuition fees in future years may increase to reflect these changes.
International fees may change annually, by no more than 5% or RPI (Retail Price Index), whichever is the greater.
Find out more information about placement year fees or any additional course-related costs.
See our fees and funding page for full details of undergraduate scholarships available to Brunel applicants.
Please refer to the scholarships pages to view discounts available to eligible EU undergraduate applicants.
Teaching and learning
This course is delivered on campus through a combination of lectures, seminars and practical workshops. You'll have opportunities to discuss ideas, explore real business challenges and apply your learning to a range of business and management contexts.
Teaching is designed to help you build both subject knowledge and practical skills. Through individual and group activities, you'll develop your own judgement while learning how to work effectively with others.
The course also includes planned experiences such as live business challenges and an Industry Insight Series, giving you opportunities to hear from industry professionals and explore how organisations are using AI in practice.
Lectures will introduce key concepts and theories, while seminars and workshops provide opportunities for discussion, problem-solving and the application of ideas to business scenarios. You'll learn from academics with expertise in business, management and emerging technologies, while benefiting from opportunities to engage with external speakers and industry perspectives.
Access to a laptop or desktop PC is required for joining online activities, completing coursework and digital exams, and a minimum specification can be found here.
We have computers available across campus for your use and laptop loan schemes to support you through your studies. You can find out more here.
You'll learn by engaging with business and management concepts, applying them to practical situations and reflecting on how organisations use AI and innovation to solve problems.
Lectures, seminars and workshops will introduce key concepts and give you opportunities to apply them through discussion, analysis and practical tasks.
Alongside your timetabled classes, you'll develop your knowledge through independent study, including reading, research, assessment preparation and project work. This will help you build critical thinking, research and analytical skills throughout your degree.
You'll be supported throughout your studies by your tutors and Brunel's academic skills services.
You'll use Brightspace, Brunel's virtual learning environment, to access module information, lecture materials, reading resources, assessment guidance and available session recordings. Brightspace will help you prepare for classes, revisit topics and keep track of your learning throughout the course.
Assessment and feedback
You'll be assessed through a range of individual and group tasks that allow you to apply your knowledge and skills in different ways. Assessment methods may include business reports, case analyses, presentations, practical work involving AI and data, and a final-year project. Some modules may also include examinations.
You'll receive regular feedback throughout your studies, helping you monitor your progress, develop your understanding and improve future assignments. This supports your academic development and helps you make the most of your learning experience.
Read our guide on how to avoid plagiarism in your assessments at Brunel.