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Top 5 in London for Creative Writing - National Student Survey 2024

Creative Writing for Marketing MSc

Key Information

Start date

September

Subject area

Business School

Creative Writing

Mode of study

1 year full-time

24 months part-time

16 months full-time with placement

2 years full-time with placement

Fees

2025/26

UK £14,435

International £26,250

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Entry requirements

2:1

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Overview

New course available for 2025 entry

Creative Writing is ranked 4th in The Guardian Subject Rankings 2024.

Our Creative Writing for Marketing MSc degree is the only postgraduate course in the UK to offer a fusion of these two exciting disciplines. It includes a range of specialist modules, specialist dissertation project, as well as the opportunity for tailored workplace experience.

The course is designed to equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories that are grounded in academic research and real-world practice. Taught by experts in the field, modules will focus on key areas of Creative Writing for Marketing to prepare students for a career in Marketing and the Creative Industries, including marketing communications, creative copywriting, social media, and creativity and AI. Students will also have the opportunity to develop their core creative writing skills through a module specifically tailored for this programme.

This degree offers students the opportunity to develop key vocational and creative skills, as well as systematic and critical thinking, and expertise that will enable them to generate, implement, and evaluate marketing and branding activities with enhanced creativity, imagination, and flair. The course will appeal to those with a creative writing or marketing background (academic or professional) who are interested in utilising an aptitude, passion or interest in creative writing disciplines in a broader marketing environment.

Watch our video below to learn how the course will be taught, meet our academics and hear about the facilities available on our campus.

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Course content

Compulsory

  • Creative Writing for Marketing

    This core module has been designed to provide students with a unique learning opportunity where two innovative disciplines – creative writing and marketing – are studied together to provide students with advanced creative writing for marketing skills. This module will equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories that are grounded in academic research and real-world practice.

  • Creative Copywriting

    The aim of this module is to equip students with the theoretical knowledge and requisite practical skills to become creative copywriters across a variety of sectors in the marketing industry. The module will provide students with a comprehensive understanding of the varied roles a copywriter can undertake in the marketing industry, provide technical knowledge of and ability to assess marketing briefs in order to assess what is required to successfully execute a brief, and enable students to acquire the practical and professional skills required of a creative copywriter.

  • Marketing Communications
    This module aims to explore the concepts associated with marketing communications, to help students develop an appreciation of the key characteristics of the main tools of the communications mix, and to introduce elements of communication theory and to set it in the context of marketing communications.
  • Marketing Principles
    Taking the basic marketing concepts and contrasting them with newer relational and service-based perspectives in a module that is designed to be motivational, creative, applied and relevant to today’s marketing practice.
  • Understanding Business and Management Research
    Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.
  • Dissertation in Creative Writing for Marketing

    The module aims to enable students to conduct an independent research project that demonstrates an advanced knowledge of relevant methodologies, creative writing practices and core marketing principles. Students are expected to identify a research question, conduct data collection and analysis, and present their results to a professional industry standard.

Optional

  • Creativity

    Creativity focuses on how creativity is manifested in a variety of contexts – the nature and status of creativity; the places, times, mental states in which creativity is most likely to occur; the claim that certain strategies and exercises can increase creativity; the notion that writers must also be critical readers. The module provides students with a critical vocabulary to read their own writing and to contribute to critical conversations about the work of their peers.

     

  • Creative Non-Fiction

    This module will provide students with a comprehensive understanding of different forms of creative non-fiction writing for different mediums—e.g. life writing, the personal essay, reviewing and criticism, memoir, autofiction, nature writing. It will provide students with a critical understanding of a range of creative non-fiction theoretical perspectives and allow them the opportunity to evaluate creative non-fiction texts using critical reading skills and methodologies. Students will experiment with different forms of creative non-fiction writing using a range of literary techniques.

  • Creative Writing Skills

    The aim of this module is to provide students with an opportunity to engage with some of the core principles of three key creative writing forms: Prose, Poetry and Scriptwriting. The objective is that students will then be able to apply these techniques to the enhancement of their Creative Writing for Marketing work.

  • Social Media Content

    This module will equip students with the theoretical knowledge and requisite practical skills to write creatively for digital marketing and social media content platforms. It will enable students to write effective content for social media and create a strong social media brand presence, as well as offer insight into tools for success metrics and analysis of results of social media engagement.

  • Consumer Behaviour
    This module aims to provide students with a critical understanding of ‘consumer behaviour’ as investigative discipline informing individual and marketing decisions. Attention will be paid to the external, situational and internal factors which include psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.
  • Digital Creativity and New Media Management

    This module defines creativity within the context of innovative and entrepreneurial firms. It seeks to analyse creativity at individual, group, organisational, urban and national levels, delineating its vital role in fostering innovation and entrepreneurship in dynamic environments.

  • Strategic Digital Marketing

    Providing a critical understanding of achieving marketing objectives through the application of digital media, data and technology. Understanding and developing an insight into the various components of digital marketing channels and platforms that is designed to enable digital marketers to plan, manage and optimise all aspects of the key digital marketing strategies and tactics relevant to today’s marketing environment.

  • Contemporary Brand Management
    The module aims to provide a critical understanding of current theory and practice of Brand Management field including academic theories, frameworks and models within a business context. Students will be given opportunities to discuss current important issues in the field with a view to developing critical skills of evaluation and appraisal.

This course can be studied undefined undefined, starting in undefined.

This course has a placement option. Find out more about work placements available.


Please note that all modules are subject to change.

Careers and your future

The blending of creative writing practice with innovative marketing principles will ensure students will graduate as uniquely skilled marketeers with a specialist skill set that sets them apart in the competitive job market. Creative writing skills are fundamental to producing exceptional marketing content: with this degree, graduates will become experts at producing creative content for a variety of businesses, adding significant value to their brands. Students completing the course will be particularly well equipped to enter the fast-growing creative industries but will also develop a skillset which will prepare them for the demands of a marketing career more broadly.

UK entry requirements

  • A 2:1 or above UK Honours degree (or equivalent internationally recognised qualification) in Creative Writing or Marketing is preferred. 
  • Applicants with a 2:2 and relevant experience will be considered.
  • An interview will be required as part of the admissions process

EU and International entry requirements

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 59 (59 in all subscores)
  • BrunELT: 63% (min 58% in all areas)
  • TOEFL: 90 (min 20 in all) 

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

Fees and funding

2025/26 entry

UK

£14,435 full-time

£7,215 part-time

£1,385 placement year

International

£26,250 full-time

£13,125 part-time

£1,385 placement year

More information on any additional course-related costs.

Fees quoted are per year and are subject to an annual increase. 

See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.

Scholarships and bursaries

Teaching and learning

A range of active teaching strategies will be utilised to promote collaborative learning – for example, through the peer workshop central to the Creative Writing discipline, case studies and activities, practice-based seminars, incorporation of industry speakers, the use of learning technologies, blended teaching where appropriate and the role of personal tutors to help assess individual needs.

An integrated approach to teaching will be adopted as scholarship highlights that differentiated instruction with balanced mix of different teaching styles supports the learning of a diverse cohort of students. This will include some lecturing to provide context, knowledge and theoretical perspectives; a diverse reading list; practical writing exercises; peer and tutor feedback; reflective writing exercises and the integration of technology where appropriate.

Practice-based elements will be integral and inspired by Gibbs’s “Learning by Doing” reflective learning cycle which models how learners can link theory and practice through engagement in activities that promote deeper learning.

Assessment and feedback

Students will complete a range of diverse assessments across the programme, including portfolios, academic essays, creative work, reports, critical commentaries, research proposals, presentations (including group presentations), and a dissertation or professional project.