Digital Business Analytics BSc (Hons)

Compulsory

• MG1604 - International Business Environment

  Developing students’ understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.

• MG1606 - Introduction to Accounting and Financial Management

  The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision-making.

  Students will learn how to: prepare a set of essential financial statements for a business, prepare information for business planning - such as budgets, prepare information for decision-making using techniques such as cost, volume, profit analysis and investment appraisal techniques.

• MG1601 - Introduction to Management Enquiry

  This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.

• MG1602 - Managing Information with Technology

  This module’s primary aim is to broaden students’ knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.

• MG1603 - Organisational Behaviour

  This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students’ experience of organisations.

• MG1605 - Principles and Practice of Marketing

  This module introduces students to the fundamental concepts and strategies in marketing. It covers a wide range of topics, including market research, consumer behaviour, branding, product development, pricing, marketing communication and retailing, digital marketing, among others. The module blends theoretical knowledge with practical case examples, preparing students for real-world marketing challenges.

Compulsory

• MG2XXX - Business Analytics

  The aim of the module is to equip students with the knowledge and practical skills required to understand and apply data-driven decision-making in digital business contexts. Students will explore the role of digital data in contemporary organisations and how analytics can be leveraged to solve strategic and operational problems. Through a combination of theoretical instruction and hands-on analytical work, students will develop proficiency in applying a range of qualitative and quantitative techniques to digital data sources.

  The module also emphasises data interpretation and the communication of insights to support evidence-based business decision-making. Lab sessions will help students gain hands-on experience with user-friendly analytics tools such as Power BI, R, RapidMiner, and KNIME (or equivalent), which are widely used in industry.

• MG2628 - Creativity, Innovation and Leadership

  This module aims to introduce the key concepts surrounding creativity, innovation and leadership and how they relate to the entrepreneurial context. It addresses the theoretical and practical issues of creativity and innovation at individual, team, organisational and systems levels. Students will discuss the creativity and innovation process in the context of new ventures, organisations, networks and clusters, and evaluate the creativity and innovation process and the role of leadership and technology in nurturing creativity and innovation. The modules will also enhance students' skills in creative thinking, innovative problem-solving, team-building, leading a creative and innovative team and organisation, and communicating creative and innovative outcome.

• MG2625 - Entrepreneurship and Marketing in Business

  This module aims to help students develop an appreciation of the key characteristics of Entrepreneurship and Business ventures and addresses the theoretical and practical issues of marketing communications in a global context.

• MG2629 - Digital Marketing

  This module aims to develop an understanding of the defining characteristics of digital marketing and the major issues facing marketers in the rapidly growing area of marketing using digital technologies. Theory and application-based module content is strengthened with special emphasis on new digital products like NFTs, the new digital consumer like Gen-Z, digital platforms, and integrated digital marketing communications. 

• MG2YYY - Introduction to Programming

  The aim of this module is to develop student's knowledge and skills in the fundamentals of programming for analysing and processing business data from various sources, including digital archives. It covers the automation of data processing and the use of modelling techniques to support data-driven decision-making.

  Topics include Python data types, input/output operations, file reading and writing, and the use of key Python libraries such as NumPy and Pandas for data manipulation. Students will also learn how to visualize data through graphs, perform some statistical modelling, conduct data analysis, and apply machine learning techniques.

• MG2620 - Research Methods in Business and Management

  This module aims to develop the students' understanding and skills in the application of quantitative and qualitative research methods in business management and interpret data and present coherent and appropriate recommendations that lead to effective business and management decisions.

Compulsory

• MG3AAA - AI and Digital Transformation

  This modular block equips students to design and lead evidence based digital transformation with a particular focus on AI (predictive, generative and agentic). Students will develop a strategic understanding of how AI, platforms, ecosystems and data reshape business models and operations, and how to scale pilots into enterprise value. They will build organisational capabilities including governance, roles, culture and skills for AI enabled change, while addressing risks, ethics and regulation.

  Students will also practise innovation methods such as lean experimentation, design thinking and LLMOps/ML Ops to translate opportunities into deployable solutions. In addition, they will critically evaluate the societal and workforce implications of automation and remote or augmented work, and craft responsible strategies.

Optional

• MG3644 - Creativity and Content Marketing

  The module introduces key concepts related to creativity, new media, and content marketing. It addresses both theoretical and practical aspects of creativity and strategic content marketing within the context of the innovation-driven digital economy. Students will acquire knowledge in effectively developing and communicating creative and innovative content marketing solutions relevant to the digital economy.

• MG3625 - Corporate Entrepreneurship and Innovation

  This module focuses on theories and practices related to the entrepreneurial and innovation process within established organisations. In particular, it emphasises intrapreneurship and managing innovation in organisations, and the processes, structures and culture pertinent to the successful discovery, evaluation and implementation of entrepreneurial and innovation opportunities in established organisations.

• MG3XXX - HRM in Context: Resourcing, Performance and Assessment

  This module offers a comprehensive exploration of Human Resource Management (HRM) as a scientific discipline and a framework for analysing how organizations effectively manage their workforce. It delves into the evolution of HRM, its current practices within contemporary organizations, the strategic significance of HRM, and its impact on overall organisational performance

• MG3631 - Innovation and Knowledge Management

  This module is designed to give students an understanding of the role of knowledge assets as a key to corporate success and particularly in relation to innovation. It examines how organisations create, utilise and exploit knowledge in the globalising knowledge-based economy, and the wider social and economic factors affecting knowledge creation and transfer.

• MG3635 - International Business Strategy

  This module provides students with knowledge of the economic and managerial underpinnings as well as managerial and business implications of global strategies. It discusses theories, concepts, and cutting-edge developments in the field of international business strategy and relates them to real-world firm behaviour. By doing so, it enables students to evaluate and use these tools to diagnose and solve problems relating to international business operations. It also fosters students’ awareness of challenges associated with international business strategy in particular countries and regions.

• MG3640 - International Strategic Innovation Management

  This module aims to introduce students to a range of models, theoretical perspectives and interpretations of the management of technological innovation in national and international firms, and to develop understanding and critical thought on the above through an analysis of relevant contemporary substantive debates and issues in technology management such as international technology outsourcing and alliances.

• MG3A30 - Issues and Controversies in Business and Management Project

  This core module develops students’ ability to critically appraise contemporary organisational issues and managerial responses. It provides targeted support in research methods and in effectively communicating findings through presentations, discussions and an extended written report. Students draw on prior learning and experience in business-related disciplines while engaging with advanced management theory and research to gain fresh insights.

  For the Individual Project, students identify and investigate an original research question using appropriate methods literature based, primary and/or secondary and analyse and communicate their findings. Alternatively, the project may take the form of a research-informed marketing plan for a company, product or brand connected to the student’s work placement or other professional experience.