Overview
Business is evolving—and so should you.
Today, decisions happen in real time, driven by data, mobile experiences and social engagement. Every click, swipe and share generates insight—and organisations that can harness this insight win. The Business Intelligence and Digital Marketing MSc at Brunel University London equips you to lead in this new reality, blending analytics, digital strategy and innovation into one powerful programme.
This isn’t just about learning tools—it’s about shaping the future of business. You’ll explore business intelligence, big data, social media, cloud and mobile technologies, and learn how to turn them into competitive advantage.
Why now?
There’s a global shortage of professionals who can combine data fluency with strategic marketing skills. From tech giants to banks, retailers to education providers, every sector needs experts who can translate data into growth. Emerging economies are creating thousands of new roles in this space—roles that demand exactly the skills you’ll gain here.
What you’ll gain
- A deep understanding of digital business practices and the role of data in decision making
- Hands on experience with analytics tools, digital platforms and real world projects
- The ability to reflect, adapt and apply your skills in research or professional practice—often in collaboration with industry partners
Your future starts here.
Whether you want to become a BI Analyst, Digital Marketing Strategist, or Innovation Consultant, this programme gives you the knowledge, confidence and portfolio to stand out in a competitive market.
Watch our video below to see how we teach, meet our academics, and explore the facilities that will support your journey.
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Course content
Turn data into decisions. Turn insight into growth.
What you’ll learn
You’ll master how modern organisations capture, analyse and apply data to build high performing digital marketing strategies—combining BI, analytics, AI readiness and customer insight. You’ll practise consulting, work on authentic briefs, and graduate with a portfolio that showcases dashboards, campaign plans and research.
How you’ll learn
- Studios & labs: applied BI and digital marketing sessions with real datasets and campaign tools
- Consultancy simulation: client style briefs, agile teamwork, stakeholder presentations
- Assessment that matters: dashboards, research reports, campaign plans, pitches—work you can show
- Tools exposure: SQL, Python basics, Power BI/Tableau, GA4 style analytics, SEO/SEM toolchains, social listening, email/automation, A/B testing frameworks (tools may vary year to year)
Modules and tools are indicative and may change to stay current with industry needs.
Employability—skills that get interviews (and offers)
Technical & analytical
- Data modelling, KPI design, dashboarding (Power BI/Tableau)
- Basics of SQL/Python for analytics; data ethics & governance
- GA4 style measurement, attribution, experimentation (A/B, uplift)
Marketing & growth
- Full funnel planning (SEO/SEM, social, content, email/automation)
- Audience segmentation, creative testing, conversion optimisation
- CRM lifecycle strategy and marketing operations
Consulting & leadership
- Client discovery, proposal building, stakeholder communication
- Agile teamwork, project management, presenting under pressure
- Ethical reasoning, governance, DEI aware decision making
Portfolio deliverables you’ll graduate with
- BI dashboard tied to business KPIs
- A data driven digital marketing plan with budget and forecast
- A consultancy report/presentation for a real/simulated client
- A research led dissertation on an AI Strategy or analytics problem
Target roles: BI Analyst, Digital Marketing Analyst/Manager, Growth Marketer, Performance/SEM Specialist, SEO Strategist, CRM/Automation Specialist, Social Insights Analyst, Insight/Research Analyst, Junior Consultant, Startup/SME roles.
Compulsory
- Business Intelligence
From raw data to real decisions.
Learn how organisations design data pipelines, integrate sources and visualise insight that executives can trust. You’ll work with practical tools for analytics, data modelling, dashboarding (e.g., Power BI), and cloud concepts (e.g., Azure/AWS) with data governance and ethics built-in.
You’ll practise: data wrangling, KPI design, storytelling with dashboards, stakeholder reporting.
Employability edge: BI Analyst, Data/Marketing Insight Analyst, Junior Data Product Owner.
- Professional Consultancy in BI and SM
Think like a consultant. Deliver like a team.
Tackle an authentic consulting brief—scoping a client’s data/marketing problem, setting success metrics, building a solution, then presenting to stakeholders. Expect agile sprints, collaboration and reflection on decisions under pressure.
You’ll practise: client discovery, proposal writing, agile teamwork, impact measurement, presentation.
Employability edge: Junior Consultant, Growth/Performance Analyst, Client Strategy.
- MG5GGG - Digital Innovation and Technology Management
Lead the change, don’t chase it.
Explore how emerging technologies, AI, IoT, blockchain, cloud and automation, reshape business models and customer experiences. Learn to evaluate tech trends, manage digital transformation projects, and align innovation with strategy.
You’ll practise: technology road mapping, innovation portfolio management, risk assessment, and change leadership.
Employability edge: Digital Transformation Manager • Innovation Consultant • Technology Strategy Analyst • Product Owner.
- Digital Marketing
Build, launch, measure, optimise.
Design full funnel digital strategies powered by data. Hands-on with GA4-style analytics, SEO/SEM, social, content, email/automation, CRO and attribution—all with privacy aware measurement.
You’ll practise: channel planning, audience targeting, budget allocation, experimentation (A/B), performance dashboards.
Employability edge: Digital Marketing Manager, Performance/Growth Marketer, CRM/Automation Specialist, SEO/SEM Specialist.
- Understanding Business and Management Research
Make evidence your competitive advantage.
Plan rigorous quantitative and qualitative research. Read research critically, run ethical studies, and translate findings into decisions, with clear visualisation and reporting.
You’ll practise: research design, survey/experiment setup, interview/focus group methods, basic statistics, clear reporting.
Employability edge: Insight/Research Analyst • Strategy Support • Product/UX Research support.
- Knowledge, Social Networks and Innovation
Investigating the global knowledge-based economy and wider socio-economic factors affecting knowledge transfer. The use of social engagement in business development.
- MG5633 - Entrepreneurship and Small Business Management
Start up. Scale smart.
Evaluate opportunities, craft value propositions, validate with customers, and plan for financing and growth. Apply lean startup thinking to tech, social and family businesses.
You’ll practise: opportunity assessment, MVP/experimentation, unit economics, pitching, growth playbooks.
Employability edge: Founder, Early stage Operator, Product/Marketing in startups, SME Consultant.
- Dissertation (Business Intelligence and Digital Marketing MSc)
Allows you to demonstrate and evidence their expertise through a piece of independent research, including identification of the research enquiry, data collection and analysis and presentation of results. Under the supervision of an academic member of staff, students develop as an independent learner and brings together their knowledge and skills gained during the programme for the analysis of a specific AI Strategy related problem.
Optional
- International Business Ethics and Corporate Governance
This module focuses on business ethics, sustainability and corporate governance in internationally operating organisations. These areas are addressed from the perspective of the dual ‘business’ models of the shareholder and the stakeholder approaches. The broader societal impacts of business activities are discussed by using concepts from moral philosophy, CSR, sustainability and corporate governance.
- MG5689 Managing Global Challenges
This course can be studied undefined undefined, starting in undefined.
This course has a placement option. Find out more about work placements available.
Please note that all modules are subject to change.
Read more about the structure of postgraduate degrees at Brunel
Careers and your future
Your career isn’t waiting—why should you?
The Business Intelligence and Digital Marketing MSc is built for ambitious professionals who want more than theory—they want impact. If you’re looking for a tech driven, commercially relevant alternative to an MBA, this programme gives you the edge to lead in a world where data and digital strategy define success.
You’ll graduate with the skills employers crave: the ability to turn data into decisions, design growth strategies, and lead digital transformation. Whether your goal is to step into leadership, launch your own consultancy, or accelerate your current career, this MSc is your fast track.
What sets you apart?
- Industry shaped learning: Our curriculum is co designed with business professionals to ensure you’re job ready from day one.
- Portfolio that speaks volumes: Dashboards, campaign strategies, consultancy reports—real work you can show employers.
- Confidence to lead: From BI and analytics to strategic marketing, you’ll master the tools and thinking that drive modern business.
Where can it take you?
Roles our graduates target include:
- Business Analyst
- Digital Marketing Strategist
- Data & Insights Manager
- IT & Technology Consultant
- Project Manager
- Social Media & Growth Manager
And the employers? Think global names and innovation leaders:
Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PwC, Xerox—and countless startups and scale ups shaping the future.
Your future is data driven. Make sure you’re the one driving.
UK entry requirements
- A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.
EU and International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 59 (59 in all subscores)
- BrunELT: 63% (min 58% in all areas)
- TOEFL: 90 (min 20 in all)
You can find out more about the qualifications we accept on our English Language Requirements page.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.
Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.
Fees and funding
2026/27 entry
UK
£14,435 full-time
£1,385 placement year
International
£24,795 full-time
£1,385 placement year
More information on any additional course-related costs.
Fees quoted are per year and are subject to an annual increase.
See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.
Scholarships and bursaries
Teaching and learning
Assessment and feedback
Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.
The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.
Read our guide on how to avoid plagiarism in your assessments at Brunel.