Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Business Analytics and Marketing
- Brunel Business School
Foroudi, P., Melewar, TC., Tzempelikos, N., Ha, NC. and Tourky, M. (2025) 'Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism'. International Journal of Hospitality Management, 130. pp. 104224 - 104224. ISSN: 0278-4319
AmirDadbar, N., Foroudi, P. and Marvi, R. (2025) 'Innovation offshoring: a tri-method review of emerging trends and knowledge management strategies'. Journal of Knowledge Management, 29 (7). pp. 2331 - 2366. ISSN: 1367-3270
Akbari, M., Nikijo, I., Khodapanah, B., Foroudi, P. and Padash, H. (2025) 'Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO-TCM Framework'. International Journal of Consumer Studies, 49 (4). ISSN: 1470-6423
Foroudi, P., Marvi, R. and Zha, D. (2025) 'AI sensation and engagement: Unpacking the sensory experience in human-AI interaction'. International Journal of Information Management, 84. pp. 1 - 11. ISSN: 0268-4012 Open Access Link
Marvi, R., Foroudi, P. and AmirDadbar, N. (2025) 'Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaboration'. International Journal of Information Management, 83. pp. 1 - 27. ISSN: 0268-4012 Open Access Link
Foroudi, P., Marivi, R., Zha, D., Kooli, B. and Bagozzi, R. (2025) 'Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest Editorial'. International Journal of Contemporary Hospitality Management, 37 (4). pp. 1037 - 1044. ISSN: 0959-6119 Open Access Link
Subhra Chatterjee, R., Hameed, I., Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. (2025) 'Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences'. Journal of Macromarketing, 0 (ahead of print). pp. 1 - 24. ISSN: 0276-1467 Open Access Link
Quintanilla, P., Elhalwagy, A., Duan, L., Masoudi Soltani, S., Lai, CS., Foroudi, P., et al. (2025) 'Artificial intelligence and robotics in the hydrogen lifecycle: A systematic review'. International Journal of Hydrogen Energy, 113. pp. 801 - 817. ISSN: 0360-3199 Open Access Link
Shabankareh, M., Nazarian, A., Foroudi, P. and Kalantari Daronkola, H. (2025) 'Harmonizing hospitality across cultures: Unveiling the role of servant leadership, and strategy in diverse cultural contexts'. Tourism and Hospitality Research, 0 (ahead of print). pp. 1 - 20. ISSN: 1467-3584 Open Access Link
Fakhreddin, F. and Foroudi, P. (2025) 'Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness'. Strategic Change, 0 (ahead of print). pp. 1 - 19. ISSN: 1086-1718 Open Access Link
Khodayari, M., Akbari, M. and Foroudi, P. (2025) 'The Sharing Economy: A Systematic Literature Review and Research Agenda'. International Journal of Consumer Studies, 49 (1). pp. 1 - 41. ISSN: 1470-6423 Open Access Link
Madawala, K., Palazzo, M. and Foroudi, P. (2025) 'Explore Entrepreneurial Self-Efficacy as the Foundation of Resilience and Reputation Strategy in a Crisis: A Qualitative Study Among Women Entrepreneurs in the Tourism Industry'. Corporate Reputation Review. ISSN: 1363-3589
Shabankareh, M., Khamoushi Sahne, SS., Nazarian, A. and Foroudi, P. (2025) 'The impact of AI perceived transparency on trust in AI recommendations in healthcare applications'. Asia Pacific Journal of Business Administration. ISSN: 1757-4323
Foroudi, P., Robson, MJ., Marvi, R. and Spyropoulou, S. (2025) 'Enhancing Customer Engagement Through Artificial Intelligence Authenticity'. Journal of Product Innovation Management. ISSN: 0737-6782
Hosseini, E., Foroudi, P., Ed-Dafali, S. and Salamzadeh, A. (2024) 'Hearing faculty members’ voice: a gendered view on knowledge sharing'. Journal of Knowledge Management, 29 (2). pp. 480 - 511. ISSN: 1367-3270 Open Access Link
Marvi, R., Foroudi, P. and Cuomo, MT. (2024) 'Past, present and future of AI in marketing and knowledge management'. Journal of Knowledge Management, 29 (11). pp. 1 - 31. ISSN: 1367-3270 Open Access Link
Fakhreddin, F., Foroudi, P. and Kooli, K. (2024) 'The influence of key account management on competitive advantage and firm performance: A dynamic capability approach'. Industrial Marketing Management, 124 (January 2025). pp. 266 - 286. ISSN: 0019-8501 Open Access Link
Anujan, A., Foroudi, P. and Palazzo, M. (2024) 'Rethinking digital entrepreneurship in a digital transformation era: leveraging on brand avatars to boost brand experiences and loyal communities'. European Journal of Innovation Management, 0 (ahead of print). pp. 1 - 26. ISSN: 1460-1060
Izadi, J., Shetra, MK., Foroudi, P. and Palazzo, M. (2024) 'The effect of CSR on corporate financial performance, considering the role of female representation in the retail industry'. Corporate Social Responsibility and Environmental Management, 32 (2). pp. 1863 - 1878. ISSN: 1535-3958
Jaffari, A., Foroudi, P., Palazzo, M. and Akbari, M. (2024) 'Enriching the concept of employer branding: investigating its impact in the service sector'. Employee Relations, 46 (7). pp. 1446 - 1482. ISSN: 0142-5455 Open Access Link
Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, A. and Atkinson, P. (2024) 'To lead or not to lead? A cultural examination of leadership in independent hotels'. International Hospitality Review, 0 (ahead of print). pp. 1 - 21. ISSN: 2516-8142 Open Access Link
Foroudi, P., Paydas Turan, C., Melewar, TC., Dennis, C. and Tzempelikos, N. (2024) 'Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors'. International Journal of Hospitality Management, 122. pp. 1 - 23. ISSN: 0278-4319 Open Access Link
Marvi, R., Foroudi, P. and Jerez Jerez, M. (2024) 'A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present'. Corporate Reputation Review, 0 (ahead of print). pp. 1 - 14. ISSN: 1363-3589 Open Access Link
Nazemi, A., Zamanfashami, PR., Foroudi, P., Haghighinasab, M., Seyyedamiri, N. and Zare Mehrjardy, M. (2024) 'Service Oikos as a complex self-perpetuating system: a bibliometric study of service ecosystems'. Journal of Strategy and Management, 0 (ahead of print). pp. 1 - 34. ISSN: 1755-425X Open Access Link
Foroudi, P., Marvi, R., Cuomo, MT. and D’Amato, A. (2024) 'Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions'. Regional Studies, 0 (ahead of print). pp. 1 - 16. ISSN: 0034-3404 Open Access Link
Marvi, R., Zha, D. and Foroudi, P. (2024) 'Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework'. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501 Open Access Link
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Entrepreneurial Innovation in the International Business of Tourism'. London: Routledge. ISSN 10: 1-003-36996-0 ISSN 13: 978-1-032-44013-2
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Introduction: Entrepreneurial innovation in the international business of tourism', in Jerez-Jerez, MJ. and Foroudi, P. (eds.) Entrepreneurial Innovation in the International Business of Tourism. London : Routledge. pp. 1 - 2. ISBN 10: 1-003-36996-0. ISBN 13: 978-1-032-44013-2.
Foroudi, P., Tabaghdehi, SAH., Cillo, V. and Cuomo, MT. (2024) 'E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intention'. Review of Managerial Science, 19 (2). pp. 537 - 571. ISSN: 1863-6683 Open Access Link
Rawool, V., Foroudi, P. and Palazzo, M. (2024) 'AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 33. ISSN: 1389-5753 Open Access Link
Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace'. Qualitative Market Research: an international journal, 27 (4). pp. 650 - 681. ISSN: 1352-2752 Open Access Link
Kaur, M., Palazzo, M. and Foroudi, P. (2024) 'Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability'. Qualitative Market Research, 27 (4). pp. 572 - 607. ISSN: 1352-2752 Open Access Link
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel: A focus on British customers in sports industry', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism: A focus on Chaozhou, China', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector', in Rahman, NAA., Melewar, TC., Pantea, F. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 26 - 41. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Introduction to the book', in Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 1 - 3. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Corporate branding in logistics and transportation: Recent developments and emerging issues'. London: Routledge. ISSN 10: 1-003-35688-5 ISSN 13: 978-1-032-41221-4
Zha, D., Marvi, R. and Foroudi, P. (2024) 'Customer experience: A critical review and research agenda', in Foroudi, P., Melewar, TC., Rahman, NAA. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation Recent Developments and Emerging Issues. Routledge. pp. 42 - 54.
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., et al. (2024) 'Digital transformation: A multidisciplinary perspective and future research agenda'. International Journal of Consumer Studies, 48 (2). pp. 1 - 28. ISSN: 1470-6423 Open Access Link
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Contemporary Marketing and Consumer Behaviour in Sustainable Tourism'. London: Routledge. ISSN 10: 1-003-38859-0 ISSN 13: 978-1-032-48351-1
Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6
Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.