Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. (2018) 'How do entrepreneurs learn and engage in an online community-of-practice? A case study approach'. Behaviour and Information Technology, 37 (7). pp. 714 - 735. ISSN: 0144-929X

Melewar, TC., Foroudi, P., Dinnie, K. and Nguyen, B. (2018) 'The role of corporate identity management in the higher education sector: an exploratory case study'. Journal of Marketing Communications, 24 (4). pp. 337 - 359. ISSN: 1352-7266

Gupta, S., Foroudi, P. and Yen, D. (2018) 'Investigating relationship types for creating brand value for resellers'. Industrial Marketing Management, 72. pp. 37 - 47. ISSN: 0019-8501 Open Access Link

Foroudi, P., Gupta, S., Sivarajah, U. and Broderick, A. (2018) 'Investigating the effects of smart technology on customer dynamics and customer experience'. Computers in Human Behavior, 80. pp. 271 - 282. ISSN: 0747-5632

Foroudi, P., Akarsu, TN., Ageeva, E., Foroudi, MM., Dennis, C. and Melewar, TC. (2018) 'PROMISING THE DREAM: Changing destination image of London through the effect of website place'. Journal of Business Research, 83. pp. 97 - 110. ISSN: 0148-2963

Siano, A., Vollero, A., Della Volpe, M., Confetto, MG., Foroudi, P. and Palazzo, M. (2018) 'The role of physical metaphors for decision-making in integrated corporate communication'. Bottom Line, 31 (1). pp. 42 - 55. ISSN: 0888-045X

Faghih, N., Dastourian, B., Sajadi, SM., Henten, A. and Foroudi, P. (2018) 'A framework for business model with strategic innovation in ICT firms: The importance of information'. Bottom Line, 31 (1). pp. 16 - 41. ISSN: 0888-045X

Nazarian, A., Atkinson, P. and Foroudi, P. (2017) 'Influence of national culture and balanced organizational culture on the hotel industry's performance'. International Journal of Hospitality Management, 63. pp. 22 - 32. ISSN: 0278-4319

Foroudi, P., Dinnie, K., Kitchen, PJ., Melewar, TC. and Foroudi, MM. (2017) 'IMC antecedents and the consequences of planned brand identity in higher education'. European Journal of Marketing, 51 (3). pp. 528 - 550. ISSN: 0309-0566 Open Access Link

Melewar, TC., Foroudi, P., Gupta, S., Kitchen, PJ. and Foroudi, MM. (2017) 'Integrating identity, strategy and communications for trust, loyalty and commitment'. European Journal of Marketing, 51 (3). pp. 572 - 604. ISSN: 0309-0566 Open Access Link

Devereux, L., Melewar, TC. and Foroudi, P. (2017) 'Corporate Identity and Social Media: Existence and Extension of the Organization'. International Studies of Management and Organization, 47 (2). pp. 110 - 134. ISSN: 0020-8825

Foroudi, P., Melewar, TC. and Gupta, S. (2017) 'Corporate Logo: History, Definition, and Components'. International Studies of Management and Organization, 47 (2). pp. 176 - 196. ISSN: 0020-8825

Foroudi, P. and Montes, E. (2017) 'Corporate e-communication: Its relationship with corporate logo in the construction of digital interaction platforms'. Bottom Line, 30 (3). pp. 201 - 215. ISSN: 0888-045X

Foroudi, P., Hafeez, K. and Foroudi, MM. (2017) 'Evaluating the impact of corporate logos towards corporate reputation: A case of Persia and Mexico'. Qualitative Market Research, 20 (2). pp. 158 - 180. ISSN: 1352-2752

Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. (2017) 'Digital technology and marketing management capability: achieving growth in SMEs'. Qualitative Market Research, 20 (2). pp. 230 - 246. ISSN: 1352-2752

Siano, A., Palazzo, M., Foroudi, P. and Vollero, A. (2017) 'Rethinking Bernstein communication wheel: A re-visitation of a communication tool'. Bottom Line, 30 (3). pp. 186 - 194. ISSN: 0888-045X

Palazzo, M., Foroudi, P., Siano, A. and Kitchen, PJ. (2017) 'The value and significance of corporate community relations: an Italian SME perspective'. Bottom Line, 30 (4). pp. 330 - 344. ISSN: 0888-045X

Akbari, M., Seyyed Amiri, N., Imani, S., Rezaeei, N. and Foroudi, P. (2017) 'Why leadership style matters: a closer look at transformational leadership and internal marketing'. Bottom Line, 30 (4). pp. 258 - 278. ISSN: 0888-045X

Seyyed Amiri, N., Dastourian, B., Foroudi, P. and Nankali, A. (2017) 'Information technology directors’ efforts on innovation, integrated marketing communications and brand equity'. Bottom Line, 30 (4). pp. 297 - 309. ISSN: 0888-045X

Kan, Y., Dennis, C., Melewar, TC. and Foroudi, P. (2017) 'THE IMPACT OF SOCIAL MEDIA BRAND COMMUNICATION ON BRAND EQUITY FOR YOUNG CONSUMERS: INTERNATIONAL HIGH STREET FASHION BRANDING IN CHINA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2156 - 2157. ISSN: 2547-8516

Jerez, MJ., Melewar, TC., Foroudi, P. and Stylidis, D. (2017) 'AN INVESTIGATION OF WAITERS' OCCUPATIONAL IDENTITY (WOI): A LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2147 - 2150. ISSN: 2547-8516

Yousef, W., Melewar, TC., Dennis, C. and Foroudi, P. (2017) 'AN EXAMINATION OF THE INFLUENCE OF ISLAMIC BRAND LOVE ON BRAND LOYALTY, WORD OF MOUTH AND PURCHASE INTENTION: AN EMPIRICAL STUDY IN SAUDI ARABIA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2415 - 2416. ISSN: 2547-8516

Gupta, S., Malhotra, NK., Czinkota, M. and Foroudi, P. (2016) 'Marketing innovation: A consequence of competitiveness'. Journal of Business Research, 69 (12). pp. 5671 - 5681. ISSN: 0148-2963

Gupta, S., Malhotra, NK., Czinkota, M. and Foroudi, P. (2016) 'The local brand representative in reseller networks'. Journal of Business Research, 69 (12). pp. 5712 - 5723. ISSN: 0148-2963

Foroudi, P., Jin, Z., Gupta, S., Melewar, TC. and Foroudi, MM. (2016) 'Influence of innovation capability and customer experience on reputation and loyalty'. Journal of Business Research, 69 (11). pp. 4882 - 4889. ISSN: 0148-2963

Hafeez, K., Foroudi, P., Dinnie, K., Nguyen, B. and Parahoo, SK. (2016) 'The role of place branding and image in the development of sectoral clusters: The case of Dubai'. Journal of Brand Management, 23 (4). pp. 383 - 402. ISSN: 1350-231X

Foroudi, P., Gupta, S., Kitchen, P., Foroudi, MM. and Nguyen, B. (2016) 'A framework of place branding, place image, and place reputation: Antecedents and moderators'. Qualitative Market Research, 19 (2). pp. 241 - 264. ISSN: 1352-2752

Foroudi, P., Melewar, TC. and Gupta, S. (2014) 'Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting'. Journal of Business Research, 67 (11). pp. 2269 - 2281. ISSN: 0148-2963