This course is no longer accepting applications for 2022/23 entry. Applications are open for September 2023/24 entry.
We typically receive a high number of applications for this course and therefore advise that you apply early. We fully assess and review all applications in a fair, transparent and consistent way in line with our Admissions Policy and there may be a short delay due to the volume of applications we receive. Please refer to this webpage for more details.
The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.
Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.
You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.