Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Business Analytics and Marketing
- Brunel Business School
Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'Employee occupational identity', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 289 - 306.
Tourky, M., Foroudi, P. and Al-Zadjali, FH. (2021) 'Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 467 - 486.
Melewar, TC., Dennis, C. and Foroudi, P. (2021) 'Introduction: Building corporate identity, image and reputation in the digital era', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. Abigdon-on-Tahems : Routledge. pp. 3 - 8. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53124-9.
Melewar, TC., Dennis, C. and Foroudi, P. (2021) 'Building Corporate Identity, Image and Reputation in the Digital Era'. Routledge.
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and et al. (2021) 'An assessment of customer experience concept: Looking back to move forward', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 260 - 288. ISBN 10: 1-000-38221-4. ISBN 13: 978-1-000-38221-1.
Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, MM. and Kooli, K. (2021) 'Value co-creation behaviour: Antecedents and consequences', inBuilding Corporate Identity Image and Reputation in the Digital Era. pp. 218 - 259.
Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) 'Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction', in Melewar, TC., Charles, D. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 140 - 168. ISBN 10: 1000382214. ISBN 13: 978-1-000-38221-1.
Achi, A., Adeola, O. and Achi, CF. (2021) 'Corporate multi-channel branding: Platforms for #CorporateBranding', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 205 - 217. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.
Foroudi, P., Marvi, R., Izadi, J., Foroudi, MM. and Pirzadeh, P. (2021) 'Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context', inBuilding Corporate Identity, Image and Reputation in the Digital Era. Abingdon-on-Thames : Routledge. pp. 365 - 400. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.
Palazzo, M., Foroudi, P. and Ferri, MA. (2021) 'Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York'. TQM Journal, 33 (7). pp. 193 - 221. ISSN: 1754-2731 Open Access Link
Foroudi, MM., Foroudi, P. and Balmer, JMT. (2021) 'Corporate identity: Defnition and components', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 11 - 74. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2. Open Access Link
Shafiee, MM., Foroudi, P. and Tabaeeian, RAT. (2021) 'Memorable experience, tourist-destination identification and destination love'. International Journal of Tourism Cities, 7 (3). pp. 799 - 817. ISSN: 2056-5607 Open Access Link
Nazarian, A., Atkinson, P., Foroudi, P., Velayati, R., Edirisinghe, D. and Hosseini Tabaghdehi, A. (2021) 'How leadership affects organisational citizenship behaviour – a study of independent hotels'. International Journal of Culture, Tourism and Hospitality Research, 16 (1). pp. 35 - 54. ISSN: 1750-6182 Open Access Link
Foroudi, P., Palazzo, M. and Sultana, A. (2021) 'Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector'. British Food Journal, 123 (13). pp. 221 - 240. ISSN: 0007-070X Open Access Link
Foroudi, P., Palazzo, M. and Stone, M. (2021) 'Mixed-methods research: Why and how to use it', inRoutledge Companion to Marketing Research. pp. 73 - 106.
Foroudi, P., Gupta, S., Patel, P., Batsakis, G., Vaatanen, J. and Czinkota, M. (2021) 'The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock'. International Business Review, 32 (2). pp. 1 - 14. ISSN: 0969-5931 Open Access Link
Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) 'Making sense of sensory brand experience: Constructing an integrative framework for future research'. International Journal of Management Reviews, 24 (1). pp. 130 - 167. ISSN: 1460-8545 Open Access Link
Karimi, A., Rezaei, H., Akbari, M. and Foroudi, P. (2021) 'The concept of innovation network: an application of the meta-synthesis approach'. Journal of Global Entrepreneurship Research, 11 (1). pp. 399 - 419. ISSN: 2228-7566
Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. (2021) 'Working together: Factors affecting the relationship between leadership and job satisfaction in Iranian HR departments'. Journal of General Management, 46 (3). pp. 229 - 245. ISSN: 0306-3070 Open Access Link
Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. (2021) 'Conceptualizing corporate identity in a dynamic environment'. Qualitative Market Research, 24 (2). pp. 113 - 142. ISSN: 1352-2752
Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'Exploring waiters’ occupational identity and turnover intention: A qualitative study focusing on Michelin-starred restaurants in London'. Journal of Hospitality and Tourism Management, 47. pp. 22 - 34. ISSN: 1447-6770 Open Access Link
Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, TC. and Dennis, C. (2021) 'Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market'. Corporate Reputation Review, 25 (1). pp. 1 - 18. ISSN: 1363-3589
Foroudi, P., Akarsu, TN., Marvi, R. and Balakrishnan, J. (2021) 'Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends'. Industrial Marketing Management, 93. pp. 446 - 465. ISSN: 0019-8501
Foroudi, P. and Palazzo, M. (2021) 'Sustainable branding: Ethical, social, and environmental cases and perspectives'. London: Routledge. ISSN 10: 0-367-85570-4 ISSN 13: 9780367428815
Alqayed, Y., Foroudi, P., Kooli, K., Foroudi, M. and Ferri, MA. (2021) 'Exploring value co-creation concept: A bibliometric analysis of 20 years of research and theory', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 291 - 309. ISBN 10: 0-367-85570-4. ISBN 13: 9780367428815.
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. (2021) 'Factors affecting organizational effectiveness in independent hotels – The case of Iran'. Journal of Hospitality and Tourism Management, 46. pp. 293 - 303. ISSN: 1447-6770
Foroudi, MM., Foroudi, MF., Foroudi, P. and Palazzo, M. (2021) 'CORPORATE ARCHITECTURE DESIGN MANAGEMENT', inCorporate Brand Design Developing and Managing Brand Identity. Routledge. pp. 79 - 99.
Foroudi, P., Foroudi, MM., Ageeva, E. and Palazzo, M. (2021) 'CORPORATE BRAND WEBSITE DESIGN, IMAGE, IDENTIFICATION, AND LOYALTY', inCorporate Brand Design Developing and Managing Brand Identity. Routledge. pp. 168 - 179.
Foroudi, P., Foroudi, MM., Ageeva, E. and Vitale, P. (2021) 'CORPORATE BRAND WEBSITE DESIGN MANAGEMENT', inCorporate Brand Design Developing and Managing Brand Identity. Routledge. pp. 145 - 167.
Foroudi, MM., Mahdavi, F., Foroudi, P. and Palazzo, M. (2021) 'CORPORATE BRAND DESIGN MANAGEMENT FROM DIFFERENT PERSPECTIVES', inCorporate Brand Design Developing and Managing Brand Identity. pp. 15 - 40.
Foroudi, P., Melewar, TC. and Palazzo, M. (2021) 'CORPORATE BRAND SIGNATURE MANAGEMENT: Logo, design, typeface, and colour', inCorporate Brand Design Developing and Managing Brand Identity. Routledge. pp. 43 - 65.
Foroudi, MM., Foroudi, MF., Foroudi, P. and Vitale, P. (2021) 'CORPORATE ARCHITECTURE DESIGN AND HUMAN FACTORS, NEEDS, AND PERFORMANCE', inCorporate Brand Design Developing and Managing Brand Identity. Routledge. pp. 100 - 123.
Foroudi, P., Mahdavi, F. and Palazzo, M. (2021) 'CORPORATE BRAND SIGNATURE: Image and reputation', inCorporate Brand Design Developing and Managing Brand Identity. pp. 66 - 75.
Vitale, P., Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. (2021) 'The role of igers in the territorial dynamics of sustainable tourism-oriented destinations'. Springer International Publishing. pp. 759 - 767. ISSN: 2190-3018
Sartipi, S., Foroudi, P., Palazzo, M. and Daryani, MA. (2020) 'Sustainability and social innovation: In the case of Covid-19 pandemic', inSustainable Branding Ethical Social and Environmental Cases and Perspectives. pp. 310 - 323.
Fuschi, DL., Nazarian, A. and Foroudi, P. (2020) 'Waste to wealth (W2W): The need for a social enterprise approach to turn waste into wealth', inSustainable Branding Ethical Social and Environmental Cases and Perspectives. pp. 158 - 215.
Foroudi, P. and Palazzo, M. (2020) 'Introduction to contemporary issues in sustainable branding: Ethical, social, and environmental perspectives'.
Achi, A., Adeola, O. and Burgal, V. (2020) 'Let's go green-planet: people, product, packaging, pricing, and promotion (6Ps)', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 24 - 37. ISBN 10: 0-367-85570-4. ISBN 13: 978-0-367-42881-5.
Foroudi, P., Dennis, C., Stylidis, D. and Melewar, TC. (2020) 'Guest editorial'. Qualitative Market Research, 23 (4). pp. 541 - 547. ISSN: 1352-2752
Palazzo, M., Deigh, L., Foroudi, P. and Siano, A. (2020) 'How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana'. Qualitative Market Research, 23 (4). pp. 933 - 960. ISSN: 1352-2752
Ozdemir, S., Gupta, S., Foroudi, P., Wright, LT. and Eng, TY. (2020) 'Corporate branding and value creation for initiating and managing relationships in B2B markets'. Qualitative Market Research, 23 (4). pp. 627 - 661. ISSN: 1352-2752
Palazzo, M., Foroudi, P., Kitchen, PJ. and Siano, A. (2020) 'Developing corporate communications: insights from the Italian scenario'. Qualitative Market Research, 23 (3). pp. 407 - 426. ISSN: 1352-2752
Edirisinghe, D., Nazarian, A., Foroudi, P. and Lindridge, A. (2020) 'Establishing psychological relationship between female customers and retailers: A study of the small- to medium-scale clothing retail industry'. Qualitative Market Research, 23 (3). pp. 471 - 501. ISSN: 1352-2752
Dennis, C., Foroudi, P., Melewar, TC., Kitchen, P., Melanthiou, Y. and Papasolonou, I. (2020) 'Guest editorial'. Qualitative Market Research, 23 (3). pp. 333 - 337. ISSN: 1352-2752
Foroudi, P., Kitchen, PJ., Marvi, R., Akarsu, TN. and Uddin, H. (2020) 'A bibliometric investigation of service failure literature and a research agenda'. European Journal of Marketing, 54 (10). pp. 2575 - 2619. ISSN: 0309-0566
Hussain, S., Melewar, TC., Priporas, C-V., Foroudi, P. and Yusef, W. (2020) 'Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach'. Corporate Reputation Review, 24 (4). pp. 247 - 262. ISSN: 1363-3589
Cuomo, MT., Tortora, D., Foroudi, P., Giordano, A., Festa, G. and Metallo, G. (2020) 'Digital transformation and tourist experience co-design: Big social data for planning cultural tourism'. Technological Forecasting and Social Change, 162 (January 2021). pp. 1 - 9. ISSN: 0040-1625 Open Access Link
Sumrin, S., Gupta, S., Asaad, Y., Wang, Y., Bhattacharya, S. and Foroudi, P. (2020) 'Eco-innovation for environment and waste prevention'. Journal of Business Research, 122. pp. 627 - 639. ISSN: 0148-2963 Open Access Link
Akarsu, TN., Foroudi, P. and Melewar, TC. (2020) 'What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context'. International Journal of Hospitality Management, 91. pp. 1 - 14. ISSN: 0278-4319
Nguyen, B., Chen, J., Foroudi, P., Yu, X., Chen, C-HS. and Yen, DA. (2020) 'Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure'. Journal of Strategic Marketing, 30 (5). pp. 443 - 480. ISSN: 0965-254X Open Access Link
Andriotis, K., Foroudi, P. and Marvi, R. (2020) 'Heritage destination love'. Qualitative Market Research, 24 (2 (22 March 2021)). pp. 240 - 259. ISSN: 1352-2752