Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Business Analytics and Marketing
- Brunel Business School
Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
MirzaeianKhamseh, P., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of employer branding on non-financial performance', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 160 - 203. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Mehmannavazan, S., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of brand authenticity on purchase intention: A study of consumers' perception in the context of clothing industry in Iran', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routleedge. pp. 204 - 240. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Cuomo, MT. and Foroudi, P. (2023) 'Digital transformation: Corporate branding, identity, and reputation', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Otuekong, V. and Foroudi, P. (2023) 'The influence of eCommerce providers in promoting eCommerce: A study of Nigeria e-Merchants’ and online customers’ perspectives', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 159 - 181. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Khorrami, M., Foroudi, P. and Haghighinasab, M. (2023) 'Personalisation: The construct and its dimensions', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 126 - 143. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Cuomo, MT. and Foroudi, P. (2023) 'Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-26378-X ISSN 13: 978-1-032-20485-7
Foroudi, P. and Cuomo, MT. (2023) 'Business Digitalization: Corporate Identity and Reputation'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-40128-7 ISSN 13: 978-1-032-51235-8
Soltani, M., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth', in Cuomo,, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 259 - 285. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Zha, D. (2023) 'Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Marvi, R., Foroudi, P. and Fakhreddin, F. (2023) 'Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms'. International Journal of Hospitality Management, 115. pp. 1 - 20. ISSN: 0278-4319 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545 Open Access Link
Madawala, K., Foroudi, P. and Palazzo, M. (2023) 'Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector'. Journal of Retailing and Consumer Services, 74. pp. 103395 - 103395. ISSN: 0969-6989
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, TC., Dennis, C. and et al. (2023) 'Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors'. European Business Review (Bingley), 35 (4). pp. 469 - 499. ISSN: 0955-534X Open Access Link
Jahangiri, M., Asaad, Y. and Foroudi, P. (2023) 'Healthy ageing and the use of technology'.European Marketing Conference (EMAC 2023). Odense, Denmark.Open Access Link
Mahavarpour, N., Marvi, R. and Foroudi, P. (2023) 'A brief history of service innovation: The evolution of past, present, and future service innovation'. Journal of Business Research, 160. pp. 1 - 23. ISSN: 0148-2963 Open Access Link
Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) 'Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness'. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845 Open Access Link
Jerez Jerez, MJ., Foroudi, P. and Melewar, TC. (2022) 'A Mixed-Methods Investigation of Work Identity in Waiting Staff, and Its Impact on Turnover Intention'. Journal of Quality Assurance in Hospitality and Tourism, 25 (3). pp. 570 - 595. ISSN: 1528-008X Open Access Link
Foroudi, P., Palazzo, M. and Sabina, K. (2022) 'When Love Takes Over: Boosting Love Towards Airbnb Brand'. Corporate Reputation Review, 26 (4). pp. 264 - 278. ISSN: 1363-3589 Open Access Link
Foroudi, P. (2022) 'Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus'. Corporate Reputation Review, 26 (3). pp. 203 - 222. ISSN: 1363-3589 Open Access Link
Rajabi, AA., Mirmehdi, SM., Foroudi, P. and Azimi, E. (2022) 'Use of Social Media Functionality for Improving Information Sharing, Problem-Solving, and Co-Production in a B2B Context'. Iranian Journal of Information Processing and Management, 2022 (special issue). pp. 105 - 145. ISSN: 2251-8223 Open Access Link
Colmekcioglu, N., Marvi, R., Foroudi, P. and Okumus, F. (2022) 'Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews'. Journal of Business Research, 153. pp. 235 - 250. ISSN: 0148-2963 Open Access Link
Akarsu, TN., Marvi, R. and Foroudi, P. (2022) 'Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020'. International Journal of Contemporary Hospitality Management, 35 (1). pp. 186 - 217. ISSN: 0959-6119 Open Access Link
Fakhreddin, F. and Foroudi, P. (2022) 'The impact of market orientation on new product performance through product launch quality: A resource-based view'. Cogent Business and Management, 9 (1). pp. 1 - 22. ISSN: 2331-1975
Foroudi, P., Marvi, R., Cuomo, MT., Bagozzi, R., Dennis, C. and Jannelli, R. (2022) 'Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects'. British Journal of Management, 34 (3). pp. 1157 - 1183. ISSN: 1045-3172 Open Access Link
Foroudi, P., Marvi, R. and Colmekcioglu, N. (2022) 'Antecedents and consequences of co-creation value with a resolution of complex P2P relationships'. International Journal of Contemporary Hospitality Management, 34 (12). pp. 4355 - 4388. ISSN: 0959-6119 Open Access Link
Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N. and Khodayari, M. (2022) 'Let us talk about something: The evolution of e-WOM from the past to the future'. Journal of Business Research, 149. pp. 663 - 689. ISSN: 0148-2963
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2022) 'Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences'. Qualitative Market Research, 25 (2). pp. 1 - 28. ISSN: 1352-2752 Open Access Link
Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Parizi, ZS., Khosravani, A., et al. (2022) 'The Evolution of Food Security: Where Are We Now, Where Should We Go Next?'. Sustainability (Switzerland), 14 (6). pp. 3634 - 3634.
Khaneja, S., Hussain, S., Melewar, TC. and Foroudi, P. (2022) 'The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers'. Qualitative Market Research, 25 (2). pp. 161 - 180. ISSN: 1352-2752
Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. (2022) 'Dark Side of Sharing Economy: Examining the Unethical Practices and Its Impact on Coopetition and Firm Performance'. Journal of Business-to-Business Marketing, 29 (1). pp. 69 - 85. ISSN: 1051-712X
Sagha, MA., Seyyedamiri, N., Foroudi, P. and Akbari, M. (2022) 'The One Thing You Need to Change Is Emotions: The Effect of Multi-Sensory Marketing on Consumer Behavior'. Sustainability (Switzerland), 14 (4). pp. 2334 - 2334.
Alqayed, Y., Foroudi, P., Kooli, K., Foroudi, MM. and Dennis, C. (2022) 'Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach'. International Journal of Hospitality Management, 102. pp. 1 - 19. ISSN: 0278-4319 Open Access Link
Rezaei, H., Akbari, M., Karimi, A. and Foroudi, P. (2022) 'A bibliometric review of innovation networks: 30 years of study'. European Journal of International Management, 1 (1 (accepted, in press)). ISSN: 1751-6757 Open Access Link
Fakhreddin, F. and Foroudi, P. (2021) 'Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior'. Journal of Promotion Management, 28 (6). pp. 795 - 825. ISSN: 1049-6491
Akbari, M., Foroudi, P., Khodayari, M., Zaman Fashami, R., Shahabaldini Parizi, Z. and Shahriari, E. (2021) 'Sharing Your Assets: A Holistic Review of Sharing Economy'. Journal of Business Research, 140. pp. 604 - 625. ISSN: 0148-2963
Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, AR. and Atkinson, P. (2021) 'Cultural perceptions of ethical leadership and its effect on intention to leave in the independent hotel industry'. International Journal of Contemporary Hospitality Management, 34 (1). pp. 430 - 455. ISSN: 0959-6119
Foroudi, P., Foroudi, MM., Palazzo, M. and Nguyen, B. (2021) 'Fly me to the moon: from corporate branding orientation to retailer preference and business performance'. International Journal of Contemporary Hospitality Management, 34 (1). pp. 78 - 112. ISSN: 0959-6119
Nazarian, A., Velayati, R., Foroudi, P., Edirisinghe, D. and Atkinson, P. (2021) 'Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective'. International Journal of Contemporary Hospitality Management, 33 (12). pp. 4418 - 4438. ISSN: 0959-6119 Open Access Link
Foroudi, P. (2021) 'The Emergence, Development, and Changing Uses of Corporate Brand Design, 1760 to Date', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. Abingdon-on-Thames : Routledge. pp. 7 - 14. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.
Foroudi, MM., Balmer, JMT. and Foroudi, P. (2021) 'Corporate Architecture Design, Corporate Identity, and Identification', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. London : Rioutledge. pp. 124 - 141. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.
Foroudi, P. (2021) 'Introduction', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.
Foroudi, MM. and Foroudi, P. (2021) 'Corporate Brand Design: Developing and Managing Brand Identity'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-05415-3 ISSN 13: 978-0-367-51499-0
Jerez Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants'. Journal of Hospitality and Tourism Research, 47 (7). pp. 1215 - 1243. ISSN: 1096-3480 Open Access Link
Lari, HA., Foroudi, P. and Imani, S. (2021) 'Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 307 - 346.
Foroudi, MM., Foroudi, P. and Jin, Z. (2021) 'Reputation: Confguring the symmetrical and asymmetrical paths to architecture in a retail setting', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 113 - 139.
Foroudi, P., Foroudi, MM., Hafeez, K. and Izadi, J. (2021) 'Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company's core competencies', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 75 - 112.
Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'Employee occupational identity', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 289 - 306.