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Business Intelligence and Digital Marketing MSc | Brunel Business School

Course code

N100PBUSINSM

Start date

January

September

No placement available

Mode of study

1-year full-time (September start)

15 months full-time (January start)

Fees

UK / EU:  £10,140

International:  £16,850

Entry requirements

N/A (A-level)

N/A (BTEC)

N/A (IB)

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Overview

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

You will learn about the social-based technologies at play in today’s organisations and their ability to enable communications as well as transform operations. Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

This course is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA.

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Course content

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

Optional modules are indicative and subject to numbers.

Year 1

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UK entry requirements

A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.

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EU and International entry requirements

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

  • IELTS: 6.5 (min 5.5 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 55% in all areas)

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

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Fees and funding

UK / EU

£10,140 full-time

International

£16,850 full-time

See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.

More information on any additional course-related costs.

Fees quoted are per year and are subject to an annual increase. 

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Teaching and Learning

The course is structured so that full-time students take four 15-credit modules per term, plus a 60-credit dissertation module in term 3. Each 15-credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time.

Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM) which is a research centre that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.

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Assessment and feedback

Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.

The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.

Read our guide on how to avoid plagiarism in your assessments at Brunel.