Business Intelligence and Digital Marketing MSc

We have a limited number of places for both our September and January entry points during the 2023/24 application cycle, following the 31^st March advisory application deadline. We will continue to assess any applications received after this deadline, subject to vacancies being available on the course.

Due to the high volume of applications we receive there may be a short delay in the time it takes to make a decision on your application. However, please be assured that we fully assess and review all applications we receive in a fair, transparent and consistent way in line with our Admissions Policy. If you need any more details on our application process please refer to this webpage.

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

• A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.
• Applicants with a 2.2 or international equivalent will be considered on an individual basis according to the merits of each application. Please be aware that we will consider applicants who more closely meet our 2.1 degree level entry requirements in the first instance.

• IELTS: 6.5 (min 6 in all areas)
• Pearson: 59 (59 in all subscores)
• BrunELT: 63% (min 58% in all areas)
• TOEFL: 90 (min 20 in all) 

Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.

The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.