Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Business Analytics and Marketing
- Brunel Business School
Andriotis, K., Foroudi, P. and Marvi, R. (2020) 'Heritage destination love'. Qualitative Market Research, 24 (2 (22 March 2021)). pp. 240 - 259. ISSN: 1352-2752
Balakrishnan, J., Foroudi, P. and Dwivedi, YK. (2020) 'Does online retail coupons and memberships create favourable psychological disposition?'. Journal of Business Research, 116. pp. 229 - 244. ISSN: 0148-2963
Foroudi, P., Dennis, C. and Melewar, TC. (2020) 'Place/nation branding and marketing: Rethinking synergies and relations'. Journal of Business Research, 116. pp. 595 - 596. ISSN: 0148-2963
Ageeva, E., Foroudi, P., Melewar, TC., Nguyen, B. and Dennis, C. (2020) 'A Holistic Framework of Corporate Website Favourability'. Corporate Reputation Review, 23 (3). pp. 201 - 214. ISSN: 1363-3589
Balakrishnan, J. and Foroudi, P. (2020) 'Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product'. Corporate Reputation Review, 23 (3). pp. 181 - 200. ISSN: 1363-3589
Melewar, TC., Foroudi, P. and Jin, Z. (2020) 'Corporate branding, identity, image and reputation: Current and future trends, developments and challenges'. Journal of Business Research, 117. pp. 672 - 674. ISSN: 0148-2963
Akbari, M., Nazarian, A., Foroudi, P., Seyyed Amiri, N. and Ezatabadipoor, E. (2020) 'How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?'. Current Issues in Tourism, 24 (13 (July 2021)). pp. 1897 - 1917. ISSN: 1368-3500
Hussain, S., Melewar, TC., Priporas, CV. and Foroudi, P. (2020) 'Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach'. Qualitative Market Research, 23 (4). pp. 549 - 573. ISSN: 1352-2752
Foroudi, P. (2020) 'Corporate brand strategy: Drivers and outcomes of hotel industry's brand orientation'. International Journal of Hospitality Management, 88. pp. 102519 - 102519. ISSN: 0278-4319
Foroudi, P., Cuomo, MT., Rossi, M. and Festa, G. (2020) 'Country-of-origin effect and millennials’ wine preferences–a comparative experiment'. British Food Journal, 122 (8). pp. 2425 - 2441. ISSN: 0007-070X
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. (2020) 'Leaders or organisations?: A comparison study of factors affecting organisational citizenship behaviour in independent hotels'. International Journal of Contemporary Hospitality Management, 32 (6). pp. 2055 - 2074. ISSN: 0959-6119
Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. (2020) 'From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast'. Current Issues in Tourism, 24 (4 (16 Feb 2021)). pp. 567 - 589. ISSN: 1368-3500
Foroudi, P., Cuomo, MT. and Foroudi, MM. (2020) 'Continuance interaction intention in retailing: Relations between customer values, satisfaction, loyalty, and identification'. Information Technology and People, 33 (4). pp. 1303 - 1326. ISSN: 0959-3845
Foroudi, P., Marvi, R. and Kizgin, H. (2020) 'THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation'. International Journal of Information Management, 52. pp. 102075 - 102075. ISSN: 0268-4012
Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and et al. (2020) 'Co-creating brand image and reputation through stakeholder's social network'. Journal of Business Research, 114. pp. 42 - 59. ISSN: 0148-2963
Foroudi, P., Cuomo, MT., Foroudi, MM., Katsikeas, CS. and Gupta, S. (2020) 'Linking identity and heritage with image and a reputation for competition'. Journal of Business Research, 113. pp. 317 - 325. ISSN: 0148-2963
Zha, D., Melewar, TC., Foroudi, P. and Jin, Z. (2020) 'An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction'. International Journal of Management Reviews, 22 (3). pp. 287 - 317. ISSN: 1460-8545
Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. (2020) 'The Impact of Brand Value on Brand Competitiveness'. Journal of Business Research, 112. pp. 210 - 222. ISSN: 0148-2963 Open Access Link
Hussain, S., Melewar, TC., Priporas, CV., Foroudi, P. and Dennis, C. (2020) 'Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility'. Journal of Business Research, 109. pp. 472 - 488. ISSN: 0148-2963
Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. (2020) 'From CSR to CSI: Analysing consumers’ hostile responses to branding initiatives in social media-scape'. Qualitative Market Research, 24 (2 (22 March 2021)). pp. 143 - 160. ISSN: 1352-2752
Palazzo, M., Foroudi, P. and Siano, A. (2020) 'Beyond Multi-channel Marketing: Critical Issues in Dual Marketing'. Emerald Publishing Limited. ISSN 13: 9781838676865
Foroudi, P. (2020) 'Foreword'.
Festa, G., Cuomo, MT., Foroudi, P. and Metallo, G. (2020) 'Wine tourism as a non-core business strategy for small wineries'. International Journal of Managerial and Financial Accounting, 12 (2). pp. 149 - 164. ISSN: 1753-6715
Fakhreddin, F., Foroudi, P. and Rasouli Ghahroudi, M. (2020) 'The bidirectional complementarity between market orientation and launch proficiency affecting new product performance'. Journal of Product and Brand Management, 30 (6). pp. 916 - 936. ISSN: 1061-0421
Akarsu, TN., Foroudi, P. and Melewar, TC. (2020) 'Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding', inBeyond Multi Channel Marketing Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 121 - 137. ISBN 13: 9781838676865.
Palazzo, M., Foroudi, P. and Siano, A. (2020) 'Toward a Conclusion', inBeyond Multi Channel Marketing Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 225 - 242. ISBN 13: 9781838676865.
Nankali, A., Palazzo, M., Jalali, M., Foroudi, P., Amiri, NS. and Salami, GH. (2020) 'Integrated Marketing Communication in B2B2C Area', inBeyond Multi Channel Marketing Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 79 - 120. ISBN 13: 9781838676865.
Foroudi, P., Marvi, R., Foroudi, MM., Ziyadin, S. and Munkhbat, S. (2020) 'Against the Odds: Consequences of Social Media in B2B and B2C', inBeyond Multi Channel Marketing Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 163 - 189. ISBN 13: 9781838676865.
Palazzo, M., Foroudi, P. and Siano, A. (2020) 'Introduction', inBeyond Multi Channel Marketing Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 3 - 12. ISBN 13: 9781838676865.
Imani, S., Foroudi, P., Seyyedamiri, N. and Dehghani, N. (2020) 'Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market'. Cogent Business and Management, 7 (1). pp. 1762963 - 1762963. ISSN: 2331-1975
Foroudi, MM., Balmer, JMT., Chen, W., Foroudi, P. and Patsala, P. (2019) 'Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory'. Journal of Business Research, 109 (March 2020). pp. 321 - 336. ISSN: 0148-2963 Open Access Link
Cuomo, MT., Foroudi, P., Tortora, D., Hussain, S. and Melewar, TC. (2019) 'Celebrity endorsement and the attitude towards luxury brands for sustainable consumption'. Sustainability Switzerland, 11 (23). pp. 6791 - 6791.
Ageeva, E., Melewar, TC., Foroudi, P. and Dennis, C. (2019) 'Evaluating the factors of corporate website favorability: a case of UK and Russia'. Qualitative Market Research, 22 (5). pp. 687 - 715. ISSN: 1352-2752
Brown, D., Foroudi, P. and Hafeez, K. (2019) 'Marketing management capability: the construct and its dimensions: An examination of managers’ and entrepreneurs’ perceptions in a retail setting'. Qualitative Market Research, 22 (5). pp. 609 - 637. ISSN: 1352-2752
Foroudi, MM., Balmer, JMT., Chen, W. and Foroudi, P. (2019) 'Relationship between corporate identity, place architecture, and identification: an exploratory case study'. Qualitative Market Research, 22 (5). pp. 638 - 668. ISSN: 1352-2752 Open Access Link
Kooli, K., Tzempelikos, N., Foroudi, P. and Mazahreh, S. (2019) 'What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?'. Journal of Business to Business Marketing, 26 (3-4). pp. 245 - 264. ISSN: 1051-712X
Palazzo, M., Vollero, A., Foroudi, P. and Siano, A. (2019) 'Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies'. Journal of Business to Business Marketing, 26 (3-4). pp. 341 - 355. ISSN: 1051-712X
Nazarian, A., Atkinson, P., Foroudi, P. and Dennis, K. (2019) 'Finding the right management approach in independent hotels'. International Journal of Contemporary Hospitality Management, 31 (7). pp. 2862 - 2883. ISSN: 0959-6119
Ageeva, E. and Foroudi, P. (2019) 'Tourists’ destination image through regional tourism: From supply and demand sides perspectives'. Journal of Business Research, 101. pp. 334 - 348. ISSN: 0148-2963
Yu, Q., Foroudi, P. and Gupta, S. (2019) 'Far apart yet close by: Social media and acculturation among international students in the UK'. Technological Forecasting and Social Change, 145. pp. 493 - 502. ISSN: 0040-1625
Foroudi, P., Foroudi, MM., Nguyen, B. and Gupta, S. (2019) 'Conceptualizing and managing corporate logo: a qualitative study'. Qualitative Market Research, 22 (3). pp. 381 - 404. ISSN: 1352-2752
Ageeva, E., Melewar, TC., Foroudi, P. and Dennis, C. (2019) 'Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia'. Journal of Business Research, 98. pp. 15 - 32. ISSN: 0148-2963
Pantano, E., Priporas, CV. and Foroudi, P. (2019) 'Innovation starts at the storefront: Modelling consumer behaviour towards storefront windows enriched with innovative technologies'. International Journal of Retail and Distribution Management, 47 (2). pp. 202 - 219. ISSN: 0959-0552
Hafeez, K., Alghatas, FM., Foroudi, P., Nguyen, B. and Gupta, S. (2019) 'Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)'. Information Technology and People, 32 (2). pp. 405 - 429. ISSN: 0959-3845
Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. (2019) 'Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector'. International Journal of Islamic and Middle Eastern Finance and Management, 12 (1). pp. 76 - 95. ISSN: 1753-8394
Hafeez, K., Foroudi, P. and Nguyen, B. (2019) 'An integrated core competence evaluation framework for portfolio management in the oil industry'. International Journal of Management and Decision Making, 18 (3). pp. 229 - 256. ISSN: 1462-4621
Foroudi, P., Yu, Q., Gupta, S. and Foroudi, MM. (2019) 'Enhancing university brand image and reputation through customer value co-creation behaviour'. Technological Forecasting and Social Change, 138. pp. 218 - 227. ISSN: 0040-1625
Foroudi, P. (2019) 'Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance'. International Journal of Hospitality Management, 76. pp. 271 - 285. ISSN: 0278-4319
Foroudi, P., Jin, Z., Gupta, S., Foroudi, MM. and Kitchen, PJ. (2018) 'Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention'. Journal of Business Research, 89. pp. 462 - 474. ISSN: 0148-2963
Ageeva, E., Melewar, TC., Foroudi, P., Dennis, C. and Jin, Z. (2018) 'Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA'. Journal of Business Research, 89. pp. 287 - 304. ISSN: 0148-2963
Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. (2018) 'How do entrepreneurs learn and engage in an online community-of-practice? A case study approach'. Behaviour and Information Technology, 37 (7). pp. 714 - 735. ISSN: 0144-929X