Skip to main content

Business Intelligence and Digital Marketing MSc

Course code

N100PBUSINSM

Start date

January

September

Subject area

Business School

Mode of study

1 year full-time

15 months full-time

Fees

2024/25

UK £13,750

International £25,000

Back to top

Overview

Due to the high volume of applications we receive there may be a short delay in the time it takes to make a decision on your application. However, please be assured that we fully assess and review all applications we receive in a fair, transparent and consistent way in line with our Admissions Policy. If you need any more details on our application process please refer to this webpage.

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

AACSB logoBusiness-Life-logo-course-pages

You can explore our campus and facilities for yourself by taking our virtual tour.

Back to top

Course content

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.

Year 1

Please note that all modules are subject to change.

Back to top

Careers and your future

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

Back to top

UK entry requirements

  • A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.
Back to top

EU and International entry requirements

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 59 (59 in all subscores)
  • BrunELT: 63% (min 58% in all areas)
  • TOEFL: 90 (min 20 in all) 

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

Back to top

Fees and funding

2024/25 entry

UK

£13,750 full-time

International

£25,000 full-time

More information on any additional course-related costs.

Fees quoted are per year and are subject to an annual increase. 

See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.

Scholarships and bursaries

Back to top

Teaching and Learning

How the course will be delivered

Required equipment

How you'll learn on your course

Back to top

Assessment and feedback

Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.

The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.

Read our guide on how to avoid plagiarism in your assessments at Brunel.

;