Please be aware that we have limited places available and are unable to make any more offers to visa requiring students for entry in January 2023. Interested students should instead apply for entry from September 2023 onwards.
We typically receive a high number of applications for this course and therefore advise that you apply by our advisory application deadline of 31st March 2023. This deadline applies to both our September and January entry points during the 2023/24 application cycle. We will assess any applications we receive after this deadline, subject to vacancies being available on the course.
Due to the high volume of applications we receive there may be a short delay in the time it takes to make a decision on your application. However, please be assured that we fully assess and review all applications we receive in a fair, transparent and consistent way in line with our Admissions Policy. If you need any more details on our application process please refer to this webpage.
The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.
Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.
You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.