Advertising and Communications MSc

Compulsory

• MGXXXX - Advertising, Creative Strategy & Society

  To examine the fundamentals of advertising theory and practice, and the role of advertising within the wider practice of marketing and communications. To critically understand the role of advertising communications in a wider societal context and to develop knowledge and skills related to creative and design thinking, campaign management, and evidenced based pitching. To encourage reflective practice and the development of a personal creative and ethical stance. 

• MG5610 - Consumer Behaviour

  This module cultivates a critical understanding of the multifaceted factors, both external and internal (psychological, social, cultural, and economic), that shape marketing decisions and consumer behaviour in personal purchasing scenarios.

• MG5660 - Digital Innovation and Technology Management

  This module will develop and demonstrate a critical and practical understanding of the issues associated with digital innovations, modern technology management and business development. The module forms part of a coherent programme of study that seeks to develop and demonstrate critical reflection on the current theory and practice of management.

• MG5561 - International Marketing

  The module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business, that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.

• MG5638 - Dissertation

  The aim of this module is that of allowing you to conduct a piece of research including the identification of the research enquiry, data collection and analysis and the presentation of the results. The dissertation module, through the supervision of an academic member, develops you as an independent learner and brings together the knowledge and skills gained in the programme for the analysis of a specific business problem.  

• MG5639 - Understanding Business and Management Research

  The module is predicated on the dominant role of both quantitative and qualitative methods in management research and the need to enable the understanding of research reports and use this information to improve the quality of work, decision-making, and the understanding of complex management problems. The latter will be instrumental in applying existing management theory and research to practical management problems as action researchers.

  The specific aims are:

  • To provide a balanced view of social science and business research methods enabling a critical understanding of research information.
  • To acquire theoretical and practical knowledge for business management by covering issues and debates in management research as reflected in the literature, with a particular focus on research carried out in the area of Business Intelligence and Digital Marketing, and Global and Supply chain Management Studies.
  • To provide knowledge of relevant research methods and techniques for Masters level project work.
• CO5607 - Digital Media Career Development

  This module will provide students with the opportunity to gain a critical overview of working in the media and cultural industries from direct encounters with creative industry professionals, companies or institutions. Drawing on a variety of formats ranging from invited speakers to visits to particular creative industry sector’s or work shadowing opportunities, the module will support students’ understanding of, competence and confidence in working independently in a professional manner appropriate to the media and cultural industries. The module will advance students’ ability to produce a professional portfolio for future employment.

• CO5601 - Media as Power

  This module will enable students to analyse and understand the concept of power in relationship to the role of the media in contemporary society. It will examine the relationship between the media, society, and the state with regard to the balance of power that exists between them. The focus will be on both local and concrete issues such as the creation of public spheres for debate and discussion in the UK as well as global issues that focus upon the regulation of new digital media platforms such as Facebook and Netflix. At its broadest the module will provide a global sociological understanding of the impact of the digital revolution on the main institutions that govern social life.